What Coffee, Hats, and Brooms Teach About Servant Leadership

Click above to watch the video interview with Howard Behar

The Importance of Servant Leadership

I have had the privilege of giving keynotes on servant leadership all over the world. I’m passionate about this leadership style, and I am always reading and learning all I can about it.

That’s why I am thrilled to talk with Howard Behar. Howard is the former President of Starbuck’s North America and the founding President of Starbucks International. When he joined, Starbucks had 28 stores and he helped grow it to over 15,000 stores on five continents. He was also on the Board of Directors for twelve years.

What I love about Howard is this: he could have stopped and enjoyed the fruits of his labor. But he instead mentors and teaches on servant leadership. He wrote two books:

It’s Not About the Coffee


The Magic Cup.

Did you know that servant leadership played a major role in the growth of Starbucks? Did you know that its culture is based on the concepts?

We talked about a range of subjects:

Why he is passionate about servant leadership

How leaders instill servant leadership in a large organization

What servant leadership is and is not (hint: it’s not about being nice!)

We talked about company mission, purpose, and accountability, about wearing one hat, about brooms, and empowerment, and we learn the mega-successful Starbucks drink that almost never happened!

I end by asking this amazingly successful leader how he stays humble in the midst of success.

I hope you enjoy the interview and his two books.

For more information, see It’s Not About the Coffee and The Magic Cup.

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