Lead With Vision
Leaders create a vision and engage a community to achieve it.
What does it mean to lead with vision?
It’s a question that authors Bonnie Hagemann, Simon Vetter, and John Maketa researched extensively, surveying over 400 companies in search of the answer.
I recently spoke with the authors about their new book, LEADING WITH VISION: The Leader’s Blueprint for Creating a Compelling Vision and Engaging the Workforce.
Would you share the story about “going up the stairs two steps at a time” and how it impacted your view of leadership and culture?
Yes, of course. Back in 2006 I had a meeting with Jim Bolt, the founder of Executive Development Associates (EDA), to discuss how I would run the company. Jim had been developing senior leaders since the early 1980s and was a renowned expert in the field. I knew I had much to learn from Jim and hoped we could work together. I didn’t know at the time that the very first piece of advice he would give me would shape and inform every leadership decision I have made since. Before I left that meeting, Jim handed me a book from his shelf called Let My People Go Surfing by Yvon Chouinard, founder and CEO of Patagonia, a sports clothing company.
The book is the story of Patagonia with an emphasis, almost a plea, for sustainability. Jim wanted me to start thinking about how we could help with this effort, I read the book but it was something else within that captured my attention. The CEO of Patagonia wanted to build an organization where employees were compelled to come to work. Yvon Chouinard wanted a company where employees were a part of their environmental mission. He wanted employees to be wholly engaged and committed. He said, “Work had to be enjoyable on a daily basis. We all had to come to work on the balls of our feet and go up the stairs two steps at a time” (Chouinard 2005, 45).
That statement struck me as extremely important. Imagine the creativity and courage and productivity that would come from a workforce like that. The power of it is immeasurable. That is what visionary leadership can do. It can unleash the power of the workforce.
The 4 C’s of a Visionary Leader
What’s your definition of a visionary leader?
A visionary leader is a person who steps out and creates a clear picture of a positive future state. It takes a lot of courage because creating a vision for the future is basically imagining what could be and what should be. That feels very risky for leaders. It is stepping out of the norm. There are certain things they will need to do. In the book we explain further by putting it into 4 Cs. They must:
- Embody courage,
- Forge clarity,
- Build connectedness, and
- Shape the culture.
What advice do you have for a leader struggling with creating a compelling vision?