Why Pixar, Netflix, and Others Succeed Where Most Fail

Build an Extreme Team

 

Teambuilding.

It seems easy enough. Hire talented people who are motivated to achieve something and together the team is formed.

What could go wrong?

Most of us who have been in leadership positions realize that building a team is far more difficult than hiring talented individuals.

It’s a process. From understanding individual styles to improving communication, it’s a constant effort.

That’s why nearly every leader I know is constantly working on the team.

One of the experts I follow is Robert Bruce Shaw. He’s a management consultant focused on leadership effectiveness. He has a doctorate in organizational behavior from Yale University and has written numerous books and articles.

He’s also an expert on teams and has a new book out: Extreme Teams: Why Pixar, Airbnb, and Other Cutting-Edge Companies Succeed Where Most Fail. After I read his new book, I asked him to share some of his research with us on teams.

 

“Extreme teams realize that tension and conflict are essential to achieving their goals.” -Robert Bruce Shaw

 

Elements of a Highly Successful Team

What are some of the elements of a highly successful team?

I assess a team’s success on two dimensions.  First, does the team deliver the results expected of it by its customers and stakeholders (in most cases, more senior levels of management within a company).  Does it deliver results in a manner that builds its capabilities in order to deliver results as well into the future?  Second, does the team build positive relationships among its members as well as with other groups?  This is required to sustain the trust needed for a team to work in a productive manner over time.  These are the two team imperatives:  deliver results and build relationships.

 

What’s an extreme team?

Teams that continually push for better results and relationships are what I call extreme teams.  Most teams work in a manner that emphasizes either results or relationships – and fail to develop each as an important outcome.  In addition, some teams settle for easy compromises in each area in striving to avoid the risk and conflict that can come when pushing hard in either area.  For example, a team that pushes hard on results can strain relationships.  Or, a team that values only relationships can erode its ability to deliver results.  Extreme Teams push results and relationships to the edge of being dysfunctional – and then effectively manage the challenge of doing so.

 

“Results + Relationships = Team Success.” -Robert Bruce Shaw

 

Foster An Extreme Team Culture

How do leaders help foster a culture where extreme teams thrive?

My book examines five practices of cutting-edge firms that support extreme teams.  These firms are unique in how they operate but do share some common practices.  I will mention three of these success practices:

1) They have a purpose that results in highly engaged team members.  This purpose involves the work itself but also includes having a positive impact on society.  Pixar, for example, attracts people who are passionate about making animated films that emotionally touch people.  Patagonia attracts people who love the outdoors and want to do everything they can to protect the environment.

2) They select and promote people who embody their core values.  Cultural fit becomes more important than an impressive resume.  Alibaba looks for people who fit its highly entrepreneurial culture.  The firm’s founder, Jack Ma, describes this as finding the right people not the best people.

3) They create a “hard/soft” culture that works against complacency.  In extreme teams, people realize that they need to be uncomfortable at times if they are to produce the best results.  This need is balanced against the need for people to feel they are part of community that supports them and their success.  Each firm I profile in the book does this to a different degree and with different practices.  Each, however, is more transparent and direct than conventional teams.

 

“Cutting edge firms have a critical mass of obsessive people and teams.” -Robert Bruce Shaw

 

Deciding what not to do is an important challenge. What do the best teams do to focus?

Reach: A Strategy to Help You Step Outside Your Comfort Zone

Step Outside Your Comfort Zone

 

You may know him from his writing for the Harvard Business Review or from his features in The New York Times or The Economist. Andy Molinsky, PhD is a professor of psychology and organizational behavior at Brandeis University’s International Business School. He is the author of Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge, and Build Confidence.

Since I have long been interested in helping people push past what’s comfortable, I found his new book particularly intriguing. After reading it, I am sure that you will find his work as actionable as I have. I spoke with Andy recently about his new book.

 

“Life begins at the end of your comfort zone.” -Neale Donald Walsch

 

5 Roadblocks that Keep You in Your Comfort Zone

What keeps people safely ensconced inside their comfort zones?

I’ve found five specific reasons, and I call them psychological roadblocks or barriers.  The first is the Authenticity Challenge:  It’s the idea that acting outside your comfort zone can feel fake, foreign, and false.  The second is the Competence Challenge:  In addition to feeling inauthentic, you can also feel like you don’t have the ability to be successful in a situation outside your comfort zone.  The third roadblock is what I call the Resentment Challenge: Even if people logically know that they need to change their behavior to be effective in a new situation, they may feel resentful or frustrated about having to stretch beyond where they’re comfortable. Roadblock #4 is the Likeability Challenge:  One of the greatest worries people feel when stretching outside their comfort zones is whether people will like this new version of themselves.  Finally, Roadblock #5 is the Morality Challenge:  In certain instances, people can have legitimate concerns about the morality of the behavior they’re about to perform.  Of course people don’t necessarily experience each of these roadblocks each time they attempt to act outside their comfort zones.  However, even one or two roadblocks can be enough to keep people fully ensconced within their comfort zones.

 

Do most people know which one is their challenge?

When we’re afraid of something, we often just feel “worried” or “fearful.” And not really knowing or understanding where the discomfort actually comes from just compounds the problem.  But what I find is that when people can apply this framework of psychological roadblocks to their lives, they have a much clearer way to make sense of their experience – and that gives them a sense of control over something that previously felt confusing or overwhelming.

 

“The best things in life are often waiting for you at the exit ramp of your comfort zone.” -Karen Salmansohn

 

Stop the Cycle of Avoidance 

The vicious cycle of avoidance is one we’ve all participated in or watched to varying degrees. What’s the best way to stop the cycle and get back on the right path?

So many of us encounter this trap:  We avoid something outside our comfort zone – and feel quite relieved.  But then the next time around, it’s just that much harder.  To stop the cycle, you have to have a deep sense of purpose that the “pain” is worth the “gain” – that whatever it is you’re contemplating outside your comfort zone will contribute to your career or personal development — or enable you to help others and make a difference.  And what’s critical is that this source of conviction is authentic and meaningful to you.  When you have conviction and motivation, you’ll have the power to say yes when every bone in your body is aching to say no.

 

Why We Must Learn to Be Uncomfortable

Learn to Be Uncomfortable

One of the most important skills today is the ability to be comfortable with being a novice. The world is changing so fast that new skills and knowledge make all of us feel uncomfortable. Embracing our inner novice, being comfortable with being uncomfortable, and accepting being bad at something on the way to mastering it is the most important way to stay ahead.

 

“The ability to learn quickly is the most important skill to have.” –Erika Andersen

 

So argues Erika Andersen in her latest book, Be Bad First: Get Good at Things FAST to Stay Ready for the Future.

Erika Andersen is the founding partner of Proteus, a firm that focuses on leader readiness. She’s the author of three other books:  Leading So People Will FollowBeing Strategic, and Growing Great Employees. All of her books are full of actionable advice from her three decades of advising and coaching executives.

I recently had the opportunity to talk with Erika about her research into being comfortable with being continuously uncomfortable.

 

Be Bad First 

What does it mean to be bad first? 

It means being willing to go back to being a novice – to being not-good at new things – over and over again. As we move through our lives, it becomes increasingly challenging to accept the need to “be bad first.” We come to rely on and identify with our expertise; we get used to being treated as knowledgeable and experienced. To have to go back to being a beginner in order to acquire new skills and knowledge – especially in the public setting of work, in full view of our employees, bosses, and sometimes our customers – can be scary, embarrassing and frustrating. I wrote Be Bad First because I’ve come to believe that in order to succeed in this ever-changing world, you must be able to learn new things continuously and well – and that requires, among other things, getting good at being bad first.

 

“I am still learning.” -Michelangelo

 

There’s a generational change from Boomers and Gen-X to Millennials that is also at play. How do different generations react to this concept? 

Generally, we’ve found it’s somewhat easier for younger folks to be bad first in the service of learning new skills. They tend to be still in the process of developing their expertise and are often therefore less “stuck” in what they already know. Also, most Millennials have grown up experiencing daily change in technology, communication, society, and business – for them, keeping up with ever-accelerating change has been the norm for their whole lives. However, many Millennials have a hard time with other aspects of new learning – especially Aspiration and Neutral Self-Awareness.

 

4 Mental Skills for Learning

 

1. Develop Aspiration

Let’s talk about your ANEW concept. A, for Aspiration, is the first step.

The model at the core of Be Bad First consists of four mental skills for learning that we call ANEW: Aspiration, Neutral Self-Awareness, Endless Curiosity, and Willingness to Be Bad First. Becoming adept at these skills will allow you to be a high-payoff learner, a master of mastery.

Aspiration means, quite simply, wanting something that you don’t now have. In terms of learning, aspiration is key because we only learn the things we want to learn. For instance, you can say over and over that you want to learn Spanish – but if you don’t make the required effort, it means you don’t really want to do it.

 

“Great learners unearth and then build their aspiration.” –Erika Andersen

 

I believe we often tell ourselves we want to do things because we worry that if we don’t actually want to, there’s nothing we can do about it. Fortunately, that’s not true. You can change your level of aspiration: you can make yourself want to do something. The secret is to identify benefits that are personally motivating to you of doing or learning that thing, and then envisioning a future where you’re reaping those benefits. (You may have noticed that you do this automatically when you do want to do something.)

So for example, if you decided to ramp up your aspiration to learn Spanish, you’d think about ways in which you might benefit from doing that – and perhaps the one that really resonates for you is that it would enable you to be a part of the team that’s expanding your company into the Chilean market. You imagine yourself in a couple of years, on that team, living in Santiago and building new business. If that’s personally exciting to you, I suspect you’ll suddenly find yourself taking real steps to improve your Spanish.

By the way, the problem many Millennials have with Aspiration is their belief that wanting or not wanting to do things is permanent and unchangeable – and they tend to reinforce their not-wanting by saying things like “No, I don’t want to – it’s just not me.” However, I’ve worked with Millennials for whom the idea that they can consciously change their level of “wanting” is hugely liberating, once they accept it.

 

 2. Cultivate Neutral Self-Awareness

N, Neutral Self-Awareness. That one grabbed my attention. I think all of us have witnessed someone who is completely unaware of something – thinking they have a strength when everyone else knows it is a weakness. What’s the best way to see yourself objectively? 

Wonderful question! The place to start, when trying to become more neutrally self-aware, is to note how you’re talking to yourself about yourself. Our self-awareness (or lack thereof) lives in our mental monologue. We’re continually commenting on ourselves internally: I’m great at that – I’m terrible at that – I used to be good at that, but I’ve lost the knack – I’m terrified of trying new things – I don’t mind making mistakes – I’m a slow learner – I’m the smartest guy in the room – I already know that…. You get the idea. Sadly, this internal commentary can often be dead wrong – and we tend to accept it without question because it’s happening inside our own head, most often beneath our conscious awareness. It’s like subliminal advertising!Be Bad First

So the way to become more self-aware is to recognize and question what you’re saying to yourself about yourself. For example, let’s say your boss tells you that you need to get better at delivering tough news to your employees. Perhaps your first thought is, What? I’m good at that. I may not be as direct as my boss would like, but at least I don’t make my folks feel bad.

Once you notice that you’re saying this to yourself, rather than just accepting it as true, ask yourself, Is that accurate? That has the effect of taking you “off automatic” and causing you to examine your beliefs about yourself more consciously. You might then realize that you don’t really know if your self-talk is accurate. So then you ask yourself, What facts do I have in this area? You might then remember that one person on your team has been consistently missing deadlines, and you’ve been “waiting for the right time to mention it” for months. Or that quite often when you think you’re being clear with employees about changes you want them to make in their behavior, they don’t seem to get the message. Now your self-talk about where you’re starting from in this area might shift to something like, I can see my boss’ point – I don’t seem to be very good at communicating difficult messages in a way that works.

And you notice, in this example, that as your self-talk becomes more accurate, you’re more neutrally self-aware, and better able to understand and accept what you need to learn.

(Many Millennials have a hard time with this because their parents have told them they’re great at everything, so their self-talk about their current strengths and weaknesses in areas of new learning is both woefully inaccurate and somewhat “stuck.” However, this same approach to recognizing and managing their self-talk is equally effective if they buy the core premise of needing to get more neutrally self-aware.)

 

“Accurate self-talk frees the brain to focus on learning.” –Erika Andersen

 

3. Have Endless Curiosity

How to Transform Your Culture To Stay Ahead

How to Transform Your Culture

In all of the organizations I have had the privilege to lead, I am always thinking and focusing on culture. Culture, to me, is important both at home and at work. It is the engine that either limits potential or sustains success.

 

“Transforming culture is the real leadership work.” –John Mattone

 

Cultural Transformations BookcoverToday it seems every forward-thinking company is focused on cultural reinvention. John Mattone and Nick Vaidya’s new book, Cultural Transformations: Lessons of Leadership and Corporate Reinvention was one that I read with great interest. Not only do the authors outline the imperative to continually transform corporate culture to stay ahead of the competition, but they also interview numerous corporate leaders to provide examples to lead the way.

John Mattone has been featured here before. He’s a leadership guru, a top-ranked CEO coach, and runs a top-ranked leadership blog. Whenever he contacts me, I know that I will learn something. I recently had the opportunity to talk with him about his latest work.

 

“The culture you create and reinforce will determine your success.” –John Mattone

 

Culture Change is Constant

When you talk about cultural transformation, what are you referring to?  Under what circumstances might a company look to transform its culture?

Always. The need to transform culture and ensure that you always have the culture in place to drive sustained operating success is a never-ending pursuit and business priority. A healthy, vibrant and mature culture will drive success and keep any organization “ahead of the curve.” So many factors are creating “disruption” in all sectors—digitization, globalization, and the need to operate at two-speeds (fast in emerging economies, slower in mature economies). Traditional differentiators like size, scope, legacy and market position are no longer differentiators. To stay ahead of the curve, CEO’s and senior teams must always be re-thinking, re-shaping, and reinventing their own purpose as well as the purpose of the enterprise. It is no longer about the company you want to create; it is now much more about the company that you must create.

Copyright John Mattone and Nick Vaidya; Used by Permission Copyright John Mattone and Nick Vaidya; Used by Permission

 

 

“The need to transform culture is a never-ending pursuit and business priority.” –John Mattone

 

 

Defining the Right Culture for You

How do you define what is the right culture for your organization?

You have to be passionate and diligent about measuring everything. This is the 6th step of my Cultural Transformation Model. Measuring operating metrics is part of it. Measuring the effectiveness of your talent systems, your engagement levels, and getting views from your customers and suppliers, and actually measuring what’s working and not working in your culture are all critical. Ultimately, it’s about leveraging your strengths and gifts—the positive legacy aspects of your business (and culture) and addressing the “gaps” and having a laser-focus discipline is what’s required. Sometimes, the C-level team determines based on this “world of feedback” that the company must become more innovative. This will then lead to strategies on how to recruit and select talent who possess the capability to be agile, nimble and innovative. Prescription before diagnosis is malpractice in medicine. However, I would say the same principle applies in the world of corporate reinvention and renewal.

Copyright John Mattone and Nick Vaidya; Used by Permission Copyright John Mattone and Nick Vaidya; Used by Permission

 

“A healthy, vibrant and mature culture will drive success.” –John Mattone

 

The Role of the Leader

Start the Life You’ve Always Wanted Now

Get the Life You’ve Always Wanted

Bob Pritchett is the CEO and founder of Faithlife Corporation, an organization serving 3 million users around the world. His latest book, Start Next Now: How to Get the Life You’ve Always Wanted is a plan to advance your career. It is a short book full of career advice designed for those looking to advance their careers. I met Bob several years ago. He is a purpose-driven leader who wants to make a difference. Recently, I asked Bob about his work and advice.

 

“Success is getting what you want. Happiness is wanting what you get.” -Dale Carnegie

 

Give Yourself Permission to Explore

You start with a simple question, “What do you want?” but that question is profound and not always easy to answer. What do you recommend to people who don’t know what they want?

Give yourself permission to explore. Read broadly, and set aside time to try new things. Explore things that interest you, things that you enjoy. Many people choose their goals from a distance and spend a lot of time in planning and preparation and education before learning if they really want to do the thing they’ve been preparing for.

Volunteer. Interview people doing things you might want to do. Try job shadowing. Find some way to do or experience the thing you’re exploring and find out if it’s for you.

Don’t be afraid of pursuing the wrong thing; a small investment in a dozen different directions is much less expensive than going all in on the wrong goal.

 

“You don’t get ahead by leaning back; you get ahead by leaning forward.” -Bob Pritchett

 

Raise Your Visibility

What practical steps do you suggest for raising your visibility?

I have several suggestions in the book. One of the easiest is to dress up.

When you dress as casually as your co-workers, you signal that you’re done moving up. It’s a way to fit in and be invisible in the crowd. People who want to get ahead signal that fact to the people who can help them get ahead by dressing the part.

Dress up tomorrow. Just raise the bar one level beyond your norm and be ready for the comments from your peers. If you don’t hear any, keep taking things up a level until you do.

 

“Raise the bar one level beyond the norm.” -Bob Pritchett

 

How does one increase visibility without losing humility or looking self-promotional?

Start Next NowWe cultivate a heart-attitude of humility through a pattern of service to others. If you do work that serves your team, your organization, and your constituency (customers, students, congregants, etc.), people will notice. There’s nothing better for your reputation than being ‘caught in the act’ of generous service.

In your career or organization, though, you still need to be intentional about increasing your visibility, even if it’s in small ways like dressing for your next job or constantly re-introducing yourself or working on projects that people are going to see. In most businesses the products and services need to be marketed, and showing that you can market yourself — while it may earn disapproval from jealous people behind you — can be an important part of signaling that you can handle more responsibility for the business.

 

Confront Fear

What recommendations do you have for “confronting fear”?

Many people are afraid of being exposed as incompetent. But incompetence isn’t anything to be ashamed of. It’s a temporary state of affairs.

 

“Fear is the fence that bounds our success.” -Bob Pritchett

 

If you’re proficient in something today, you were incompetent in it at some point, and you acquired the skills and knowledge you needed to become proficient. We need to stop being ashamed of or afraid of what we don’t know.

Understand that fear is a normal feeling, and get used to appreciating it and then pushing ahead.

 

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