Return on Courage
Most businesses are properly focused on return on investment. Courage Brands have a high Return on Courage. How can you recognize when your brand is moving down the right path to delivering a Return on Courage?
HERE ARE FIVE KEY RETURN ON COURAGE MOMENTS:
1. COMMUNICATION: Lead with your company’s values
By doing the hard work of setting up your Central Courage System, you’re on your way to eliminating the fragmented gap that sits between organizational health and courageous business.
All decisions can now be made the right way—through your core values. Remember, core values are not eye rolls. They are how the exceptional roll. Knowing your values and communicating them takes the guessing game out of what matters most to your business. Activated properly, your values become your corporate cadence that can bring calm and alignment to your employees.
Remember, repeating makes Believers. The same holds true when you stay authentic to your values and use them as decision-making filters.
2. CONVICTION: Make internal Believers
When you lead with your values, you have the opportunity to make a Believer. When you make internal Believers, you make a culture. When you have a culture crafted out of your values and belief system, you build a loyal company willing to go the distance on your behalf. This is the idea of conviction. How you operate and communicate is the driving force behind making Believers or making Fake Believers. It has never been more desired by a next generation workforce than it is now.
In less than a decade, 75 percent of your workforce will be Millennials. This generation aspires to work at unique, innovative, and purpose-driven companies. They’ll stick around if they believe. Create an authentic, empowering, and purpose-driven work environment that Believers can rally behind.
“Create an authentic, empowering, and purpose-driven work environment that Believers can rally behind.” -Ryan Berman