How to Find Your Voice as a Leader

Learn to be an Influential Leader

Do you want to increase your influence?

Do you want to find your voice?

Do you want to be a more powerful leader?

Of course you do.

 

“Find your voice and inspire others to find theirs.” –Stephen Covey

 

Learning to be an effective, influential leader is a lifelong goal for most of us. That’s why I read all I can from as many different sources as possible.

Coach, consultant, and speaker Paul Larsen believes that anyone can become a more powerful leader. His new book, Find Your Voice as a Leader, offers a model to help everyone become a better leader. Paul’s many corporate roles, including Chief Human Resources Officer for a $3 billion organization, makes him an ideal teacher. I recently asked him to share his experience and the research in his new book.

 

“Speak with intent so that you can lead with vision.” –Paul Larsen

  

Find Your Voice as a Leader

What does it mean to “find your voice”?

As an executive coach, I partner with leaders across all industries and within all types of organizations.  I have found that a resulting impact of the politics and the normative structures of organizations is that the creative talents, or voices, of leaders are stifled into an expected pattern of behavior.  Leaders learn quickly that to succeed is to “go with the flow” and not make waves.  Their unique voice can be easily silenced.

Thus, many leaders get lost in the noise of today’s chaotic business environment. They remain quiet instead of speaking up, even when they have an opinion. They follow someone else’s decision instead of doing what they really want to do. They let the chatter in their head get the best of them, and they end up second guessing every action or step they take. Or they remain with the status quo instead of taking any action at all. They hide behind others instead of making their own decisions.

To “find your voice as a leader” is to create a compelling and unique leadership brand by:

– Discovering your critical leadership VALUES;

– Creating a compelling vision to get the OUTCOMES you desire;

– Building relationships with INFLUENCE and credibility;

– Making decisions that reveal your COURAGE to take a stand;

– Communicating your overall EXPRESSION to create a lasting legacy.

 

Study: 70 to 80% of people can be trained to be effective leaders.

 

Define Your Core Beliefs and Values

How do you define leadership values?

Your values are your core beliefs and ideals that guide your decisions, your worldview, your insights, your actions, and your communications. Your values are the principles you believe are important in the way you live and work. They determine your priorities, and, deep down, they are the measures you use to tell if your life is turning out the way you want it to. When your actions and beliefs match your values, life is usually good— you’re satisfied and content. This is the primary reason identifying your values is so important. Values exist, whether you recognize them or not. Yet, your leadership impact will be much more confident and stronger when you know and acknowledge your values and when you make plans and decisions that honor them.

 

What happens when our values are in conflict?  

When your actions and beliefs match your values, life is usually good— you’re satisfied and content. However, when the environment and the accompanying actions and beliefs don’t align with your values, life feels out of sorts, and it can be a real source of discontent and unhappiness. This misalignment of our values is one of the core sources of dis-engagement at work and occurs on a very regular basis. We make compromises on a daily basis, and within our corporate environment, we make compromises as they pertain to values when matched against the values of the organization. But when these compromises are made on a consistent basis and/or the compromises create a very large “values gap” between the individual and the organization, this can result in a feeling of dis-engagement and lack of commitment. And it will not be solved until the individual decides to take deliberate action on this compromise and ask, “Is this the type of environment that will provide me the ability to do my best work or do I need to plan for a change?”

 

“Leadership is influence.” –John C. Maxwell

 

How does identifying your values set you apart from other leaders? 

We are all governed by a set of values that act as our “inner GPS.”  Our values govern our decisions, our judgments, our communication and our overall worldview.  They shape who we are.  Leaders who identify their core set of values and lead out front with their values are more confident, more courageous and more influential versus leaders who do not. Values are more than just a “set of words on a laminated card,” they are the core DNA of every leader and are the ingredients of the legacy each leader leaves behind.

 

Don’t Get Marooned on Intention Island

6 Entrepreneurial Lessons from Evan Carmichael

Leadership Lessons from Entrepreneurs

Evan Carmichael is passionate about helping entrepreneurs. He built and sold a biotech software company at 19. He raised millions as a venture capitalist at 22. And then, he started EvanCarmichael.com as a website to help entrepreneurs. He is, by his own admission, “obsessed” with this passion.

His YouTube channel has millions of views and is the leading channel for entrepreneurs. You may have seen during one of his numerous media interviews or his many keynote speeches.

Recently, I caught up with Evan in Madrid, Spain. Having followed his career online, I wanted to learn more about the entrepreneurial mindset.

Even if we don’t own a business, what can we all learn from entrepreneurs? Here are a few lessons from Evan that inspired me. Since I am all about encouragement and empowerment, I wanted to share some of his most inspiring words.

 

6 Lessons from Entrepreneurs

All of us should:

  1. Embrace the entrepreneurial mindset.

This is a mindset of dissatisfaction with the status quo, of solutions, of challenge, and of driving to a more sustainable, successful place.

 

“Entrepreneurs have a dissatisfaction of the world around us.” –Evan Carmichael

 

“Entrepreneurs are the crazy ones who see a better future.” –Evan Carmichael

 

“Entrepreneurs are the solution providers who want to make the world a better place.” –Evan Carmichael

 

“Most of our global problems could be solved by entrepreneurs.” –Evan Carmichael

 

  1. Adopt a mindset of empowerment.

We should aim for a feeling of empowerment. It’s not about a title or a position. It’s about how we think. Finding a way to make a difference and to drive change is key to success.

 

“You don’t need permission to have an impact.” –Evan Carmichael

 

“Leaders of organizations empower teams to take risks.” –Evan Carmichael

 

  1. Assess and take appropriate risks.

Some entrepreneurs bet everything, but you can be pragmatic. You can take measured bets. Evan’s take on risk was eye opening. He thinks it’s “crazy risky” to assume you will have your job for 25 years and that your company will still be around. “Why not bet on you?” is a challenge we should all learn from.

 

“Betting on yourself is one of the best bets you can make.” –Evan Carmichael

 

  1. Embrace failure.

Failure is a subject I love to study because it is a component of all success. Evan adopts failure as part of the process, as something to embrace and encourage.

 

“Failure is feedback.” –Evan Carmichael

How Busy Authors Market Books In An Online World

Are you an aspiring author?

Have you written a book but need some marketing tips?

How do you get the message out about your work?

 

How to Increase Online Effectiveness

Today it’s not only about the manuscript but also about how to get the word out about your book. Online marketing and social media have upended the traditional methods to market an author. Today, your effectiveness online is crucial to the success of your book.

In my own experience in the book business, I have seen the shift to social media and the rise of the author’s platform as major marketing tools. One of the notable experts in this field is Fauzia Burke. Fauzia is the founder and president of FSB Associates, an online publicity and marketing firm specializing in creating awareness for books and authors. She’s the author of Online Marketing for Busy Authors: A Step-by-Step Guide. Fauzia has promoted the books of authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Melissa Francis, S. C. Gwynne, Mika Brzezinski, Charles Spencer and many more.

I recently asked Fauzia to share her wisdom about the best ways to market a book online.

 

“Efforts and courage are not enough without purpose and direction.” -John F. Kennedy

 

You’ve personally witnessed online developments from inception to today’s social and mobile world. Compare and contrast today to pre-online. How is the world different for authors today?

Oh, wow. Everything has changed . . . the most significant being that there’s never been a better time to be an author. Now, for the first time in the history of publishing, authors have direct access to their readers. Social media has changed the publishing landscape. While there is more competition in the marketplace today, there are more opportunities than ever before.

The new accessibility of social media allows authors to reach their audience directly, and this makes a long-term online marketing strategy absolutely essential for authors. The key to success for authors today is to build and grow their platform long-term. If they earn the trust of their readers, they can do anything.

 

“There’s never been a better time to be an author.” –Fauzia Burke

 

Common Misconceptions

What are some of the biggest misconceptions authors have when it comes to book publicity?

Many people feel book publicity is not quantifiable. I disagree with that notion. We can absolutely quantify the effects of publicity. When book publicity works, we see an increase in sales. Today, we can also judge the value by an increase in social media visibility and more traffic to an author’s site. Unfortunately, we can’t often duplicate success or land book sales each time. How a book resonates with its audience is magic. We can’t make people buy a book, a fact that is more frustrating to us as publicists than to anyone.

The other misconception is that there is a short launch period when an author gets media hits and goes on a book tour, and then an author moves on until the next book. That is just not the case anymore. Book publicity is a marathon, not a sprint. Authors are expected to engage with their readers whether they have a book to push or not.

Josh Charles, an actor on the TV series The Good Wife said when he exited the show: “I think that the beauty of social media is the ability to stay in touch with the fans and share with them what they’re going through and let them know that I’m there and the character may be gone, but I’m still involved in the show.” Authors too start a conversation with their community that is ongoing and lasting. It can’t stop at the end of a book tour.

 

“How a book resonates with its audience is magic.” –Fauzia Burke

 

3 Must Do’s for Authors

What are the top 3 “must do’s” for an author?

  1. Work on an online marketing strategy. The few authors that have become huge bestselling successes without a digital or social strategy are anomalies. Most of us need to work on online branding every day for the success of our businesses, books and careers. I encourage authors to develop their online brands. Online marketing is not about selling; it’s about making buying easier. It’s about forming real connections.
  2. Authors need to have a professional website. Your website will be your home base for your digital marketing efforts, and it is critical to your credibility. People do judge a book by its cover and an author’s expertise and quality of their writing by the look of their website.
  3. Be patient. If you are a little overwhelmed by the rapidly changing world of online marketing, you are not alone. Remember all of us, experts and novice, are learning as we go. You don’t have to become a social media strategist to be effective. By using the most important online marketing outlets for your audience in a targeted way, your book, brand and bottom line will benefit.

 

“No matter what your pursuit, the most fulfilling part is sharing it with others.” -Eli Broad

 

Social Media Engagement is a Privilege

My perception is that, after writing the book, most authors breathe a sigh of relief and think “It’s done!” and then they learn the real work is ahead of them. Is that your experience? How do you ease them into the reality of what’s ahead?online-marketing-for-busy-authors-sidebar

Ah, yes. Of course, for every author, writing their book is a labor of love and incredibly hard work, and so understandably they exhale a sigh of relief when the book writing process is finished. It’s tough to immediately say, “Wait until you see the work that’s still ahead.” We all complain about social media because it’s time consuming, but it’s the way the world has changed, and as authors, we need to change with it. We have to adapt. Once authors embrace the need to change with the times, I tell them some good news:

  • You don’t have to do everything.
  • You don’t have to constantly switch directions to follow the next shiny thing.
  • You get an unprecedented opportunity to build a community of interested readers who want to support your success.

It’s really a privilege to be able to talk to people and form relationships with your readers. I think authors breathe a sigh of relief when they realize the best way to engage effectively online is to be authentic.

 

“It’s a privilege to be able to talk to people and form relationships with your readers.” –Fauzia Burke

 

Stand Out with a Strong Personal Brand

How to Become An Authentic Leader

Be Authentic

A few months ago, I read Henna Inam’s new book, Wired for Authenticity: Seven Practices to Inspire, Adapt & Lead and subsequently posted an interview with her. Her work on leadership authenticity is not only fascinating, but is essential for any aspiring leader to master. Recently, I had the opportunity to meet Henna and talk more about being an authentic leader.

Throughout all of our discussion and throughout all of Henna’s writing, I noticed a key theme: service to others. Everything we do should be in a place of service. It’s one of the reasons I was drawn to her work.

 

“Authentic leadership is about leading from the core of who we are.” -Henna Inam

 

Here are a few lessons from Henna on becoming an authentic leader:

 

Defeat the Inner Saboteur

Leaders Require No Fine Print

No Fine Print Required

There I was, staring at the clock. It was late at night, or really early in the morning, and I had a meeting the next morning. Sleep was eluding me. Like a surfer, I would almost catch the wave to take me where I needed to go, but then it would dissipate before I could get going.

I tried deep breathing. Prayer. Meditation. I have never sought pharmaceutical help, but I have tried various herbal remedies. That’s when I remembered that I had purchased a new product that had melatonin in it. Melatonin is a hormone that supposedly helps with sleep. There have been times when that has been an aide to me, so I wandered downstairs to try it. Getting back into bed, the exhaustion once again seemed to take over…

Bam!

Suddenly, I was wide awake. Completely wired as if I had three cups of coffee. Not only was I no longer tired, I had a surge of energy. When that happens, I get up and read a book or do something productive around the house.

A few hours later, I picked up the bottle.

There, in the fine print, I read the words on the label. “Valerian.”

Valerian is an herb that helps some people sleep. I tried that before many years ago. I was one of the small percentage of people who don’t react with sleep, but in the opposite way. Apparently, this pill had a nice dose of it mixed with the melatonin.

 

“Leaders require no fine print.” -Skip Prichard

 

Pow!

How often do we read the fine print? How many times do you see an asterisk and read that footnote?

Nothing is more important than our character. A reputation or personal brand built without character inevitably fades, fails, or fizzles. Integrity is solid. When we have it, our friends can rely on us; our business partners trust us, and even our competitors admire us.

 

“Personal brands built without character fade, fail, and fizzle.” -Skip Prichard

 

Leadership and Punctuation