9 Reasons Authors Should Try a Book Trailer

How to Stand Out

Like many first-time authors preparing to launch their book into the world, I’ve been studying potential ways to make my book stand out from the crowd. After all, there are thousands upon thousands of books that are released each year. If you’re not a celebrity or promoting your book on your show every day, do you stand a chance?

Complicating my goal is the fact that my book is in a rare class of books that is difficult to categorize. It’s a self-help and a success book for you personally or your business, but it’s also written as fiction. I wanted to write a book that you would read on a plane, and I know that most professionals want an escape from the typical business book—not to mention that the research shows we remember a story much more than we do a list of facts.

 

Violate the Imagination Rule

Brainstorming promotion ideas with a small team, we landed on one that is somewhat controversial: the book trailer. Many authors will tell you that a book should allow the reader to start from a mental blank slate. A book trailer goes against that rule, pushing images into your thoughts before you’ve had the chance to create and connect characters and settings. Business book authors also tend to have trailers that are more explanatory or even a mini-lecture.

I’ve decided to do both, violating what I call the imagination rule.

First, I allowed leeway in the making of the trailer. It isn’t a replica of the script, much like a movie isn’t always duplicative of the book. In this way, you can watch the trailer but, because of the difference in the words, create your own version. I hope you watch and enjoy the trailer above to The Book of Mistakes: 9 Secrets to Creating a Successful Future.

Second, I am releasing videos that explain the book in a more non-fiction way. These will be more descriptive of the benefits of reading the book. They will include reasons: we more naturally learn from others’ mistakes instead of their successes. We often are frustrated with not achieving our goals.

(Compare the two videos above and below and see how each targets a different audience.)

9 Leadership Lessons and Quotes from Star Wars

 

Leadership Lessons from Star Wars

Forty years ago, on Wednesday, May 25th, 1977:

The Brady Bunch Hour ended.

Jimmy Carter was President of the United States.

And George Lucas released Star Wars.

Star Wars debuted on only 32 screens in the United States, but it would launch careers, become a multi-billion dollar franchise, and change the movie business.

There are many leadership lessons in Star Wars:

  1. There’s strength in diversity. Look different, think different = strength.
  2. The power of simplicity. Discard what’s unneeded.
  3. A team is stronger when individuals are in balance and strong.
  4. Surround yourself with the best people.
  5. Go for your dreams!
  6. Leadership is about duplicating the positive power within.
  7. Look beyond initial appearances.
  8. Focus.
  9. Mastering self is the beginning of the leadership journey.

 

I could go on and on.

Every one of the movies is filled with great quotes full of these life lessons. Here are a few of my favorites.

 

Quotes from Star Wars Films:

 

“The force will be with you always.” –Obi-Wan Kenobi

 

“Never tell me the odds!” –Han Solo

 

“Do or do not. There is no try.” -Yoda

 

“Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.” -Yoda

 

“Who’s the more foolish: the fool or the fool who follows him?” –Obi-Wan Kenobi

 

“Size matters not. Look at me. Judge me by my size, do you?” -Yoda

 

“The force, it’s calling to you. Just let it in.” –Maz Kanata

 

“You know what I always say: speak softly and drive a big tank.” –Hondo Ohnaka

 

“If no mistake you have made, yet losing you are…a different game you should play.” -Yoda

 

“In my experience, there’s no such thing as luck.” –Obi-Wan Kenobi

5 Lessons on Innovation from Outlander’s Diana Gabaldon

A Creative Force

One of the most innovative people I have ever met is my friend Diana Gabaldon. Last year, her wildly popular Outlander novels became even more popular as the new television series was released. Whether you are reading her Outlander series or her Lord John novels, you will be hard pressed to categorize her writing. Most critics give up and classify her work with a list of descriptive words ranging from historical fiction and romance to mystery and adventure.

However you describe her novels, you may find it even more challenging to describe the author. Diana is equal parts scholar, writer and historian. Mix in a bit of archivist; stir in comic book writing, and the unique recipe begins to take shape.

When I first met Diana, I had not read any of her books. She captivated me by the way she told a story. How she went from college professor to best-selling author was a story I will never forget.

Here are a few lessons I learned from the impossible-to-describe creative force named Diana Gabaldon:

 

Lessons from A Creative Mind

1. Try….why not take a chance? 

It seems that most people have an idea, think they should do something, and then push that dream into a drawer. They never really give it a go.

Years ago, Diana read comic books. She felt the writing quality was declining and that she could do it herself. Have you ever felt that way? You see something and think, “I can do better.” Most of us have. What sets Diana apart is that she didn’t stop there. She investigated. She found out who was in charge and then turned in a submission.

Years later, Diana would take a different chance. She thought that she would like to try writing a novel. That try, what she calls the novel she was writing for “practice,” became Outlander.

What idea have you had that you have left in that drawer? What could you do to give birth to something new?

 

2. Study…for the love of creating.

Long before her mega success as an author, Diana spent years as a university professor.  She has a PhD in Quantitative Behavioral Ecology. She also holds degrees in marine biology and zoology. That type of academic success shows an underlying love of learning.

And it’s that same love of learning she uses in the meticulous research for her books.  Her fiction books are known for their accuracy, and it is no wonder.  Her personal library includes thousands of books. Her Arizona home alone contains over 1500 reference works on topics such as warfare techniques, poisons and history. Some of the topics are very specific, such as the art of passementarie (the knotted tassels on 18th century furnishings) or the 126 books on herbals. If you have been searching for Sam Johnson’s Dictionary (1755) or Captain Francis Grose’s A Dictionary of the Vulgar Tongue (1811), look no further.

Often people look for the shortcuts to success. You may hear that Diana decided to write a book and then found herself on the NYT list. The truth is that great public success is almost always the result of planting, tilling and working in private.

Diana Gabaldon's bookcase, Used by Permission Diana Gabaldon’s bookcase, Used by Permission

 

3. Fail…and keep going!

Leadership Lessons from Over 200 Thought Leaders

Voices of Influence

A few years ago, I launched this blog with the idea of sharing insights, ideas, and inspiration.  It is my hope that the lessons and ideas shared here help you in some way whether that is fast-tracking your career or overcoming procrastination.

When I started, I thought it was worth it if I made a real difference to just one person.

I’m happy to report that at least one person has found it life-changing.  That person is me.  I learn far more by sharing these ideas than you can imagine.  What an incredible experience to have the opportunity to learn from so many people.

Thank you for reading, for commenting, and for sharing these posts.  I appreciate all of you and look forward to getting to know you better in the coming months.

Below are some of the leadership interviews and posts with thought leaders from a variety of fields on numerous topics.  I hope you find one you missed and that it positively influences your year ahead.

 

“The book you don’t read won’t help.” –Jim Rohn

 

 

Leadership, Management & Execution

 

“You will be the same person in 5 years as you are today except for the people you meet and the books you read.” -Charlie Jones

 

Leadership Communication

Lessons and Quotes from John Green’s The Fault in Our Stars

Powerful Lessons

If you have a teenager in your house, you have heard about The Fault in Our Stars.  Bestselling author John Green’s fifth novel has sold millions of copies, won critical praise, been translated into 47 languages, and the movie adaptation is now in theaters everywhere.  The book and the movie have captivated audiences of all ages.

9780525478812A few years ago, I picked up a manuscript and began reading it (this was before the official release).  I wasn’t too far into the book when I realized its power.  It’s a story about two teenagers, told from sixteen year old Hazel’s point of view.  She is dealing with a cancer diagnosis and meets Gus, another teenager, in a cancer support group.  It explores many powerful life lessons.  No matter how brief our time may be here, we have the ability to live it to its fullest.

I had the opportunity to interview John soon after the book was released.  It was so new that he didn’t want to give away the plot.  In this interview, hear John Green:

  • Explain how he writes authentically from a 16 year old girl’s perspective
  • How he and his brother work to combat “world suck”
  • Whether he has a secret plan on social media (he has millions of devoted followers)
  • Why he once licked a cat
  • And, in one of my favorite answers ever, John did give a true “elevator” speech about the book (must see)

 

Life Lessons

 

I often write about leadership, success, and life lessons.  All of John’s books are filled with quotes on these important life themes.  Here are a few lessons from this book:

Today matters.

Search for love.

No matter how much time we have, we can impact others and the world.

Life is a struggle.

Find your authentic voice.

We all face challenges. Who we become is often based on how we handle what comes our way.

Enjoy the little things.

In a storm, you can handle much more than you think possible.

Wisdom is possible at any age.

 

John Green Quotes

 

Here are a few John Green quotes that will likely have you reflecting from this book and a few of his others:

 

“The marks humans leave are too often scars.” –John Green

 

“What is the point of being alive if you don’t at least try to do something remarkable?” –John Green

 

“We need never be hopeless because we can never be irreparably broken.” –John Green

 

“Pain is like a fabric: The stronger it is, the more it’s worth.” –John Green

 

“You are so busy being you that you have no idea how utterly unprecedented you are.” –John Green

 

“If you don’t imagine, nothing ever happens at all.” –John Green

 

“Books are the ultimate Dumpees: put them down and they’ll wait for you forever; pay attention to them and they always love you back.” –John Green

 

“Books are so special and rare and yours that advertising your affection feels like a betrayal.” –John Green

 

“Youth is counted sweetest by those who are no longer young.” –John Green

 

“We are greater than the sum of our parts.” –John Green