Influencing Others The Go-Giver Way

Service and Influence


Bob Burg is a first-class speaker, author, and friend.  His books have sold hundreds of thousands of copies:  Endless Referrals, The Go-Giver, and Adversaries into Allies: Win People Over Without Manipulation or Coercion.

Recently, I had the opportunity to hear Bob speak.  His platform skills were on full display.  I watched him mesmerize the audience with his energy and command of the stage.  He inspired everyone to make a difference with his message of service and influence.

After his terrific presentation, I had the opportunity to talk with Bob about serving others and influence.  In this video, we discuss:

  • The importance of service and giving to others
  • How to change a corporate culture
  • How to get commitment rather than compliance
  • How to reset a frame
  • Why his books resonate with so many

If you are looking for an inspirational gift that you will want to pass on to others, I highly recommend The Go-Giver.  His latest book, Adversaries into Allies: Win People Over Without Manipulation or Coercion, may be his most important work as it compiles success principles and a lifetime of learning.

Some of my favorite Bob Burg quotes:


“Money is an echo of value.” –Bob Burg


“Giving is not a strategy. It’s a way of life.” –Bob Burg


“A frame is the foundation from which everything evolves.” –Bob Burg


“Influence is the ability to move a person to a desired action.” –Bob Burg


“Great influencers attract others.” –Bob Burg

“Ultimate influence is the ability to get the results you want from others while helping them feel genuinely good about themselves.” –Bob Burg


Sometimes the most influential thing we can do is listen. –Bob Burg


Tact is the language of strength. –Mike Burg


Make calm your default setting. –Bob Burg


Truly successful individuals create both immediate and long-lasting influence attracting others to them. -Bob Burg


Unless you are able to influence the way others think and act, your chances for success are limited. –Bob Burg


“Your true worth is determined by how much more you give in value than you take in payment.” –Bob Burg


“The key to effective giving is to stay open to receiving.” –Bob Burg


Develop a reputation as a person who, rather than talking a good game, actually plays a good game. –Bob Burg

Adversaries into Allies: Win People Over Without Manipulation or Coercion



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