Aim Higher: Creating Amazing Customer Experiences

customer experience

Amazing Customer Service


Shep Hyken talks about the “customer journey” the way most of us talk about a meal at our favorite restaurant. I don’t know about you, but that’s not usually how those conversations go. Most people approach customer experience planning as if they’re discussing a root canal or, at best, a complicated home improvement project. They look at it as a painful task that needs to be prepared and endured.



Not Shep. For him, the customer journey is something to embrace with joy and anticipation. And that feeling comes through during our Aim Higher talk.



We got to chat about his book, The Cult of the Customerand how a cult isn’t necessarily a scary thing. It’s just a group of people who are passionate about a common goal. In this case, it’s a passion for taking care of customers. As he talks about what’s necessary to do that, it seems so simple: you train, you communicate, you hold people accountable and you celebrate success. Not so hard. But the trick is to do it all the time. Consistently. You can’t ever fall down on the job of customer satisfaction, or you don’t get to “amazement.” Just be a little better, every single time. That’s what makes for amazing customer service.




There’s a lot to learn from Shep, and he provides a number of quick-hit, practical tips in our short talk. But one that stuck with me was a pointer for hiring people who have a “customer amazement mindset.” When you interview someone, ask a question that gets to the heart of what they bring to the customer service equation. For example, a CEO of a hairstyle chain asks what kind of shears potential stylists have. You see, most professionals in that field own their own tools. And if they own a cheap set? That speaks to their customer focus. Or, rather, a lack thereof. What kinds of questions can you ask that reveal whether someone thinks of creating amazing customer service as a wonderful part of a fulfilling career… or as a chore? Figure that out before sitting down to conduct your next interview.



Shep has a real passion for helping organizations create a culture of customer service. It’s something I always love to hear, and I think you’ll get a boost in your day from listening in.



Click to Listen to Aim Higher on Apple Podcasts.




Skip’s appearance on the Zig Ziglar Podcast. Make Your Future Successful

Forbes names The Book of Mistakes in the top 6 self-help books to keep you motivated.







The Cult of the Customer.









For more information, see The Cult of the Customer.

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