101 Customer Service Quotes To Better Your Business

Customer First

Every business wants to develop a stellar reputation. Over time, that positive sentiment not only earns repeat business, but also eventually earns trust. Customer service is vitally important to establish and grow that trust. Every interaction with you or your brand offers the incredible opportunity to build a relationship and fortify your position.

In the social media age, your business reputation can catapult you to a beloved partner or sink you to nothing in almost no time flat.

Here are a collection of customer service quotes all designed to remind us of the importance of the customer.


“Make the customer’s problem your problem.” –Shep Hyken


“If you want customers to know they matter to you, show it by being interested in what matters to them.” –Scott McKain


“There are no traffic jams on the extra mile.” –Zig Ziglar


“It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” –Henry Ford


“Do what you do so well that they will want to see it again and bring their friends.” –Walt Disney


“To understand the man, you must first walk a mile in his moccasins.” –North American Indian Proverb


“The purpose of a business is to create a customer who creates customers.” –Shiu Singh


“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” –Charles Darwin


“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” –Jeff Bezos


“There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” –Sam Walton


“The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.” –Valeria Maltoni


“There is a spiritual aspect to our lives—when we give we receive—when a business does something good for somebody, that somebody feels good about them!” –Ben Cohen


“A brand is defined by the customer’s experience. The experience is delivered by the employees.” –Shep Hyken


“Unless you have 100% customer satisfaction, you must improve.” –Horst Schulz


“Complaints often contain the seeds for growth.” –Skip Prichard


“Choose to deliver amazing service to your customers. You’ll stand out because they don’t get it anywhere else.” –Kevin Stirtz


“People expect good service but few are willing to give it.” –Robert Gately

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” –Warren Buffett


“Good customer service costs less than bad customer service.” –Sally Gronow


“Here is a powerful yet simple rule. Always give people more than they expect to get.” –Nelson Boswell


“Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.” –Ross Perot


“Always do more than is required of you.” –George Patton


“Customers will want to talk to you if they believe you can solve their problems.” –Jeffery Gitomer


“The result of a business is a satisfied customer.” –Peter Drucker


“The most successful organizations are the ones that make it easier to do business with them.” –Scott McKain


“Customer service represents the heart of a brand in the hearts of its customers.” –Kate Nasser


“What you get by achieving your goals is not as important as what you become by achieving your goals.” –Zig Ziglar


“Inconsistent customer service is worse than bad customer service.” –Martin Baird


“Courteous treatment will make a customer a walking advertisement.” –J.C. Penney


“When the customer comes first, the customer will last.” –Robert Half

“There is a big difference between a satisfied customer and a loyal customer.” –Shep Hyken


“Only a life lived in the service to others is worth living.” –Albert Einstein


“Well done is better than well said.” –Benjamin Franklin


“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” –Chip Bell


“I don’t build in order to have clients. I have clients in order to build.” –Ayn Rand


“When your experience is unreliable, the most powerful way to grow will suffer.” –Jeanne Bliss


“Remember: No matter how good your feedback is, you always start over with the next customer.” –Shep Hyken


“People may hear your words, but they feel your attitude.” –John Maxwell



“Clarity is the beginning of a good experience.” –Skip Prichard


“Without great employees you can never have great customer service.” –Richard Gerson


“Creating customer joy requires dedication to distinctive engagement.” –Scott McKain


“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”  -Jeff Bezos


“For customer-driven work to stick, it must be more than a customer manifesto.” –Jeanne Bliss


“Good leaders must first become good servants.” –Robert Greenleaf


“Kindness and courtesy are at the root of a positive customer service experience.” –Shep Hyken


“In business you get what you want by giving other people what they want.” –Alice MacDougall


“The first step in exceeding your customer’s expectations is to know those expectations.” -Roy H. Williams


“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” –Maya Angelou


“Make your product easier to buy than your competition, or you will find your customers buying from them, not you.” -Mark Cuban


“If you’re not serving the customer, your job is to be serving someone who is.” –Jan Carlzon


“Make the customer the star of the show.” –Scott McKain


“Don’t find customers for your products, find products for your customers.” –Seth Godin


“Revolve your world around the customer and more customers will revolve around you.” -Heather Williams


“If you love your customer to death, you can’t go wrong.” –Graham Day


“Customer service is not a department, it’s everyone’s job.” –Anonymous


“I have learned to imagine an invisible sign around each person’s neck that says, ‘Make me feel important!’” –Mary Kay Ash


“The longer you wait, the harder it is to produce outstanding customer service.” –William Davidow


“Coming together is a beginning; keeping together is progress; working together is success.” –Henry Ford


“We are what we repeatedly do. Excellence then is not a single act, but a habit.” –Aristotle


“Make sure the voice of the customer is the loudest voice at the strategic table.” –Skip Prichard


“The customer is not always right, but they are always the customer!” –Shep Hyken


“Until you understand your customers deeply and genuinely you cannot truly serve them.” –Rasheed Ogunlaru


“It is not fair to ask of others what you are not willing to do yourself.” -Eleanor Roosevelt


“Every company’s greatest assets are its customers, because without customers there is no company.” -Michael LeBoeuf


“Customer satisfaction is worthless. Customer loyalty is priceless.” -Jeffrey Gitomer


“If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” –Ray Kroc


“The job isn’t to just fix the problem. It is also to restore the customer’s confidence. Do both!” –Shep Hyken


“Respect is earned. Honesty is appreciated. Trust is gained. Loyalty is returned.” –Nishan Panwar


“The achievements of an organization are the results of the combined effort of every individual.” –Vince Lombardi


“The best way to find yourself is to lose yourself in the service of others.” -Mahatma Gandhi


“Consumers are statistics. Customers are people.” –Stanley Marcus


“An ounce of loyalty is worth a pound of cleverness.” –Elbert Hubbard


“You never get a second chance to make a first impression.” –Andrew Grant


“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. The only way to do great work is to love what you do.” –Steve Jobs


“If people believe they share values with a company, they will stay loyal to the brand.” –Howard Schultz


“To the customer, YOU are the company.” –Shep Hyken


“Quality in a service or product is not what you put into it. It is what the customer gets out of it.” –Peter Drucker


“Nobody raves about average.” –Bill Quiseng


“Want to keep a customer for life, shock them with a random act of kindness or exceptional customer service experience.” –Melonie Dodaro


“Although your customers won’t love you if you give bad service, your competitors will.” –Kate Zabriskie


“To give real service you must add something which cannot be bought or measured with money. That is sincerity and integrity.” –Douglas Adams


“Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark.” –Jay Danzie


“Be so good they can’t ignore you.” –Steve Martin


“Be somebody who makes everybody feel like a somebody.” –Robby Novak


“One customer well taken care of could be more valuable than $10,000 worth of advertising.” –Jim Rohn


“A brand is what a business does, reputation is what people remember.” –Ted Rubin


“The customer’s perception is your reality.” –Kate Zabriskie


“All your customers are partners in your mission.” –Shep Hyken


“Right or wrong, the customer is always right.” –Marshall Field


“It takes months to find a customer and only seconds to lose one.” -Unknown


“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” –Dr. Seuss


“Worry about being better; bigger will take care of itself. Think one customer at a time and take care of each one the best way you can.” –Gary Comer


“Your most unhappy customers are your greatest source of learning.” –Bill Gates


“Customer service shouldn’t just be a department, it should be the entire company.” –Tony Hsieh


“Your customer doesn’t care how much you know until they know how much you care.” –Damon Richards


“Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your customer interactions.” –Betsy Sanders


“When you’re trying to make an important decision, and you’re sort of divided on the issue, ask yourself: If the customer were here, what would she say?” –Dharmesh Shah


“Whatever your product or service, your team is what you’re really offering the world.” –Michael Hyatt


“Never underestimate the effect of taking action on small things.” -Bruce Rhoades


“Don’t be afraid to give up the good to go for the great.” -John D. Rockefeller


“If you can’t outplay them, outwork them.”– Ben Hogan








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