5 Factors of Iconic Performance
What if standing out in a crowded field is no longer enough?
How do you rise above the noise and become distinct?
What does it take to become truly iconic?
Scott McKain is the founder of the Distinction Institute and one of the most iconic professional speakers in the world. He has written numerous books including the 7 Tenets of Taxi Terry and Create Distinction. His latest book, ICONIC: How Organizations and Leaders Attain, Sustain and Regain the Highest Level of Distinction, may be his best ever.
In this video interview, we discuss:
- What an iconic organization looks like
- Steps that leaders take to deliberately make their organizations iconic
- The 5 factors of iconic performance:
- Play offense
- Get promise and performance right
- Stop selling
- Go negative (this is a huge surprise to most)
- Reciprocal respect
Some great quotes from ICONIC:
“Problems in differentiation are usually not about your why, it’s that you need to deliver a better how.” -Scott McKain
“Never forget the high price champions pay to become the distinctive best.” -Scott McKain
“There is a compelling story within each person and every organization.” -Scott McKain
“If you see your people primarily as an expense, you will naturally seek to minimize them.” -Scott McKain
“To attain iconic status, you must seek to enhance and play to the strengths of your team.” -Scott McKain
“Your brand is how customers evaluate the performance you have delivered based on the promise they perceive you have made.” -Scott McKain
“Iconic companies have cultures of uplifting reciprocal respect.” -Scott McKain
“Equality and respect are woven into the fabric of the conduct and performance of iconic organizations and leaders. Period.” -Scott McKain
For more information, see ICONIC: How Organizations and Leaders Attain, Sustain and Regain the Highest Level of Distinction.
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