When Standing Out Is No Longer Enough

5 Factors of Iconic Performance


What if standing out in a crowded field is no longer enough?

How do you rise above the noise and become distinct?

What does it take to become truly iconic?


Scott McKain is the founder of the Distinction Institute and one of the most iconic professional speakers in the world. He has written numerous books including the 7 Tenets of Taxi Terry and Create Distinction. His latest book, ICONIC: How Organizations and Leaders Attain, Sustain and Regain the Highest Level of Distinction, may be his best ever.


In this video interview, we discuss:

  • What an iconic organization looks like
  • Steps that leaders take to deliberately make their organizations iconic
  • The 5 factors of iconic performance:
  1. Play offense
  2. Get promise and performance right
  3. Stop selling
  4. Go negative (this is a huge surprise to most)
  5. Reciprocal respect


Some great quotes from ICONIC:


“Problems in differentiation are usually not about your why, it’s that you need to deliver a better how.” -Scott McKain


“Never forget the high price champions pay to become the distinctive best.” -Scott McKain


“Distinctive companies are masters at narrative.” -Scott McKain


“There is a compelling story within each person and every organization.” -Scott McKain

“Iconic performance concentrates on playing offense.” -Scott McKain


“If you see your people primarily as an expense, you will naturally seek to minimize them.” -Scott McKain


“To attain iconic status, you must seek to enhance and play to the strengths of your team.” -Scott McKain


“Your brand is how customers evaluate the performance you have delivered based on the promise they perceive you have made.” -Scott McKain


“Iconic companies have cultures of uplifting reciprocal respect.” -Scott McKain


“Equality and respect are woven into the fabric of the conduct and performance of iconic organizations and leaders. Period.” -Scott McKain


“What you tolerate is what you endorse.” -Scott McKain


For more information, see ICONIC: How Organizations and Leaders Attain, Sustain and Regain the Highest Level of Distinction.


See why Marshall Goldsmith says “The Book of Mistakes will inspire you to achieve your goals and build a fulfilling life.”




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