3 Steps to Building Your Online Presence With Ron Edmondson

Ron Edmondson is quick to tell you that he is first and foremost a pastor.  And, while that is true, he also has a strong online presence that uniquely qualifies him to talk about social media.  His leadership blog is widely read, and he is active on Twitter and Facebook.

I met Ron online through Twitter, and we began discussing various leadership issues.  Just north of Nashville Ron started one of the fastest growing churches in the U.S.  He recently moved to Kentucky to lead another church.  Before he joined the ministry, Ron was a business owner.  His experiences running a small business, starting and rapidly growing organizations, and leading online were all topics I wanted to ask him in person.

In this nine-minute interview, we discuss:

  • The similarities and differences between leading a business and a church
  • How he has grown a church through the use of technology and social media
  • Why he was an early adopter of the Internet, Facebook, Twitter, and blogging
  • How he found his “blogging voice”
  • Mistakes he made along the way

I especially appreciated Ron’s advice to leaders who want to start building an online presence:

7 Lessons of Extraordinary Resilience from Lee Woodruff

“When bad things happen, we all dream of rewinding the tape…but we can’t so we do the only thing we can:  we take those bad things and turn them into situations we can learn from.  It’s human nature to try to pan for gold, to find a positive slant in something so negative because anything less would feel like defeat.”  Lee Woodruff, Perfectly Imperfect

Lee Woodruff dropped into my life unexpectedly.  We were both speakers at an event raising funds for the National Multiple Sclerosis Society.  Within minutes of meeting her, we were sharing stories, laughing, and exchanging email addresses.  Some people have that incredible gift to connect with people in an authentic way that makes you feel you’ve known them all your life.

If you were to read only about Lee’s successes, you would think she never had a problem in the world:


  • Contributing editor for CBS This Morning
  • Author of three books
  • Mother of four beautiful children
  • Married to one of the world’s top journalists
  • Author of numerous articles published in magazines such as Redbook, Prevention, Country Living and Health
  • Co-founder of a foundation to help wounded servicemen


We so often read about people who are wildly successful, and think they are somehow different.  In some way, the world only showers good things on them.

That’s not the case with Lee.  We all remember when her husband, talented news anchor Bob Woodruff suffered a traumatic brain injury in Iraq.  Only a month after succeeding Peter Jennings at ABC, it changed the Woodruff’s lives.

Lee Greenwood – Part Two

This post is part two of an interview I did with country music artist Lee Greenwood.  In this video interview, we talk about:

  • his humble beginnings
  • the importance of family
  • the uniqueness of the USA
  • the Massachusetts school controversy where the school leaders wanted to sing his signature song “God Bless the USA” as “We love the USA.”
  • the right and responsibility to vote
  • and finally I asked him to answer his own question: “Does God still bless the USA?”

On July 4th, after watching our local fireworks, we turned on the television and watched the fireworks in New York City.  The first song played in the background was “God Bless the USA.”

Dan Rather On His Life In the News


Two weeks ago, I shared an interview that I did with legendary CBS anchor Dan Rather backstage before our onstage discussion.  Today’s post features the onstage interview.  Onstage we talked about a number of subjects ranging from the personal to the historical.  If you have the time to view it in its entirety, I’m sure you will enjoy it.  Because it is just over thirty minutes and you may not have the time to view it all, I decided to write the subjects we discussed with the approximate time.

If you only tune in for one subject, I suggest you watch Dan Rather give his perspective on Civil Rights, Dr. Martin Luther King and how it impacted his life.  Here are a few highlights from that conversation:

“I find as a nation, as a people, as a society, we have a certain amount of amnesia.  Amnesia about what the reality of the civil rights situation was particularly for people of color….Covering Dr. Martin Luther King and the Civil Rights movement changed me as a person and as a pro….I grew up in a segregated society…if I’m this afraid…what must it be like to be of color and know this is happening down the street?”

Dan Rather understandably became very emotional as he recalled those events.  “To see people in power in city government turn high pressure fire hoses loose on children…I would not have believed people could do this, turn firehoses and vicious dogs on women and children.”   15:18


What Moment Will Change Your Life?

A single moment can change your life.  A single decision can have a lasting impact.  A single relationship can define you in ways you would never expect.

That single moment happened in Laura Schroff’s life over 25 years ago.  She was a successful advertising executive living in Manhattan.  Her life was full and her schedule even more so.

Crossing 56th street one day, she heard a panhandler’s voice.  “Excuse me, lady, I’m really hungry.  Do you have any spare change?”  She dismissed the request, moving quickly through the intersection.

Somewhere in the middle of the intersection is where that moment happened for Laura.  That decision.  Where the relationship started.  Laura stopped, turned around and went back to meet the panhandler.  His name was Maurice, and he was only 11 years old.  She said she didn’t want to give him money, but she would buy him some food at McDonald’s.

For many, that would be it.  A single act of goodwill.  Not for Laura and Maurice.  The one meal became a weekly dinner for years.  Their relationship has continued to grow over the past twenty-five years.