Launch the Best You

launch

Time to Launch

Not too long ago, I spoke with an astronaut about what it takes to launch into space. Since I don’t work at NASA and am not a rocket scientist, we were way outside of my comfort zone. He was patient and talked me through the various parts of a successful launch.

It occurred to me, as he was sharing his extensive knowledge, how so many of the elements in a rocket launch are appropriate for launching things right here on planet Earth.

 

“We are more fulfilled when we are involved in something bigger than ourselves.” -John Glenn

Energy Required

The factor that really interested me was the energy required to launch. We talked about the amount of fuel it takes to propel a rocket into space. I learned that the Space Shuttle had over two million pounds of solid propellant in its boosters.

Two million pounds!

All of this is to fire up the engines, create liftoff, and escape the velocity of the Earth’s atmosphere. The rocket must overcome gravity drag.

What may have been a simple, elementary explanation for a non-scientist crystallized some ideas for me.

If we want to launch something big, it often requires more fuel than we imagine.

 

“The greater the obstacle, the more glory in overcoming it.” -Moliere

 

Feed Your Success

9 Reasons Authors Should Try a Book Trailer

How to Stand Out

Like many first-time authors preparing to launch their book into the world, I’ve been studying potential ways to make my book stand out from the crowd. After all, there are thousands upon thousands of books that are released each year. If you’re not a celebrity or promoting your book on your show every day, do you stand a chance?

Complicating my goal is the fact that my book is in a rare class of books that is difficult to categorize. It’s a self-help and a success book for you personally or your business, but it’s also written as fiction. I wanted to write a book that you would read on a plane, and I know that most professionals want an escape from the typical business book—not to mention that the research shows we remember a story much more than we do a list of facts.

 

Violate the Imagination Rule

Brainstorming promotion ideas with a small team, we landed on one that is somewhat controversial: the book trailer. Many authors will tell you that a book should allow the reader to start from a mental blank slate. A book trailer goes against that rule, pushing images into your thoughts before you’ve had the chance to create and connect characters and settings. Business book authors also tend to have trailers that are more explanatory or even a mini-lecture.

I’ve decided to do both, violating what I call the imagination rule.

First, I allowed leeway in the making of the trailer. It isn’t a replica of the script, much like a movie isn’t always duplicative of the book. In this way, you can watch the trailer but, because of the difference in the words, create your own version. I hope you watch and enjoy the trailer above to The Book of Mistakes: 9 Secrets to Creating a Successful Future.

Second, I am releasing videos that explain the book in a more non-fiction way. These will be more descriptive of the benefits of reading the book. They will include reasons: we more naturally learn from others’ mistakes instead of their successes. We often are frustrated with not achieving our goals.

(Compare the two videos above and below and see how each targets a different audience.)

The Best Book Covers of 2017

bookcovers

Book Jackets

It’s the most wonderful time of the year! Why? Because it’s time to reveal our favorite book jackets.

A few years ago, I confessed to abiliophobia and many of my readers rushed immediately to the doctor to ask about this affliction! Because many of you share it with me. It’s the fear of being without a book or something to read. I will hyperventilate if I am trapped on an international flight without plenty of books.

Do you ever buy a book because you are attracted to its cover?

Do you ever just admire the book cover for its artistic qualities?

Regular readers of this website know that I make a list of the best book covers.  And, it’s not only fun, did you know that book covers also offer valuable leadership and goal setting lessons?  (Click here to read more.)

If you want to compare this year’s list with previous years:

2016 Best Book Covers

2015 Best Book Covers

2014 Best Book Covers

2013 Best Book Covers

2012 Best Book Covers

2011 Best Book Covers

 

“Art doesn’t have to be pretty to be meaningful.” –Duane Hanson

 

Here are the Best Book Covers of 2017.

Exes by Max Winter

 

Release by Patrick Ness

Why You Should Join Me for a Rollercoaster Ride

rollercoaster

The Ride of a Lifetime

Right up front, I need to disclose that this isn’t my normal type of post. It’s much more like a parent announcing the birth of a child.

Today I’m officially announcing that I have a book coming out in February. It’s called The Book of Mistakes: 9 Secrets to Creating a Successful Future.

For those of you who have thought about writing a book, but haven’t taken the plunge, let me share with you some of the emotions involved. I’m excited, sure, but that excitement is also mixed with nervousness, anxiety, stress, and, if I’m really honest, a healthy dose of undiluted, raw fear.

It’s like the first time I was on a terrifying rollercoaster in an amusement park. The ride up is like the writing and editing process, a slow ascent without fully realizing what’s about to happen. But then things change. Before your book is released, things shift, just like that feeling on the rollercoaster when you’ve crept up and up, the gears grinding, the wheels churning. You’re perched on the precipice, knowing what’s coming, knowing the drop is imminent, your stomach tightening involuntarily, your teeth gritting together.

I suppose that I should be somewhat okay with all of it. After all, each time I write an article whether here or on other sites, I’m exposing a part of me.

But a book is more permanent. It’s like putting a part of myself out into the world, wholly vulnerable and unable to get it back.

Let’s face it: I watched my wife deliver our child and did all I could to support her, but I wasn’t the one in agony.

Now I am.

It’s both an exhilarating experience and a horrifying experience. It’s like nothing I imagined.

From what I now know, and whether this book takes off or sells only two copies, I have a newfound appreciation for authors and for those who put their creative talents on display over and over again. It’s not easy.

And so, if you find yourself friends with an author, I suggest you buy that person’s book. If your friendship isn’t worth the price of the book, then back out of the friendship. If it is, read the book. You’ll get a glimpse into the mind and heart of the author. After all, a good friend is one that grabs your hand for the ride, screaming with you on the way down, not at you from below.

I hope that you join me on the ride.

 

*If you do order, keep your receipt. You’ll see why in another note soon.

 

 

“Everything worth doing starts with being scared.” –Art Garfunkel

 

“Courage is being scared to death and saddling up anyway.” –John Wayne

 

“He who is not courageous enough to take risks will accomplish nothing in life.” –Muhammad Ali

 

“Only the most courageous wring the most out of life.” -Zig Ziglar

 

“Courage is the first of human virtues because it makes all others possible.” -Aristotle

Lessons from Life’s Most Precious Moments

On My 25th Anniversary Moments that Change Your Destiny

There are moments in time that change everything.

Lightning strikes a tree and alters the course of a stream causing two rivers to join.

You’ve heard of the butterfly effect, where one small creature flapping its wings and creating a small wind current causes a chain reaction that alters hemispheric weather patterns half a world away.

When I think back on my own life, there are a few of those major moments that changed my life. Had just one person, one event, one little part of the equation been altered, even the slightest bit, who knows how different my own life would be.

 

“A good life is a collection of happy moments.” -Denis Waitley

 

Pay Attention to Chance Encounters

Skip & Anita PrichardOne of those moments happened in 1990. I walked into a crowded room, looked up, and met eyes with the most beautiful woman I had ever seen. Everything slowed down for a moment, the world tipping on its axis, freezing time long
enough to suspend us for a few seconds. It was immediate. It was intense. It was like nothing I’d known before.

Only a short time later, this week in 1992, she stood in the back of a church, the light flooding in through a stained-glass window behind her. She seemed to almost float there, as if she were an angel who was given the option to become fully human and was making her choice by joining her life with mine. From the front of the church, I sang to her, and she walked up the aisle and then we sang a duet together. Our lives forever changed. Yes, it was exactly like one of those Hallmark movies, the story line either inspiring or sickeningly sweet, depending on your perspective.

 

“Forever is composed of nows.” -Emily Dickinson

 

Harness the Power of Now

Moments change us. Looking back, I realize the power of the moment, the importance of noticing, the beauty of mindful observation, the strength of awareness.fullsizerender-2-2

So many people who were there with us on that day twenty-five years ago are gone:

  • Our matron of honor and my best man that day were my grandparents. They were so surprised and honored to be asked. It was one of the highlights of their lives together.
  • Others are gone, too: aunts, friends, my other grandparents, who were so gracious that day. My grandmother looked in the camera and thanked my wife “for being one of us now.”

Time marches forward. I’m now that guy that can tell others how to make a marriage last twenty-five years.

There are other moments that stand out:

Buying our first home together. How we managed, I’m not sure, but we did on a shoestring budget. We remember our near panic when we received that first utility bill, wondering how we would pay it.

The birth of our daughter in 1997. We recall every single minute. My wife’s elated cry out to me when her water broke. Hours later, my daughter surprising the nurses by tracking me by my voice.

A health scare. Only months afterward, we were surprised again with another altering moment. I’ll never forget the doctor coming out, telling me that my wife had breast cancer, and that she was about to come out of anesthesia. We would have to tell her together. It was advanced enough to require radiation and chemotherapy. She lost her hair but never her spirit. In a few months’ time, her faith began to sprout faster than her hair, and she has never wavered in her belief.

 

“It is in our darkest moments that we must focus to see the light.” -Aristotle Onassis

 

Life-threatening disease. Years later, we learned she had another cancer. This one even more insidious, threatening once again to steal her away, to shatter the glass of our lives. We’ve learned to pray more in these moments. No one prays in good times quite the same as in challenging times. We don’t know the why behind them. Perhaps God uses them to get our attention, perhaps because we’re finally still enough to see what is always there, and yet we miss it as we race by the important on the way to the meaningless.

Fortunately, she once again beat cancer. This one showed us the incredible blessing of friends who were there for us through every moment.

 

“Flowers grow out of dark moments.” -Corita Kent

 

Then there are the career moments. When she left hers to fight cancer and stay home to raise our daughter. When my promotions started. Her belief in me fueled my success. From the outside, my job promotions looked miraculous. The truth behind them was more struggle, political battles, and more work than you’d want to know. Nothing came easy. And it seems we moved so often that my wife put our furniture on wheels. In fact, it was our move to Columbus from Nashville that opened our eyes into how much junk we were carting around, stuff from decades ago, some of it in boxes not opened in several moves.