Every business wants to develop a stellar reputation. Over time, that positive sentiment not only earns repeat business, but also eventually earns trust. Customer service is vitally important to establish and grow that trust. Every interaction with you or your brand offers the incredible opportunity to build a relationship and fortify your position.
In the social media age, your business reputation can catapult you to a beloved partner or sink you to nothing in almost no time flat.
A few years ago, I launched this blog with the idea of sharing insights, ideas, and inspiration. It is my hope that the lessons and ideas shared here help you in some way whether that is fast-tracking your career or overcoming procrastination.
When I started, I thought it was worth it if I made a real difference to just one person.
I’m happy to report that at least one person has found it life-changing. That person is me. I learn far more by sharing these ideas than you can imagine. What an incredible experience to have the opportunity to learn from so many people.
Thank you for reading, for commenting, and for sharing these posts. I appreciate all of you and look forward to getting to know you better in the coming months.
Below are some of the leadership interviews and posts with thought leaders from a variety of fields on numerous topics. I hope you find one you missed and that it positively influences your year ahead.
“Are you ready for the best cab ride of your life?”
When the door slammed shut, Scott McKain wasn’t only taking a cab ride to his hotel. He was embarking on one of the greatest customer experiences he could imagine. Not only would Scott enjoy a memorable cab ride, he would exit that taxi with lessons that can make a difference in every business.
Research: 73% of customers will do business with you because of friendly employees.
The taxi driver, Taxi Terry, didn’t know that he had just picked up my friend, bestselling author, extraordinary professional speaker, and customer service expert Scott McKain. Of all the people in the world to pick up at the airport, Taxi Terry picked up a global expert in standing out, in the art of distinction. In fact, he is the Chairman of the Distinction Institute.
7 Tenets of Taxi Terry
Set high expectations and then exceed them.
Delivering what helps the customer helps you.
Customers are people, so personalize their experience.
Think logically and then act creatively and consistently.
Make the customer the star of your show.
Help your customers come back for more.
Creating joy for your customer will make your work–and life–more joyful.
That simple, enthusiastic question, directed to an exhausted traveler one night was the beginning of a customer experience that tens of thousands of people have learned from. Scott has presented the lessons he learned to audiences around the world. And the lessons are now available in a new book, one that will inspire you. 7 Tenets of Taxi Terry is sure to be one of the enduring business books that will come up in conversations everywhere (yes, even in a cab!).
“If you want your business to get better, the first step is for you to get better.” –Scott McKain
In an increasingly competitive marketplace, how can you make your business stand out?
When you’re competing for the job or the promotion, how do you not only differentiate yourself from others but distinguish yourself as the best candidate?
What do you do when you’ve already taken your business from good to great, but great doesn’t cut it?
Scott McKain is a global expert in the art of distinction. In an increasingly competitive marketplace, Scott helps companies rise above mediocrity and sameness to achieve record growth. His own career is also distinctive. He’s one of my favorite professional speakers. He is both a member of the Speaker’s Roundtable and the Speakers Hall of Fame. He’s a bestselling author and also a personal friend.
Whether in the boardroom or on the platform, Scott is passionate about helping businesses and individuals create distinction. His latest award-winning book is called Create Distinction. I love what the subtitle adds: What to Do When Great Isn’t Good Enough to Grow Your Business.
Do you ever feel that way? That your business is great, but in the world we are in, great just isn’t good enough? What do you do?
Scott McKain offers what he calls “The Four Cornerstones of Distinction”:
The first cornerstone of distinction is clarity. This requires you to define who you are, what you’re about, and, just as importantly, who you are not.
Clarity means you are precise about who you are—and just as exact about who you are not! Scott McKain