Define Your Personal Leadership Identity

Your Personal Leadership Identity

You have a personal leadership identity that has the potential to influence and motivate others. Achieving results and driving others to a common vision are within your reach when you focus on that uniqueness.

What you need is to think about your differentiators.

One of the reasons I study leaders and various leadership styles is because each of us can learn something from the greats while moving toward our own uniqueness.

And that’s why Danielle Harlan’s book, The New Alpha: Join the Rising Movement of Influencers and Changemakers Who Are Redefining Leadership, appealed to me. She packed this book with advice on how to become the best version of yourself and to use your influence for good.

Danielle Harlan, PhD is the Founder & CEO of the Center for Advancing Leadership and Human Potential. She completed her doctorate at Stanford University and has taught courses at both Stanford Graduate School of Business and U.C. Berkeley Extension’s Corporate and Professional Development program.

I recently asked her about her new research, focusing specifically on her concepts of a personal leadership identity.

 

“Each of us possesses the innate potential to make a meaningful impact in the world.” –Danielle Harlan

 

Your Unique Identity

What is a Personal Leadership Identity?

danielle harlanPersonal Leadership Identity (PLI) is the unique combination of qualities and talents that make you unique and distinctive as an individual and that you can easily and naturally draw upon in order to enhance your leadership effectiveness.

The example that I share in The New Alpha is about a new manager who struggled as a “stern and commanding” leader (which matched the “image” that he had in his mind of how good leaders should act) but had a breakthrough when he identified his PLI, which was actually the total opposite of this. As soon as he found his “real” self, his leadership effectiveness increased dramatically.

The big idea here is that many of us have this “cookie cutter” image of the “type” of person who makes a good leader, but the reality is that each of us is at our most powerful, and our most impactful, when we allow the best aspects of who we are naturally to guide our leadership “style.”

Knowing your PLI is also really helpful in terms of creating a vision and plan for our lives—based on who we actually are, rather than who we think we should be.

 

“Becoming a leader is synonymous with becoming yourself.” -Warren Bennis

 

Make Work the Pursuit of the Meaningful

How can you use it to determine whether you’re in the right role and pursuing the right vision?

At its best, your career should be a professional manifestation of your Personal Leadership Identity…if there’s general alignment between your PLI and what you’re doing or where you’re headed, then you’re in the right role and pursuing the right vision. If not, then it might be time to think about how to change or adapt your role to better suit your PLI, or to make a career pivot.

 

“Greater than the tread of mighty armies is an idea whose time has come.” –Victor Hugo

 

This is, of course, much easier said than done, and many of us put off the hard work of aligning our life and career to our Personal Leadership Identity because it’s a big task and we’re busy. However, not addressing this disconnect only results in deep misalignment and unhappiness in the long run. In these cases, instead of work being an opportunity to pursue what gives us a sense of meaning and purpose, it becomes a chore that we must do in order to survive, pay our rent or mortgage, etc.

 

“You must do the thing you think you cannot do.” -Eleanor Roosevelt

 

How to Define Your Personal Leadership Identity

What’s the best way to define your Personal Leadership Identity?

Chapter 6 in The New Alpha book spells out a step-by-step processing for doing this, but the gist is that our Personal Leadership Identity doesn’t usually come to us out of thin air; rather we uncover it by reflecting on our life and experiences and by identifying the values, strengths, skills, passions, and ideal conditions that have facilitated our best and most enjoyable successes.The New Alpha

For example, if you ask me what qualities I bring to the table as a leader, I might say that I’m intelligent, empathetic, and gritty. However, if you ask me to reflect on my best successes as a human being—those where I achieved something AND enjoyed doing it, and then asked me to analyze these accomplishments in terms of what they tell me about the aspects of my personality that I could draw upon in order to be a good leader, I might find intelligence, empathy, and grit in there—but I might find other more unexpected qualities too—like love, curiosity, and a sense of humor.

This retrospective and holistic approach often yields more interesting aspects of our PLI than we might come up with by simply “naming” our best qualities or relying on other people to tell us what we’re good at.

 

“By working to become the best version of ourselves, we develop the foundation competencies that are necessary to effectively lead others.”-Danielle Harlan

 

Do you have an example or story of someone who understood this concept and how it changed their future or perspective?

6 Entrepreneurial Lessons from Evan Carmichael

Leadership Lessons from Entrepreneurs

Evan Carmichael is passionate about helping entrepreneurs. He built and sold a biotech software company at 19. He raised millions as a venture capitalist at 22. And then, he started EvanCarmichael.com as a website to help entrepreneurs. He is, by his own admission, “obsessed” with this passion.

His YouTube channel has millions of views and is the leading channel for entrepreneurs. You may have seen during one of his numerous media interviews or his many keynote speeches.

Recently, I caught up with Evan in Madrid, Spain. Having followed his career online, I wanted to learn more about the entrepreneurial mindset.

Even if we don’t own a business, what can we all learn from entrepreneurs? Here are a few lessons from Evan that inspired me. Since I am all about encouragement and empowerment, I wanted to share some of his most inspiring words.

 

6 Lessons from Entrepreneurs

All of us should:

  1. Embrace the entrepreneurial mindset.

This is a mindset of dissatisfaction with the status quo, of solutions, of challenge, and of driving to a more sustainable, successful place.

 

“Entrepreneurs have a dissatisfaction of the world around us.” –Evan Carmichael

 

“Entrepreneurs are the crazy ones who see a better future.” –Evan Carmichael

 

“Entrepreneurs are the solution providers who want to make the world a better place.” –Evan Carmichael

 

“Most of our global problems could be solved by entrepreneurs.” –Evan Carmichael

 

  1. Adopt a mindset of empowerment.

We should aim for a feeling of empowerment. It’s not about a title or a position. It’s about how we think. Finding a way to make a difference and to drive change is key to success.

 

“You don’t need permission to have an impact.” –Evan Carmichael

 

“Leaders of organizations empower teams to take risks.” –Evan Carmichael

 

  1. Assess and take appropriate risks.

Some entrepreneurs bet everything, but you can be pragmatic. You can take measured bets. Evan’s take on risk was eye opening. He thinks it’s “crazy risky” to assume you will have your job for 25 years and that your company will still be around. “Why not bet on you?” is a challenge we should all learn from.

 

“Betting on yourself is one of the best bets you can make.” –Evan Carmichael

 

  1. Embrace failure.

Failure is a subject I love to study because it is a component of all success. Evan adopts failure as part of the process, as something to embrace and encourage.

 

“Failure is feedback.” –Evan Carmichael

How Busy Authors Market Books In An Online World

Are you an aspiring author?

Have you written a book but need some marketing tips?

How do you get the message out about your work?

 

How to Increase Online Effectiveness

Today it’s not only about the manuscript but also about how to get the word out about your book. Online marketing and social media have upended the traditional methods to market an author. Today, your effectiveness online is crucial to the success of your book.

In my own experience in the book business, I have seen the shift to social media and the rise of the author’s platform as major marketing tools. One of the notable experts in this field is Fauzia Burke. Fauzia is the founder and president of FSB Associates, an online publicity and marketing firm specializing in creating awareness for books and authors. She’s the author of Online Marketing for Busy Authors: A Step-by-Step Guide. Fauzia has promoted the books of authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Melissa Francis, S. C. Gwynne, Mika Brzezinski, Charles Spencer and many more.

I recently asked Fauzia to share her wisdom about the best ways to market a book online.

 

“Efforts and courage are not enough without purpose and direction.” -John F. Kennedy

 

You’ve personally witnessed online developments from inception to today’s social and mobile world. Compare and contrast today to pre-online. How is the world different for authors today?

Oh, wow. Everything has changed . . . the most significant being that there’s never been a better time to be an author. Now, for the first time in the history of publishing, authors have direct access to their readers. Social media has changed the publishing landscape. While there is more competition in the marketplace today, there are more opportunities than ever before.

The new accessibility of social media allows authors to reach their audience directly, and this makes a long-term online marketing strategy absolutely essential for authors. The key to success for authors today is to build and grow their platform long-term. If they earn the trust of their readers, they can do anything.

 

“There’s never been a better time to be an author.” –Fauzia Burke

 

Common Misconceptions

What are some of the biggest misconceptions authors have when it comes to book publicity?

Many people feel book publicity is not quantifiable. I disagree with that notion. We can absolutely quantify the effects of publicity. When book publicity works, we see an increase in sales. Today, we can also judge the value by an increase in social media visibility and more traffic to an author’s site. Unfortunately, we can’t often duplicate success or land book sales each time. How a book resonates with its audience is magic. We can’t make people buy a book, a fact that is more frustrating to us as publicists than to anyone.

The other misconception is that there is a short launch period when an author gets media hits and goes on a book tour, and then an author moves on until the next book. That is just not the case anymore. Book publicity is a marathon, not a sprint. Authors are expected to engage with their readers whether they have a book to push or not.

Josh Charles, an actor on the TV series The Good Wife said when he exited the show: “I think that the beauty of social media is the ability to stay in touch with the fans and share with them what they’re going through and let them know that I’m there and the character may be gone, but I’m still involved in the show.” Authors too start a conversation with their community that is ongoing and lasting. It can’t stop at the end of a book tour.

 

“How a book resonates with its audience is magic.” –Fauzia Burke

 

3 Must Do’s for Authors

What are the top 3 “must do’s” for an author?

  1. Work on an online marketing strategy. The few authors that have become huge bestselling successes without a digital or social strategy are anomalies. Most of us need to work on online branding every day for the success of our businesses, books and careers. I encourage authors to develop their online brands. Online marketing is not about selling; it’s about making buying easier. It’s about forming real connections.
  2. Authors need to have a professional website. Your website will be your home base for your digital marketing efforts, and it is critical to your credibility. People do judge a book by its cover and an author’s expertise and quality of their writing by the look of their website.
  3. Be patient. If you are a little overwhelmed by the rapidly changing world of online marketing, you are not alone. Remember all of us, experts and novice, are learning as we go. You don’t have to become a social media strategist to be effective. By using the most important online marketing outlets for your audience in a targeted way, your book, brand and bottom line will benefit.

 

“No matter what your pursuit, the most fulfilling part is sharing it with others.” -Eli Broad

 

Social Media Engagement is a Privilege

My perception is that, after writing the book, most authors breathe a sigh of relief and think “It’s done!” and then they learn the real work is ahead of them. Is that your experience? How do you ease them into the reality of what’s ahead?online-marketing-for-busy-authors-sidebar

Ah, yes. Of course, for every author, writing their book is a labor of love and incredibly hard work, and so understandably they exhale a sigh of relief when the book writing process is finished. It’s tough to immediately say, “Wait until you see the work that’s still ahead.” We all complain about social media because it’s time consuming, but it’s the way the world has changed, and as authors, we need to change with it. We have to adapt. Once authors embrace the need to change with the times, I tell them some good news:

  • You don’t have to do everything.
  • You don’t have to constantly switch directions to follow the next shiny thing.
  • You get an unprecedented opportunity to build a community of interested readers who want to support your success.

It’s really a privilege to be able to talk to people and form relationships with your readers. I think authors breathe a sigh of relief when they realize the best way to engage effectively online is to be authentic.

 

“It’s a privilege to be able to talk to people and form relationships with your readers.” –Fauzia Burke

 

Stand Out with a Strong Personal Brand

The Only Question that Matters in Personal Branding

Managing A Personal Brand

My friend Robert D. Smith is a master of branding and a creative force. For decades, he has managed the career of best-selling author and speaker Andy Andrews.  In addition to his work with Andy, he is regularly sought after by some of the biggest names for his expert advice, creativity, and innovative approaches.

 

“Whether you think it or not, you are a brand.” @TheRobertD

 

Recently, I spent some time visiting with him in his home and office in Tennessee.  Most people know Robert as THE Robert D.  His energy is so intense that, to prepare, I downed a double espresso before our interview.  I shouldn’t have bothered because just talking with him is like plugging into an unending energy source.

In our video interview, you will hear THE Robert D’s advice on building a personal brand.

What’s the number one question that THE Robert D asks himself to know whether a person will succeed?  Drum roll….

Are you coachable?

Interestingly, when I hire an executive, that is also my number one question. Because if you are not teachable, it usually means you are arrogant. If you aspire to serve others, you are always trying to remain coachable.

 

“Winning is defined by the legacy you create.” @TheRobertD

 

Here are a few highlights from our discussion:

  • Anyone can have a personal brand. “Whether you think it or not, you are a brand.” How you look, dress, talk is part of your brand.

Promote Yourself: The New Rules for Career Success

The New Rules

You’ve heard the advice, but maybe you are uncomfortable:

Why standing out is more important than ever

The importance of personal branding

How to get noticed in a crowded world

More than ever, your career opportunities are dependent on your reputation.  The good news is that there are more tools than ever to help you get started.

Dan Schawbel is a columnist at Time and Forbes.  He is the managing partner of Millennial Branding.  If you haven’t read his many articles and blog posts, you may have heard or seen him in the media.  As I was reading his latest book, Promote Yourself: The New Rules for Career Success, I happened to catch an interview with him on National Public Radio.  He is an expert on personal branding and understanding and reaching the Millennial generation.

 

“In today’s knowledge-based economy, what you earn depends on what you learn.” –Bill Clinton

 

Why Personal Branding Is Important

What are the top 5 reasons that personal branding so important?

  1. You will be found in search engines when either a recruiter is looking to hire for a specific position or a prospect is looking to hire a consultant.
  2. You will gain confidence in yourself because you’ll know who you are and how your expertise fits into the business world.
  3. You will be able to communicate who you are and what you do at networking events without being stressed out.
  4. Your personal brand will give your company more credibility and make it easier to promote your company in the media.
  5. Your brand will help you both attract the right opportunities and repel the ones that aren’t a good fit, saving both you and others time in the research process.

 

“Think of your career as a series of experiences.” -Lenny Mendonca

 

“If everyone has to think outside the box, maybe it is the box that needs fixing. Malcolm Gladwell

 

What do you say to critics who say that personal branding is self-centered and egotistical?

I really don’t think it’s possible to build a strong brand without the support of those around you.  I also don’t think that being selfish is necessarily a bad thing, especially in a tough economy like this.  Being selfish, in some regard, is a way of saying “I’m investing in myself so I can become more valuable and in doing so help others.”  As long as your intention is to help others today or in a year, everyone benefits from you being selfish.  Those that have built strong brands have empowered others to build their own and promoted their work.

 

“Become the expert your company can’t live without” is powerful advice. What steps do you recommend to make this a reality?

Promote Yourself CoverIn Promote Yourself I talk about how you need to become an expert in your field.  65% of managers are looking to hire and promote experts, not generalists. You need to align your strengths to areas in your company that need improvement.  Back when I worked at a Fortune 200 company, I was the only social media resource.  If a department wanted to learn social media or use the tools for their own purposes, they almost had to contact me.  This truly makes you valuable to your group and to your company, while at the same time giving you visibility which creates opportunities.

 

65 percent of managers are looking to hire and promote experts, not generalists.

 

Use Social Media as a Career Tool

You talk about the importance of social media. Why is it critical for leaders to understand and leverage social media?

Social media is the fabric of our society at this time.  I started using it in 2006 because I realized that it puts everyone on the same plane, regardless of job title.  Through social media you can easily connect with people in your company, profession or industry, which creates opportunities.  Another aspect of social media is that the customer now has a voice, and people, in general, are moved by experts and influencers.  Leaders need to understand social media because it’s a channel that people will use to follow them if they have something interesting or important to say.

 

“Social media is the fabric of our society at this time.” -Dan Schawbel

 

 

How did you use social media to propel your career?