9 Reasons Authors Should Try a Book Trailer

How to Stand Out

Like many first-time authors preparing to launch their book into the world, I’ve been studying potential ways to make my book stand out from the crowd. After all, there are thousands upon thousands of books that are released each year. If you’re not a celebrity or promoting your book on your show every day, do you stand a chance?

Complicating my goal is the fact that my book is in a rare class of books that is difficult to categorize. It’s a self-help and a success book for you personally or your business, but it’s also written as fiction. I wanted to write a book that you would read on a plane, and I know that most professionals want an escape from the typical business book—not to mention that the research shows we remember a story much more than we do a list of facts.

 

Violate the Imagination Rule

Brainstorming promotion ideas with a small team, we landed on one that is somewhat controversial: the book trailer. Many authors will tell you that a book should allow the reader to start from a mental blank slate. A book trailer goes against that rule, pushing images into your thoughts before you’ve had the chance to create and connect characters and settings. Business book authors also tend to have trailers that are more explanatory or even a mini-lecture.

I’ve decided to do both, violating what I call the imagination rule.

First, I allowed leeway in the making of the trailer. It isn’t a replica of the script, much like a movie isn’t always duplicative of the book. In this way, you can watch the trailer but, because of the difference in the words, create your own version. I hope you watch and enjoy the trailer above to The Book of Mistakes: 9 Secrets to Creating a Successful Future.

Second, I am releasing videos that explain the book in a more non-fiction way. These will be more descriptive of the benefits of reading the book. They will include reasons: we more naturally learn from others’ mistakes instead of their successes. We often are frustrated with not achieving our goals.

(Compare the two videos above and below and see how each targets a different audience.)

Learning From the Legacy of Johnny Cash

3 Lessons from the Man in Black

You don’t have to be from Nashville to appreciate country music or its rich history—and you certainly don’t have to be from there to understand the impact of the Man in Black on music and American culture.

Of the many things that I learned in studying the life of Johnny Cash, I want to share three that had an impact on me well beyond his music:

 

1. Pursue your dream.

When he was about four years old, he heard a song on a Victrola. Immediately, he knew that singing on the radio was his goal. Nothing could stop his determination to make that dream a reality.

Lesson: Make sure your dream is big enough to inspire you through difficulties.

 

“Success is having to worry about every damn thing in the world, except money.” –Johnny Cash

 

2. Be uniquely you.

He was the master of style. Almost always appearing in black, he communicated a style and a message with consistency and power. Everything about him from his voice, his music, his personality and his dress communicated a unique brand.

Lesson: Imitating others may help you get started, but real power comes from cultivating your own unique giftedness.

 

“My arms are too short to box with God.” –Johnny Cash

 

3. Allow your values to guide your path.

Make Today One of Intense Purpose and Lasting Influence

What Will Your Legacy Be?

It’s graduation time. As students receive their diplomas, they look forward to the next milestone, the next development, the next opportunity. As they walk across the stage, I bet most of them don’t think about how many days they have been on Earth and how many days they have left.

My friend, Robert D Smith, affectionately known as “the Robert D” reminds me of the gift of time. His book 20,000 Days and Counting: The Crash Course for Mastering Your Life Right Now is one I give away to graduates. He shares practical reminders of how to master your life and succeed.20K Simple Truths 3D Left

Understanding your purpose, living each day to its fullest, becoming as productive as possible, and mastering your life are critical to a successful life and yet most of us are so busy with today’s tasks we don’t stop and reflect.

In 20,000 Days, you will find a compelling reminder of the value of time. It’s not a long book, and the message is simple, but profound. A few of the lessons I took away:

  • Eat dessert first.
  • Think of today as your last day and also your first day.
  • Do the thing you’ve been putting off.
  • Invite a close friend to dinner.
  • Go outside and breathe deeply.
  • Read the book you’ve been meaning to pick up.
  • Create a life statement.

 

QUOTES

And some of my favorite quotes:

 

“Winning is defined by the legacy you create.” @TheRobertD

 

“My motivating force: I know I will die, but I do not know how long I will live.” @TheRobertD

 

“I must govern the clock, not be governed by it.” –Golda Meir

 

“No reserves. No retreats. No regrets.” –William Borden

The Only Question that Matters in Personal Branding

Managing A Personal Brand

My friend Robert D. Smith is a master of branding and a creative force. For decades, he has managed the career of best-selling author and speaker Andy Andrews.  In addition to his work with Andy, he is regularly sought after by some of the biggest names for his expert advice, creativity, and innovative approaches.

 

“Whether you think it or not, you are a brand.” @TheRobertD

 

Recently, I spent some time visiting with him in his home and office in Tennessee.  Most people know Robert as THE Robert D.  His energy is so intense that, to prepare, I downed a double espresso before our interview.  I shouldn’t have bothered because just talking with him is like plugging into an unending energy source.

In our video interview, you will hear THE Robert D’s advice on building a personal brand.

What’s the number one question that THE Robert D asks himself to know whether a person will succeed?  Drum roll….

Are you coachable?

Interestingly, when I hire an executive, that is also my number one question. Because if you are not teachable, it usually means you are arrogant. If you aspire to serve others, you are always trying to remain coachable.

 

“Winning is defined by the legacy you create.” @TheRobertD

 

Here are a few highlights from our discussion:

  • Anyone can have a personal brand. “Whether you think it or not, you are a brand.” How you look, dress, talk is part of your brand.

Influencing Others The Go-Giver Way

Service and Influence

 

Bob Burg is a first-class speaker, author, and friend.  His books have sold hundreds of thousands of copies:  Endless Referrals, The Go-Giver, and Adversaries into Allies: Win People Over Without Manipulation or Coercion.

Recently, I had the opportunity to hear Bob speak.  His platform skills were on full display.  I watched him mesmerize the audience with his energy and command of the stage.  He inspired everyone to make a difference with his message of service and influence.

After his terrific presentation, I had the opportunity to talk with Bob about serving others and influence.  In this video, we discuss:

  • The importance of service and giving to others
  • How to change a corporate culture
  • How to get commitment rather than compliance
  • How to reset a frame
  • Why his books resonate with so many

If you are looking for an inspirational gift that you will want to pass on to others, I highly recommend The Go-Giver.  His latest book, Adversaries into Allies: Win People Over Without Manipulation or Coercion, may be his most important work as it compiles success principles and a lifetime of learning.

Some of my favorite Bob Burg quotes:

 

“Money is an echo of value.” –Bob Burg

 

“Giving is not a strategy. It’s a way of life.” –Bob Burg

 

“A frame is the foundation from which everything evolves.” –Bob Burg

 

“Influence is the ability to move a person to a desired action.” –Bob Burg

 

“Great influencers attract others.” –Bob Burg