5 Tips to Increase Your Freelancing Future

gig is up

Thriving in the Gig Economy

Speaker and marketing expert, Olga Mizrahi has a new book, The Gig Is Up: Thrive in the Gig Economy, Where Old Jobs Are Obsolete and Freelancing Is the Future. She looks at what it takes to win as a freelancer in a world of increasing choice.

In the book, she shared five tips that help you not to get trapped in the digital marketplace. As I read these tips, I realized that they aren’t just applicable to those freelancing. These five tips are important for us all.

Here are five important ways to be ready to compete:

 

Keep your resume, portfolio, business cards, website, and portfolio up-to-date.

Just because you’re not looking for a jobby job doesn’t mean you can let your PR slack. Make sure to keep your resume on the cutting edge, put your most recent work in your portfolio, order business cards that reflect what you currently do, and add everything new you do to your professional website. Make sure that your online presence contains: a thorough overview about what you do and why you’re the best at it; your current resume; a list of services and pricing; testimonials and reviews; a past client roster with logos (if appropriate); an introductory video; and a contact page that lets potential customers reach you a number of different ways. When you actually show up on someone’s radar, you’d better make sure they’re seeing you at your best.

 

Digital Tip: When you show up on someone’s radar, make sure they see you at your best.

 

Memorize your elevator pitch.

The elevator pitch is what you say to Richard Branson (or whatever billionaire is most interesting to you) when he shakes your hand and casually mentions he’s looking for a superstar. What exactly do you do and why are you the best at it? Learn how to say it in under two minutes. If it’s good, a potential contact will ask you to elaborate. If they’re not interested, then hopefully, your pitch will be memorable enough to pass your name along to the next billionaire.

 

Career Tip: Be ready with a superb elevator speech at all times.

 

Practice juggling clients by juggling apps.

If you’re good at repairs, why not keep active profiles on Handy and TaskRabbit? Not only will you be meeting a diverse clientele from different platforms, you’ll also be able to pick up insight about how much people will pay for particular jobs when you strike out on your own.

How Mirror Moments Can Improve Your Leadership Effectiveness

mirror moment

Lead Your Career

Mike Rognlien is the founder of Multiple Hats Management, a leadership consultancy. Prior to founding his company, Mike spent fifteen years learning while working at Facebook, as a consultant to Microsoft, and at numerous other companies. In fact, he was one of the founding members of the L&D team at Facebook. After reading his new book, This Is Now Your Company, I reached out to him to continue the conversation.

 

“Culture is the sum total of all the things that every person in the organization says or does in the process of getting things done.” -Mike Rognlien

 

Your book about the Facebook culture was released right after Facebook was in the news for its questionable privacy practices. The question many may ask now: Is Facebook really a culture to emulate? Why?

It’s a fair question, but I’d start by saying it’s about much more than any one company’s culture – it’s about the individual’s role in their organization’s culture and how they can really own it. That said, I think that every company makes mistakes, and every company is going to face challenges based on real or perceived issues. Being on the outside of the company now I can say that I was really proud of how Mark and other senior leaders from Facebook handled themselves and continue to handle themselves. They apologized, accepted responsibility for mistakes, directly confronted misunderstandings or incorrect assumptions and have already made some pretty sweeping changes to how the platform operates. I’ve done leadership development work for a long time and think that this is what we want leaders and their companies to do when they mess up.

 

“You use a glass mirror to see your face; you use works of art to see your soul.” -George Bernard Shaw

 

Improve Performance with Mirror Moments

What’s a mirror moment and how can they be used to improve our performance?

One of the things that is consistent in the learning field is the push to reflect – and rightfully so. It’s a powerful development tool that we all have available to us at all times. In a 24/7 news cycle / instant meme-ification culture, I think it’s become even MORE important to do this because we are constantly getting so much outward signal (likes, comments, engagements, etc.) on how others see us that we can forget that it’s really important to know how we see ourselves. In so many programs I’ve developed or led over the years – on hard conversations, on bias, on leadership – much of my time and energy has been getting people to stop looking outside of themselves for approval and validation (or blame when things go wrong) and to instead constantly look inward to understand how what they’re saying and doing is impacting the results they’re generating. We need feedback from other people, absolutely, but we can make that process so much easier if we’re willing to have that first hard or reflective moment with ourselves.

 

How prevalent is Organizational Stockholm Syndrome? What can be done to reverse it?

Turn Your Passion into a Fulfilling and Rewarding Lifestyle

creative colors

What’s your passion?

Do you dream of turning that dream into financial rewards?

Anna Sabino is a designer, speaker, co-active career coach and author of Your Creative Career: Turn Your Passion into a Fulfilling and Financially Rewarding Lifestyle. She values efficiency and her mission is to share lessons learned and mistakes made to save fellow creative entrepreneurs’ time.

If you’re an artist or creative with a burning desire to launch something, Anna has been there. She built her business from scratch, one customer at a time, and has valuable lessons for anyone who wants to build something enduring.

 

“Living unconventionally comes at a cost.” – Anna Sabino

 

Don’t Crush Your Creativity

In the opening of your book, you talk about all that’s now available but then you say that “there are still things that can crush our creativity if we let them.” As you built your businesses, how did you overcome those things?

It’s up to us to decide what to pay attention to. Unfortunately, very often we tend to be attracted to dissatisfaction, so we notice people and things that make us feel inadequate. There are always going to be those who started earlier, have more resources and have achieved more, but we have our own creative path to follow – limiting distractions and staying on it is something that we should all strive for.

So, yes, we can crush our own creativity and flow if we choose to focus on dissatisfaction. Being aware that we’re doing it is a step closer to taking advantage of our full potential and starting to step into our greatness.

 

“Get comfortable with the process, it’s not important how long the process will take if the result is sustainable.” – Anna Sabino

 

I appreciate your take on discomfort and its importance to achievement and success. Would you share your philosophy with those who haven’t read your book?

Our entrepreneurial path is far from being straight. It has curves and roadblocks. Sometimes we have to stay in the discomfort for a very long time not knowing when or if the breakthrough will ever come. Most are scared of this insecurity and quit, sometimes right before succeeding.

When we put our heart into any project or career design, at first we are at zero with zero followers, readers and zero customers. Then our hard work makes us advance. However, the progress happens inch by inch. Those who want the miles and are disappointed by “the work input versus the result unfairness” get out of the game. They join a different game where all the pieces have been laid out for them, and they can securely step in and ride the wave of that success. It’s not their own, but to them success may be the security that they now have.

Definitions of success are very personal, but every success comes with its own territory. You’ll never like all the colors that it presents, but it’s crucial to realize what truly matters most to us and know that we’ll have to make some sacrifice to achieve our success and maintain it.

 

“We’ve always put talent on a pedestal but it’s actually its application that matters.” – Anna Sabino

 

How to Handle Criticism

3 Skills That Will Assure Your Promotion

how to get promoted at work

How to Grow Your Career

He was waiting in the back of the room after I gave a speech. I noticed him out of the corner of my eye, a young man who obviously wanted to ask me something. If you’ve spoken to large groups, you’re used to this. Someone who has a question but didn’t get called on during the Q&A or who only wants to raise a question privately.

When I turned to him, he shifted to the other foot, his nervousness seemingly evaporating with the movement. He confidently asked a question that I have heard in various forms over the years. “Skip, you’ve been the CEO of some large companies. What do I need to do to get promoted at work?”

It’s a simple question and the answer could be extensive. There’s so much to learn about leadership that it’s almost a paralyzing question.

Fortunately, it wasn’t new to me and so I had a ready answer.

 

“Work harder on yourself than you do on your job.” -Jim Rohn

 

3 Key Skills to Get Promoted

There really are three skills that I think help you stand out at work. When these three skills are mastered, it isn’t always apparent why the person is promoted. It just seems natural.

  1. Persuasion skills.

In other words, sales skills. Many people think of sales in the wrong way. They think of it as manipulation or “pushing something.” The greatest sales people, persuaders, and influencers are not pushing a false narrative or unethically exploiting others. They are great listeners, look for ways to help solve problems, and are genuinely interested in others.

Influence is a complex skill worthy of filling volumes of books. It is not only based on what you do, but on who you are. Helping others become influential is one of the major goals of this website. It’s my hope that regular readers will see their persuasion and influence grow over time.

 

“The key to successful leadership today is influence, not authority.” -Ken Blanchard

 

  1. Presentation skills.

In other words, public speaking. It may be in small groups or in large ones, but those who overcome the fear of speaking – and become good at it – are significantly more likely to see promotions than those who don’t.

Capitalize on the Gig Economy

Gig Economy

Introducing the New World of Work

 

Work is changing.

Technology continues to change everything, and work is no exception. In just a few years, we have seen companies emerge from Uber to Instacart. New digital platforms are emerging that explore different business models.

Marion McGovern founded M Squared Consulting and Collabrus. Her new book Thriving in the Gig Economy: How to Capitalize and Compete in the New World of Work, is a thoughtful exploration of the new world of work. Whether you’re looking to make some extra money or you’re in management, you will want to familiarize yourself with these trends.

 

“The best gig is the one you’ve got.” –Live Shreiber

 

Gig and the New Economy

What is the Gig Economy?

Before I answer that question, let’s clarify the meaning of the word “gig.”  The term was first used with jazz musicians in the 1920s, where they would book one club for a week and another for a few days in a different club across town. A gig referred to work that could vary in duration and was for a variety of employers.  So gigs have been around for a long time. I started my company, M Squared Consulting, in 1988 to match independent consultants with projects. It was a gig economy company long before the term had even been coined. The “Gig Economy” refers to the people who work independently for a variety of entities as well as the companies that enable that work, both the new digital talent platforms, as well as traditional intermediaries and staffing companies.  Additionally, you could include the vast eco system that has sprung up to support this work, including co-working space, productivity apps, collaboration tools, and financial service products targeted at the independent workforce.

 

Successful gig workers have grit, resilience and learn from mistakes.

 

A few years ago, you received two calls that got your attention in a new way. How did that alter your thinking?

Actually there were three random and unrelated calls from venture capitalists and private equity guys who wanted to talk to me about digital talent platforms. One idea was for a platform for professional moms who wanted to work flexibly after the kids were older. Another was to build a pool of on-demand oil field services workers in Western Africa, and the third was to create a product to hire recent college graduates into entry level management positions in a way that would require no human intervention.  All of the players were technologists who had never run a service business, let alone a people-intensive one.  Much of the magic was to be in the algorithms which would match talent and opportunity seamlessly and quickly.  Many of the fairly basic questions I asked—like who would hire the moms? Would they be employees or contractors? And how would the platform make money?—had not yet been answered.  I was struck by the disconnect of talent being the most important thing to the success of an organization, but nonetheless the goal was to eliminate humans in the process of securing that talent. It inspired me to take a much deeper dive into the burgeoning world of digital talent platforms.

 

How is the Gig Economy growing?