3 Ways to Achieve Your Goals

Happy New Year!

The other day I posted the best book covers of 2013.  The artists and designers who create book jackets deserve recognition for the outstanding job they do.  Whether we realize it or not, the cover is often responsible for drawing us in.

Kicking off 2014, I am thinking about the goals I have for the year.  The book covers offer a metaphor for our goal-setting process.

Glancing at a book cover, we judge the content and the author.  When strangers look at us, like it or not, they often judge us in the same way.  They take a look, and judge on our appearance.  Unfortunately, this is common before anyone even understands our story.

MOST NEW YEAR’S RESOLUTIONS FOCUS ON THE COVER

Is your goal this year to lose weight? Stay on that diet?  Exercise more?  Eat healthier?  Like a book cover, we often focus on how the world sees us by focusing on our physical appearance.  We don’t stop there.  We also think about our reputation.  Reputation defender services now help combat unwanted or unfair reviews online.

The journey of a thousand miles begins with a single step. -Lao Tzu

I can hear some of you saying, “Wait.  Skip, it’s the inside that matters!”  Some of you may be thinking about the verse in Samuel: “Man looks on the outward appearance, but the Lord looks on the heart.”

That’s true.

I love what Jim Rohn said about that thought.  He said, “Work on the outside for people.  Work on the inside for God.”

NEW YEAR GOALS

If your life was a book, you would want the cover to be an award winner, and you would want the narrative to be superbly written.  Design your goals the same way.

Keep your external goals.  Losing weight may be just what you need.  Regular exercise may just save your life.  Eating more vegetables is always a good idea.  But make sure to add internal goals to your list.

1. Divide your goals into two lists:  the cover and the story.

A COVER goal is anything that is visible.  This list could include such things as quitting smoking, getting a better job or obtaining your ideal weight.  Anything that is seen by other people and the outside world goes in this column.

A STORY goal is what’s on the inside and goes into the second column.  Do you want to be a better friend?  How about being less critical and more positive?  What are your spiritual goals?

The Surprising Predictive Power of Analytics

You have been predicted.

Companies, government, universities, law enforcement.  All are using computers to predict what you will do.

Will you click on the link in the email?

When will you die?

Will you pay your credit card bill on time?

Are you pregnant?

Dr. Eric Siegel recently released Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die. It’s a fascinating book that has surprisingly broad ramifications for all of us. Eric is a former Columbia University professor, the founder of Predictive Analytics World and Executive Editor of the Predictive Analytics Times.

Let’s start with the definition. What is predictive analytics?

It’s technology that gives organizations the power not only to predict the future, but to influence it. The shortest definition of predictive analytics is my book’s subtitle, the power to predict who will click, buy, lie, or die. Predictive analytics is the technology that learns from data to make predictions about what each individual will do–from thriving and donating to stealing and crashing your car. By doing so, organizations boost the success of marketing, auditing, law-enforcing, medically treating, educating, and even running a political campaign for president.book_med_2

Why should the average person care about predictive analytics?

Prediction is the key to driving improved decisions, guiding millions of per-person actions. For healthcare, this saves lives. For law enforcement, it fights crime. For business, it decreases risk, lowers cost, improves customer service, and decreases unwanted postal mail and spam. It was a contributing factor to the reelection of the U.S. president.

Let’s jump to politics then. How did President Obama’s campaign gain an edge by using persuasion modeling?

The Obama campaign’s analytics team applied persuasion modeling (aka uplift modeling) in the same way it can be applied to marketing: drive per-person (voter/customer) campaign decisions by way of per-person predictions. If an individual is predicted to be persuadable, then make campaign contact (e.g., a knock on the door). By utilizing resources (campaign volunteers) more effectively in this way, the campaign enacted the new science of mass persuasion. They proved this won them more votes, within swing states and elsewhere.

Everyone is talking about “big data” but data on its own isn’t interesting or useful. You explain how data can show incredibly interesting insights including the fact that if you retire early, your life expectancy drops. Tell me more about that and what else we’ve learned from it.

Beyond the great hype around so much data, the real question is what to do with it. Answer: use data to predict human behavior.

The whole point of data is to learn from it to predict. Talking about how much data there is misses this point. What is the value, the function, the purpose? The one thing that makes the biggest difference to improve how organizations operate is to predict.

Gain Competitive Advantage Through Servant Leadership

Photo by Matt McGee on flickr.

Twitter continues to amaze me as a way to connect with interesting people from all over.  Months ago, I met Bill Flint and we began a conversation.  Bill is the founder and CEO of Flint Strategic Partners based in Indiana.

Recently, Bill poured his thirty-eight years of business experience into a book on one of my favorite subjects:  servant leadership.  Bill sees servant leadership as a way to distinguish a company.  In fact, the full title of the book sums it up well:  The Journey to Competitive Advantage Through Servant Leadership.servant leadership

I’ve previously written about the characteristics of servant leadership.  Bill’s book includes his own definition and his unique perspective of this type of leadership.

I decided to share a conversation with Bill about his experiences and his work. I liked Bill’s thought that competitive advantage is like a journey, not a destination. And servant leadership is one way to help you on the path.

Bill, your book is filled with wisdom and information for developing leaders.  Let’s focus on just a few areas.

If you want to be a great leader, you need to watch out for certain temptations.  You share six areas servant leaders need to guard against.  Walk us through these areas and why they can trip up aspiring leaders.

  1. Self-Centeredness: Is when the most important person in your life is yourself. All of us struggle with self-centeredness at times. We are born selfish. A good example is to put a couple of two year olds in one room with one toy and you will see it in action. As a leader, self-centeredness says to your people, “It’s all about me, my accomplishments, my title, and you are here to serve me.” Leaders never really fool their people as they can see right through us. Self-centeredness can destroy the chance leaders have for real meaningful relationships with their people and for achieving the results the business needs. People don’t expect perfect leaders, but they want leaders who are real and care about them.
  2. Sense of Entitlement: Is when you believe because you have a title you are special and should be treated differently than others. You are #1 in your own mind.  Servant leaders put their people first. They realize people (the ones who do the work every day) are entitled to have a leader who will lead them with honesty, caring, integrity and encouragement. A sense of entitlement usually leads to destruction. Just ask the Enron executives and Dennis Kozlowski former CEO of Tyco and so many others who have fallen into the “it’s all about me” trap.

Provoking Thoughts With Tremendous Books

Photo by shutterhacks on flickr.

This is a guest post by Aamir Musharraf who leads the “Read to Succeed” program for Tremendous Life Books. He has worked with AOL/Time Warner and Gannett on various literacy programs.

Books have been my greatest mentors. My personal “search for meaning” initiated with Dr. Victor Frankl and culminated with Charlie “Tremendous” Jones.

For more than 50 years, Charlie was on a mission to help people improve their lives through reading. His worlds of wisdom touched my life. Getting people to read quality books that have the power to change lives has become my personal passion. In his book, Life is Tremendous, Charlie wrote that there are three great decisions in life:

3 Great Decisions

  1. Who are you going to live your life with?
  2. What are you going to live your life in?
  3. And what are you going to live your life for?

 

Who are you going to live your life with?

What are you going to live your life in?

And what are you going to live your life for?

 

I was 17 when I decided to settle in America, 27 when I asked a beauty queen doctoral student in Nashville to be my wife (Thank God she agreed!), and 37 when I discovered my calling to promote literacy. I believe that illiteracy is the greatest evil that confronts mankind. It creates darkness from within, a cancer of dis-empowerment, scarcity, despair, and anger. But knowledge overcomes all.Charles Jones 4

Selling Fearlessly

Photo by amhuxham on flickr.

Because of his nearly four decade career in sales, Robert Terson is often labeled a master salesman.  He retired from his advertising company in 2010 and is now writing and speaking about sales.  Robert recently released Selling Fearlessly: A Master Salesman’s Secrets For the One-Call-Close Salesperson.  After reading the book and talking with Robert, I realized that the book is more than a sales book.  It’s a life book.  It could just as easily be titled Living Fearlessly.

 

Why Relationships Are Important

Robert, alreaSelling Fearlessly Coverdy in my interactions with you, I can tell how important relationships are to you.  Why are relationships so important to success?  How are you able to build relationships with so many people so quickly and easily?

First of all, Skip, I’m not sure the words “so quickly and easily” are applicable. One of my favorite expressions is, “The Tortoise won the race.” It is true that I’ve literally established a few hundred strong relationships over the past 19 months of networking, but it’s been done in a “slowly but surely” methodology. I’ve been going about networking the same way I’ve interacted with people all my life: caring about them, showing an genuine interest in them, trying to help them all I possibly can, creating friendships wherever I go—the bank, cleaners, post office, you name it. I take the time to get to know people well. Then, when I go out to do my errands, I’m not just doing mindless tasks; I’m going out to see my friends. It makes life so much more pleasant and meaningful. It’s smelling the roses and enjoying the journey as you live your daily life. It’s living in the moment.

It’s the same way with networking. When people of interest follow me, I send out personal direct messages inviting them to talk, interact on a high plain. I offer to help them; and it’s not just empty rhetoric, it’s for real. It’s putting into practice what the late Zig Ziglar meant when he said, “You can have everything in life you want, if you will just help other people get what they want.” It’s giving of yourself, paying it forward, so to speak; and people respond positively to this approach. Who doesn’t want to be around people who genuinely care about them? We all want that! What’s so wonderful about it is how it comes back to you in so many positive ways. Not always directly, but it does come back to you. Those who approach networking with the “it’s all about me” mindset, who are in a hurry to sell something without bothering to establish a solid relationship first, are foolishly self-sabotaging themselves, to say nothing about missing out on a lot of fun.

Let’s talk about fear.  It stops so many of us at various times.  Whether in sales or in life, how do you help people overcome it?