For those of you who have thought about writing a book, but haven’t taken the plunge, let me share with you some of the emotions involved. I’m excited, sure, but that excitement is also mixed with nervousness, anxiety, stress, and, if I’m really honest, a healthy dose of undiluted, raw fear.
It’s like the first time I was on a terrifying rollercoaster in an amusement park. The ride up is like the writing and editing process, a slow ascent without fully realizing what’s about to happen. But then things change. Before your book is released, things shift, just like that feeling on the rollercoaster when you’ve crept up and up, the gears grinding, the wheels churning. You’re perched on the precipice, knowing what’s coming, knowing the drop is imminent, your stomach tightening involuntarily, your teeth gritting together.
I suppose that I should be somewhat okay with all of it. After all, each time I write an article whether here or on other sites, I’m exposing a part of me.
But a book is more permanent. It’s like putting a part of myself out into the world, wholly vulnerable and unable to get it back.
Let’s face it: I watched my wife deliver our child and did all I could to support her, but I wasn’t the one in agony.
Now I am.
It’s both an exhilarating experience and a horrifying experience. It’s like nothing I imagined.
From what I now know, and whether this book takes off or sells only two copies, I have a newfound appreciation for authors and for those who put their creative talents on display over and over again. It’s not easy.
And so, if you find yourself friends with an author, I suggest you buy that person’s book. If your friendship isn’t worth the price of the book, then back out of the friendship. If it is, read the book. You’ll get a glimpse into the mind and heart of the author. After all, a good friend is one that grabs your hand for the ride, screaming with you on the way down, not at you from below.
I hope that you join me on the ride.
*If you do order, keep your receipt. You’ll see why in another note soon.
Each of us can become more creative. Inside YOU is creative genius, as unique to you as your fingerprints.
It’s up to you to unlock it.
Over many years, I’ve had the opportunity to interview numerous experts in the field of creativity and innovation. Whether learning from an entrepreneur or an artist, I have collected some of the best advice available on how to boost your creativity.
And these experts have shared with me what we get wrong when we think about innovation. There are myths that we believe to our own creative detriment. Don’t believe these limitations which lock you in to a dull, gray world!
“This world is but a canvas to our imagination.” –Henry David Thoreau
An artist I know loves to show me a blank canvas and describe, in detail, the painting. To her, it’s so clear. Where I see only a blank canvas, she sees an entire landscape full of vibrant colors.
An entrepreneur I know once took his family on a tour of a remote piece of property. He shared his vision for where buildings would go and all the customers who would be mingling in various parts of the land. The family couldn’t imagine it, but he saw it all vividly. And, today, it looks exactly like that. It’s a thriving business.
An author friend of mine creates characters in her mind. Month after month, she dreams about them, talks with them, listens to them. They become so real to her that, when she finally starts writing, it’s as if she is merely recording what happens instead of inventing it.
“I dream my painting and I paint my dream.” –Vincent van Gogh
On a recent vacation, my wife was relaxing on a deck with a view of a mountain. As she often does, she was bringing people into her mind and praying for them one by one. Mesmerized by the beautiful scene in front of her, she decided to take a quick picture with her phone.
When we returned home, she was looking at her pictures and shared this one with a few close friends. Immediately, the responses started coming back. There’s something in the clouds!
“The trick to forgetting the big picture is to look at everything close up.” –Chuck Palahniuk
Have you written a book but need some marketing tips?
How do you get the message out about your work?
How to Increase Online Effectiveness
Today it’s not only about the manuscript but also about how to get the word out about your book. Online marketing and social media have upended the traditional methods to market an author. Today, your effectiveness online is crucial to the success of your book.
In my own experience in the book business, I have seen the shift to social media and the rise of the author’s platform as major marketing tools. One of the notable experts in this field is Fauzia Burke. Fauzia is the founder and president of FSB Associates, an online publicity and marketing firm specializing in creating awareness for books and authors. She’s the author of Online Marketing for Busy Authors: A Step-by-Step Guide. Fauzia has promoted the books of authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Melissa Francis, S. C. Gwynne, Mika Brzezinski, Charles Spencer and many more.
I recently asked Fauzia to share her wisdom about the best ways to market a book online.
“Efforts and courage are not enough without purpose and direction.” -John F. Kennedy
You’ve personally witnessed online developments from inception to today’s social and mobile world. Compare and contrast today to pre-online. How is the world different for authors today?
Oh, wow. Everything has changed . . . the most significant being that there’s never been a better time to be an author. Now, for the first time in the history of publishing, authors have direct access to their readers. Social media has changed the publishing landscape. While there is more competition in the marketplace today, there are more opportunities than ever before.
The new accessibility of social media allows authors to reach their audience directly, and this makes a long-term online marketing strategy absolutely essential for authors. The key to success for authors today is to build and grow their platform long-term. If they earn the trust of their readers, they can do anything.
“There’s never been a better time to be an author.” –Fauzia Burke
What are some of the biggest misconceptions authors have when it comes to book publicity?
Many people feel book publicity is not quantifiable. I disagree with that notion. We can absolutely quantify the effects of publicity. When book publicity works, we see an increase in sales. Today, we can also judge the value by an increase in social media visibility and more traffic to an author’s site. Unfortunately, we can’t often duplicate success or land book sales each time. How a book resonates with its audience is magic. We can’t make people buy a book, a fact that is more frustrating to us as publicists than to anyone.
The other misconception is that there is a short launch period when an author gets media hits and goes on a book tour, and then an author moves on until the next book. That is just not the case anymore. Book publicity is a marathon, not a sprint. Authors are expected to engage with their readers whether they have a book to push or not.
Josh Charles, an actor on the TV series The Good Wife said when he exited the show: “I think that the beauty of social media is the ability to stay in touch with the fans and share with them what they’re going through and let them know that I’m there and the character may be gone, but I’m still involved in the show.” Authors too start a conversation with their community that is ongoing and lasting. It can’t stop at the end of a book tour.
“How a book resonates with its audience is magic.” –Fauzia Burke
Work on an online marketing strategy. The few authors that have become huge bestselling successes without a digital or social strategy are anomalies. Most of us need to work on online branding every day for the success of our businesses, books and careers. I encourage authors to develop their online brands. Online marketing is not about selling; it’s about making buying easier. It’s about forming real connections.
Authors need to have a professional website. Your website will be your home base for your digital marketing efforts, and it is critical to your credibility. People do judge a book by its cover and an author’s expertise and quality of their writing by the look of their website.
Be patient. If you are a little overwhelmed by the rapidly changing world of online marketing, you are not alone. Remember all of us, experts and novice, are learning as we go. You don’t have to become a social media strategist to be effective. By using the most important online marketing outlets for your audience in a targeted way, your book, brand and bottom line will benefit.
“No matter what your pursuit, the most fulfilling part is sharing it with others.” -Eli Broad
My perception is that, after writing the book, most authors breathe a sigh of relief and think “It’s done!” and then they learn the real work is ahead of them. Is that your experience? How do you ease them into the reality of what’s ahead?
Ah, yes. Of course, for every author, writing their book is a labor of love and incredibly hard work, and so understandably they exhale a sigh of relief when the book writing process is finished. It’s tough to immediately say, “Wait until you see the work that’s still ahead.” We all complain about social media because it’s time consuming, but it’s the way the world has changed, and as authors, we need to change with it. We have to adapt. Once authors embrace the need to change with the times, I tell them some good news:
You don’t have to do everything.
You don’t have to constantly switch directions to follow the next shiny thing.
You get an unprecedented opportunity to build a community of interested readers who want to support your success.
It’s really a privilege to be able to talk to people and form relationships with your readers. I think authors breathe a sigh of relief when they realize the best way to engage effectively online is to be authentic.
“It’s a privilege to be able to talk to people and form relationships with your readers.” –Fauzia Burke
My friend Lee Colan is the author of 13 books and the co-founder of The L Group. Recently, I had the opportunity to sit down and talk with him about leadership and attitude and consistent execution (or what Lee calls adherence).
Lee reminds us that so much of our success starts with our thoughts. Thoughts influence our beliefs, which influence our words. Our words reflect our commitments, which influence our choice of actions. Ultimately, our actions influence the results we achieve.
But it all starts with the thoughts in our head.
As Lee says it, “Your thoughts today lead to your results tomorrow.”
In this brief interview, Lee shares more about this model and why consistent execution is so important.
Below are a few stand-out quotes from Lee:
“Your thoughts today lead to your results tomorrow.” –Lee Colan