It’s All About Attitude
One of my company’s board members is also one of the Internet’s earliest pioneers. In the past few years, I have had the opportunity to hear him tell stories that are instructive, but also mind blowing. At one meeting, I recall him sharing an example of what he learned about product marketing and branding. Because of his humble style, I almost miss the product reference. Wait, I think, did he just share how IBM’s ThinkPad name was conceived? Yes, and much more.
John Patrick doesn’t brag or seek attention, so most people don’t realize he was a founding member of the World Wide Web Consortium at MIT or a founding member and former chairman of the Global Internet Project. He was also the head of Internet Technology at IBM and is currently the President of Attitude, LLC.
Most people would just stop, retire, and enjoy life. Not John Patrick. Only a few years ago, he decided to get his doctorate in health administration.
He has authored two books: The first, Net Attitude: What It Is, How to Get It, and Why Your Company Can’t Survive Without It, and one just out called Health Attitude: Unraveling and Solving the Complexities of Healthcare. Both books deliberately have the word “attitude” in the title because John Patrick is a passionate believer in attitude.