Build Authentic Content to Revolutionize Digital Marketing

native advertising

The Fastest Growing Part of Advertising

Most of us don’t know what native advertising is, but it’s one of the fastest and most important growing parts of advertising today.

In fact, 40 percent of publishers expect it to drive at least a quarter of their revenue. Almost $10 billion will be spent on it in the next few years.

This is advertising that doesn’t quite look like advertising.

 

Watch the money. $10B will be spent on native advertising in the next few years.

 

Knowledge is power. So it’s important to know what it is, how it works, and its effectiveness, whether you’re leading a marketing team or whether you’re simply a consumer of information.

Mike Smith is Senior Vice President of Revenue Platforms and Operations for Hearst Magazines Digital Media and Senior Vice President of Advertising Platforms for Hearst’s Core Audience. (Can you imagine fitting that title on your business card?)

I recently caught up with Mike to talk about his new book, The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth.

 

Orange Is the New Black

For those who have yet to have the opportunity to read your book, what is native advertising and why is it so important?

The Magic of Personal Development

The Best Advice

One of the best pieces of advice I have ever heard was from Jim Rohn. He said, “Work harder on yourself than you do on your job.”

That struck me as particularly odd at first, but this simple wisdom stuck with me and became a part of my thinking.

 

“Self-development is a higher duty than self-sacrifice.” –Elizabeth Cady Stanton

 

Don’t get me wrong. It’s important to work hard on your job. It will help you stand out, get noticed, and advance your career.

But, if you stop there, you’ll miss out. Working on yourself pays far better than a salary. When you work on your own personal development, you start an almost magical process. Your capabilities expand with each new skill and that sets you up for new opportunities that you likely can’t even imagine.

I recently shared this advice during an interview with the Columbus Dispatch, a news organization in Columbus, Ohio and wanted to share it with you.

Take advantage of the magic of personal development, of working harder on yourself than on your job. You’ll be glad you did.

And, I must also mention that my upcoming book, The Book of Mistakes: 9 Secrets to Creating a Successful Future, will help you on the personal development journey. I share the nine personal development secrets that the most successful leaders employ.

 

Book of Mistakes by Skip Prichard

Order my book today to start your personal development journey.

 

“Work harder on yourself than you do on your job.” -Jim Rohn

 

 

The Influence Effect: A New Path to Power for Women Leaders

The Influence Effect

Women represent half of all professional jobs today, but only 4% of CEOs in the S&P 500 are held by women.

Surprisingly, that percentage hasn’t really changed much in the last ten years.

The authors of a new book, The Influence Effect: A New Path to Power for Women Leaders, argue that what works for men on the job doesn’t work for women. I recently caught up with the authors (Kathryn Heath, Jill Flynn, Mary Davis Holt, Diana Faison) to share more about their extensive research and experience in the area of women in leadership.

 

Only 4% of CEO’s in the S&P 500 are women.

 

Women Lack Access to Sponsors

Give us an update about your research and work since writing the last book, Break Your Own Rules.  What have you been up to and learning?

We conducted original research to help us understand why women were so turned off by office politics and how we could help. We surveyed 134 senior executives in leading organizations, and the results revealed that women and men fundamentally disagree on the overall objective of politics.  Women said they use the tools of politics to “manage relationships,” whereas men use them to “win.” Women were far more likely to mention “creating impact and ideas,” while men were more than twice as likely to describe “carving a one-time advantage.”

Women are judged more harshly than men when engaging in office politics, and our lack of access to sponsors puts us at a disadvantage.

Also, women and men have differing approaches to power and influence. It’s collaboration vs. competition.

 

Study: Women are judged more harshly than men when engaging in office politics.

 

You start with a premise that what works for men on the job won’t work for women. Would you share an example?

How to Experience the Spirit of Thanksgiving

Experience Thanksgiving

 

Close your eyes.

Well, not yet, or you won’t know what I’m asking.

I want you to remember Thanksgiving dinner as it was in your childhood. If you’re not from the United States, or you didn’t celebrate the holiday, then you may need to suspend reality and make it up. If you had awful Thanksgivings, you may want to imagine the one you wanted.

Okay, try it. Now close your eyes and imagine early Thanksgiving dinners in your home.

 

“Thanksgiving opens the windows of opportunity for ideas to flow your way.” -Jim Rohn

 

When I think about the Thanksgiving of my childhood…

The laughter permeates the room. My sister’s voice is unmistakable, but I can’t hear what she’s saying. My brother is playing the piano, not the classical pieces his teacher wants him to play, but some rock song. My other sisters are playing a game. The TV is on in the living room. There are a few friends visiting and, as often is the case, a few that have nowhere else to go.

Our home, I’ve decided, was built on a secret geological magnetic force. Perhaps that’s why the military has testing grounds nearby. It must be some top-secret location because the magnet attracts all sorts of people to our home. There doesn’t seem to be any rhyme or reason to who. Not the same age. Gender. Race. I suppose that one commonality is that they are all searching to belong somewhere, anywhere.

Well, look no further. We accept everyone. No judgment. Perhaps we will judge you if you don’t eat, drink, and laugh with us.

It’s rare that I’m so silent. I’m not usually an observer here, but a full-on participant. I guess when you’re imagining everything, then you aren’t watching yourself. This little exercise has me thinking, though, about many things in my past. I personally choose to think about the positive. Any negativity is something I choose to erase. Or, better yet, like an old cassette tape, I just record right over it.

As I open my eyes, I’m transported back to today.

How do you experience the spirit of Thanksgiving? How do you get all the lessons you can from the time with your family?

I think of 3 things: let go, fill up, give away:

LET GO.

Let go of the negative. Most of the gratitude exercises I read about don’t start here, but this is what works for me. I can’t be grateful for something if the voice in my head is whining about something else. Literally I imagine things disappearing, minimizing, or flying away.

Know that any negative experiences of the past happened for a reason: to build character, to make you who you are, or for you to just realize how things are better now.

 

“Some of us think holding on makes us strong; but sometimes it is letting go.” -Hermann Hesse

 

FILL UP.