Lessons from My Brother, Jack

Lessons from Jack

A year ago today, I lost my only brother, Jack.

 

“For life and death are one, even as the river and sea are one.” -Khalil Gibran

 

I found myself in shock. Unexpected deaths don’t come with a handbook. You think you’re good at compartmentalizing until an event like this upends your normal routine.

One evening, I went to bed thinking I would be in meetings all the next day. Instead, I was helping with funeral arrangements, making flight reservations, and trying to make sense of it all. My mom asked me to give a eulogy. Since I give speeches all over the world, you would think I could string some sentences together. I couldn’t seem to get it together. Finally, I was inspired and able to honor him in the way I wanted to.

JackDays later, I found myself reading an autopsy report. We’ve all watched the crime shows. I’m a lawyer and had my share of exposure to evidence and how it all works. It’s so different when it is about someone you love. Reading the cold facts about his body felt like getting pushed underwater in a freezing cold lake—which I thought of, instantly transporting me back to our neighborhood lake where Jack would do that very thing every summer. Dunked, again. Memories flood in like pictures or the sound of his voice so real that I look up.

Jack had a colorful, interesting, crazy and somewhat difficult life. Not until we were adults did we learn Jack had been abused as a kid. Though he never faced the perpetrator in court, others did, and he was locked up. That had a profound effect on him. He struggled with addictions; though he was clear of all of that when he died. Cause of death was perhaps rooted in that past, weakening his heart. I may have read the report, but life and death remains a mystery beyond our current scientific explanation. God still has power beyond man’s ability to understand.

We shared a room together for all of childhood. We shared that room with many others who would stop or stay in our family home. As kids, we shared bunk beds. Jack would lay there at night, asking deep philosophical questions about life. I still hear those questions echo in my mind some nights, as I lie awake.

 

“A brother shares childhood memories and grown up dreams.” -Anonymous

 

Power of OppositesJack

Jack and I were known as opposites in the family. Others defined us that way, too. It seemed to work for us. My mom always said I was born 50. Jack alternated between 5 and 15 his whole life. I wanted to fit in. Jack wanted to stand out. I looked for answers. Jack asked questions. In those days, Jack would buy 45’s. We were sort of like those albums. I would say Jack was the first and main song, and I was on the back, but that wouldn’t be right because Jack would find the coolest songs no one heard of on the back, flipping it around and sharing it with everyone. He was definitely way cooler.

Though we were very different, we were brothers. Here are just a few of the many lessons I learned from my brother:

 

Don’t be so quick to judge.

Jack had deep pain. He could irritate you to your limit and then push past that. But, then he would switch to be the kindest person you ever met.

“When we judge, we lose the opportunity to learn from a life different than ours.” -Skip Prichard

 

Don’t waste time.

Life is short. Don’t waste it on what doesn’t matter, on people who don’t care, and on things you will forget.

“A man who dares to waste an hour of time has not discovered the value of life.” -Charles Darwin

How to Market Above the Noise

Above the Noise

 

Does Your Marketing Matter?

What makes some messages stand out above the noise?

 

Marketers everywhere have been busy in the past several years keeping up with mobile, new technology, and the fundamental changes in a social media world. Though the pace is increasing, it is also important to review the basics of marketing to ensure that what you do matters. Linda J. Popky, in her new book, MARKETING ABOVE THE NOISE: Achieve Strategic Advantage with Marketing that Matters goes back to basics and offers an approach that combines timeless principles with today’s technology. Linda is the president of Leverage2Market Associates, a firm that helps transform organizations through powerful marketing performance.

 

“Asking for input and not using it is wasteful and dangerous.” –Linda Popky

 

The Promise of Social Media

How has social media changed the way companies interact with individuals? What are companies doing well? What are they not doing well?

The good news is that social media opens the possibility for powerful real-time communications and conversations between companies and their audiences—including customers, prospects, employees, and the local community. The bad news is that social media also raises expectations amongst those audiences, while creating distraction and noise that often makes it harder to be heard.

The result is many organizations do not use these channels effectively. The key point about a conversation is that it’s two way. It’s not a monologue of marketing or sales messages from a company to customers. And it’s not an opportunity to bombard them with information that doesn’t fit the audience.

 

“Successful organizations analyze external forces.” –Linda Popky

 

More and more companies are using social media to engage with their customers, and they’re learning to listen effectively. However, they also need to bring back what they learn to the right groups in the organization to effect change. Too often this is still lip service.

For example, several months ago, I had a very negative experience with a major national retail chain. I tweeted about this and almost immediately received a response and apology from their Twitter customer care manager. The problem was they assured me I’d be hearing from headquarters soon to resolve the issue. Not only didn’t that happen, but the Twitter customer care manager moved on and left me hanging—a huge missed opportunity on their part, which is indicative of how much room there is for improvement.

 

Timeless Marketing Truths