How To Turn Culture Into A Productive Force

Cultivating A Winning Culture For Your Business

A strong productive culture is a superpower behind every long-lasting success. Culture demands artful management and everyday care, which seem to remain a mystery for many. How do you turn corporate culture into a productive force and secure success?

In CORPORATE SUPERPOWER: Cultivating A Winning Culture For Your Business, author Oleg Konovalov discusses what culture is, its functions and roles, why it is important and how to fix it when it goes wrong. The book offers a step-by-step guide on how to manage this incredible asset. Oleg is a management consultant with rich experience of running businesses in different industries and countries. His book is an exceptionally well-done overview of culture and how to turn it into an asset for any organization.

I spoke with Oleg about the book and his findings.

 

“Culture is a measure of success and a cause of it.” -Oleg Konovalov

 

Why do you think culture is getting so much attention these days?

We are well into the Knowledge Era, a time for new thinking about people, and appreciate that everyone has a stake in building the future. This is an era of a competition of corporate cultures, not processes.

Culture influences people’s actions, vision, minds, and hearts. In fact, an organization’s culture is its soul, and whoever controls the culture controls the soul and so, organization.

No company can move further than its employees’ competencies, where strategic development is bounded by the development of people. A successful implementation of corporate strategy directly depends on the active involvement and constant improvement of everyone.

Organizational culture is the most crucial ingredient of success, giving life to all of its many processes. Strong culture stimulates the enhancement of productivity by homogenizing the best psychological qualities of employees, the sense of unity and belonging, internal cooperation, and employees’ loyalty. Also, sustainable development depends on an organization’s ability to attract and retain the best people.

 

“Culture influences people’s actions, vision, minds, and hearts.” -Oleg Konovalov

 

Why Leaders Must Care for the Culture

How Mirror Moments Can Improve Your Leadership Effectiveness

mirror moment

Lead Your Career

Mike Rognlien is the founder of Multiple Hats Management, a leadership consultancy. Prior to founding his company, Mike spent fifteen years learning while working at Facebook, as a consultant to Microsoft, and at numerous other companies. In fact, he was one of the founding members of the L&D team at Facebook. After reading his new book, This Is Now Your Company, I reached out to him to continue the conversation.

 

“Culture is the sum total of all the things that every person in the organization says or does in the process of getting things done.” -Mike Rognlien

 

Your book about the Facebook culture was released right after Facebook was in the news for its questionable privacy practices. The question many may ask now: Is Facebook really a culture to emulate? Why?

It’s a fair question, but I’d start by saying it’s about much more than any one company’s culture – it’s about the individual’s role in their organization’s culture and how they can really own it. That said, I think that every company makes mistakes, and every company is going to face challenges based on real or perceived issues. Being on the outside of the company now I can say that I was really proud of how Mark and other senior leaders from Facebook handled themselves and continue to handle themselves. They apologized, accepted responsibility for mistakes, directly confronted misunderstandings or incorrect assumptions and have already made some pretty sweeping changes to how the platform operates. I’ve done leadership development work for a long time and think that this is what we want leaders and their companies to do when they mess up.

 

“You use a glass mirror to see your face; you use works of art to see your soul.” -George Bernard Shaw

 

Improve Performance with Mirror Moments

What’s a mirror moment and how can they be used to improve our performance?

One of the things that is consistent in the learning field is the push to reflect – and rightfully so. It’s a powerful development tool that we all have available to us at all times. In a 24/7 news cycle / instant meme-ification culture, I think it’s become even MORE important to do this because we are constantly getting so much outward signal (likes, comments, engagements, etc.) on how others see us that we can forget that it’s really important to know how we see ourselves. In so many programs I’ve developed or led over the years – on hard conversations, on bias, on leadership – much of my time and energy has been getting people to stop looking outside of themselves for approval and validation (or blame when things go wrong) and to instead constantly look inward to understand how what they’re saying and doing is impacting the results they’re generating. We need feedback from other people, absolutely, but we can make that process so much easier if we’re willing to have that first hard or reflective moment with ourselves.

 

How prevalent is Organizational Stockholm Syndrome? What can be done to reverse it?

How to Navigate the Digital Tsunami

Digital Tsunami

The Age of Surge

What do Netflix, Spotify, and Google have in common? They all learn, innovate, and continuously adapt better, faster, and cheaper than traditional companies. Moreover, they use digital technology to innovate, disrupt, and grow in radical and dynamic ways. That’s how they surge ahead of traditional companies.

In THE AGE OF SURGE: A Human Centered Framework for Scaling Company Wide Agility and Navigating the Tsunami of Digital, organizational experts Brad Murphy and Carol Mase show how companies can leapfrog the competition by transforming not only how they develop products and services but also the organization itself around the digital paradigm.

“Leaders need to nurture a new value system that says your value to the organization should no longer be anchored to your job title or role.” -Brad Murphy and Carol Mase

 

How to Use Surge to Your Advantage

What is “Surge” and how do you use it?

SURGE is a framework that provides the tools for navigating complex adaptive challenges in large corporate businesses. The digital marketplace continues to be highly disruptive to the ways that companies engage with customers, innovate, and remain relevant. The traditional approach to navigating disruptive change has been to seek out a prescriptive formula and apply it to the whole company. The journey of transforming to a digital enterprise, however, is not a process upgrade or best practice adoption problem.

In our work with large companies, what we saw as a consistent point of failure is them seeking a paint-by-numbers formula—agile process frameworks being a classic example. Despite making significant financial and organizational investments, they’re still not producing the customer experiences we expect from digital native companies like Amazon, Netflix and Google. We saw a clear need to help leaders recognize that this is a journey, not a reboot. Digital has changed the dynamics of the marketplace forever.

 

“Digital has changed the dynamics of the marketplace forever.” -Brad Murphy and Carol Mase

 

How do traditional companies versus digital native companies differ when they view impending change?

The most profound difference is that digital native companies are designed for change. Traditional companies are not. If you are Amazon or Google, one of the fundamental principles is that the space you are seeking to deliver products and services into is subject to continuous change. Therefore, the organization itself needs to be competent in enabling this change to occur. Companies can no longer accurately predict the future. They must learn to co-create products and services with their customers by evolving rapidly with them.

Contrast that with most traditional companies that have built a legacy based on a physical experience. Banks have branches, car companies have manufacturing plants, retail stores have buildings. Physical things take a long time to plan, build, and establish. As consumer preferences have increasingly shifted to adopting digital platforms, these companies have bolted on the veneer of a digital experience. Their preference is to avoid change. So you have a conflict between consumers who have gone digital and the fundamental structure of the business, which was built for a physical world.

 

“The ability to role shift is essential to a successful business in a digital world.” -Brad Murphy and Carol Mase

 

Thrive in the Midst of Uncertainty

Is Your Company Ready for the Next Cyber Threat?

digital threat

Are You Prepared?

Security incidents are up 66% year-over-year since 2009. Despite this alarming statistic, 80% of CEOs report that they are confident in their company’s cybersecurity.

Cybercrime is on the rise.

Are you prepared? 

Cybersecurity expert Ray A. Rothrock shares the tactics used by hackers and then arms management with the tools to prevent these hacks in his new book Digital Resilience: Is Your Company Ready for the Next Cyber Threat?

 

76 percent of respondents to Cyberthreat Defense Report indicated that they were successfully compromised by a cyberattack.

 

Why Leaders Must Pay Attention

Ray, your book is compelling. It starts by scaring us beyond belief. For those who haven’t read your book yet, would you go ahead and scare our readers…

By the end of 2016, one category of cyberattack on business —ransomware infection– topped 4,000 instances per day. One publication, CSO, recently posted an estimate that cybercrime damage will hit $6 trillion by 2021 and, by 2022, the human attack surface, the potential victim pool, for cybercrime will reach 6 billion, which is 75 percent of the projected 2020 world population of 8 billion.

So, if you want to be scared, chew on the incontrovertible fact that you and your business are being attacked today, and you will be attacked tomorrow and the day after and the day after that. Obviously, you need excellent cybersecurity—firewalls, antivirus software, antimalware software, automatic downloading and installation of the latest security patches for all your software, and a workforce educated in basic digital hygiene. Yet the hard truth is that even the best cybersecurity will be penetrated. Some of those daily attacks will pierce your perimeter defenses.

Mediocre security will stop some attacks. Good security will stop more attacks. The best security will stop even more. But, whether mediocre or exceptional, all security will ultimately fail. You will be breached, and, if you depend on security alone, the effects of the next breach—the next inevitable breach—may be annoying or may put your business at great risk. This is why you need both excellent digital security and excellent digital resilience.  In short, you need to be prepared because you will be attacked.  Resilience starts with preparation.

 

“Resilience starts with preparation.” -Ray Rothrock

 

Shore Up Your Resilience

Think Like a Navy SEAL to Achieve Greatness

navy seal

Think Like a Navy SEAL

This is not your typical career: after graduation, start as a CPA with a prestigious accounting firm, then go back to school at night for an MBA at NYU Stern School of Business, and leave it all behind to become a Navy SEAL. After full-time active duty, show your entrepreneurial side by co-founding Coronado Brewing Company, NavySEALS.com, and then other businesses like SEALFIT and Unbeatable Mind.

That’s the unconventional career of Mark Divine.

I love to learn from people with varied experiences, and Mark is in a rare category. Of all the people I’ve met, no one has quite this type of resume.

His book, The Way of the SEAL, caught my attention a few years ago, and he is now re-releasing it in a second edition.

Truth be told, I’d much rather read his book than go through his brutal training program!

I recently caught up with him to talk about his work and his new book.

 

You were already a successful consultant when you decided to join the Navy and become the best as a SEAL. What drove you to make this decision? 

Shortly after starting my job as a CPA and consultant with PriceaterhouseCoopers (I was with Coopers at the time), I began a practice of Zen meditation with a martial arts grandmaster. Though I was a competitive athlete growing up and in college, meditation was new to me, and at 21 years old it had a powerful neuroplastic effect on my mind’s development. What I experienced as a result of extended practice over several years was increasing clarity and ability to see how the choices I had made subconsciously had driven me into this career that I did not feel inspired by. So I began to challenge all of my assumptions and see them as biased. Then I pondered different questions, such as what is my true purpose or calling in life? I found that what I was called to do was serve as a warrior and leader… and the SEALs became my new focus. This experience taught me the powerful truth that we must all align with our calling, or what Buddha called “dharma,” to find true fulfillment in life.

 

Think Like an Elite Warrior

The subtitle of your book is “Think like an Elite Warrior to Lead and Succeed.” A powerful statement. How is our thinking directly tied to leadership?

We are all leaders and followers… leading our family, our corporate tribe or ourselves. Whether we do it well is another issue. To think like an elite warrior means to train your body-mind to be able to excel in an environment that is volatile, uncertain, complex and ambiguous. All Special Operators become masters in “VUCA” environments, and the business world is becoming a lot like the battlefield of the Spec Ops warrior (albeit less risky). If the corporate and entrepreneurial leader can learn to find clarity amidst the uncertainty and take powerful action in spite of ambiguity, then they will lead and succeed at an elite level.

 

Leadership Tip: Find clarity amidst uncertainty. Take action in spite of ambiguity.

 

Lead from the Front