How to Become a Person of Genuine Influence

genuine influence

Lessons from The Go-Giver Influencer

Part of my daily gratitude practice reminds me of the wonderful people in my life, who encourage and influence me to greater heights each year. One of the most extraordinarily positive and influential people is my friend Bob Burg.

Long before my book, The Book of Mistakes, was published this year, Bob not only read it and endorsed it, but was the very first to interview me about it for his popular Go-Giver podcast. After the recording of that podcast was turned off, Bob was still giving me praise for the book and a double-dose of encouragement. That’s the way he is.

In my life, he’s a person of genuine influence.

You may know him from one of his many books. If you’re super-fortunate, you may have seen him speak live. And, if you don’t know him, well, today is a great day for you!

When Bob sent me the early draft of The Go-Giver Influencer: A Little Story About A Most Persuasive Idea, a new installment in the Go-Giver series, I read it that evening. It tells a powerful story and left me with several pages of notes to ponder. And I was honored that he asked me for an endorsement.

Since that book is out this week, I reached out to Bob with some questions about his new book and his perspective on the topic of influence.

 

“The single greatest people skill is a highly developed and authentic interest in the other person.” -Bob Burg

 

Be a Person of Genuine Influence

In Bob Burg terms, what does it mean to be a person of genuine influence?

Skip, influence itself – on a very basic level – can be defined simply as the ability to move a person(s) to a desired action, usually within the context of a specific goal. That’s its definition but not its essence. The essence of influence is “pull.” This as opposed to “push” (i.e., how far can you push a rope?). People with genuine influence don’t have a lot of push with people but rather a lot of pull. That’s because influence is really an attraction.

Great influencers, genuine influencers, attract people first to themselves and only then to their ideas. And they do this through discovering what that other person wants, needs, desires, and values. And they ask themselves questions to ensure that that is their focus.

They don’t do this as a form of manipulation, in order to self-centeredly get people to do their will, but rather as a way to build and serve everyone in the process.

Genuine influence itself is really then the ability to attain the results you want when working with or dealing with others but in such a way that everyone comes away from the situation far better off than they were before—and just as importantly, that all parties feel good about the results, about each other, and about themselves.

 

 

“Your influence is determined by how abundantly you place other people’s interests first.” -Bob Burg & John David Mann

 

The story is one that starts with adversarial negotiations between two characters. Was this negotiation based on a real one?

While not based on one specific event, it was indeed based on the many, many similar scenarios that occur every day. The interesting thing in this case is that both characters had exactly what the other wanted and needed. So, it should have been a marriage made in heaven, right? Yet, it was anything but that. Instead, each conversation resulted in their being even further apart. And…neither one understood what the other person was thinking, never mind what would most likely result in their being agreeable to a solution. This leads into your next question.

 

“Retrain yourself to respond to conflict and disagreement by unruffling your feelings. Make calm your default setting.” -Bob Burg & John David Mann

 

Understand Their Being

3 Keys to Negotiating Success

3 Keys to Negotiating Success

 

Do people take advantage of you?

Do you let your emotions get in the way of your negotiations?

Do you want to be a better negotiator?

 

Corey Kupfer has negotiated successful deals for over 30 years as an entrepreneur and lawyer, and is committed to inspiring authenticity in business. Kupfer runs his own firm, Kupfer & Associates, PLLC, and founded a speaking, training and consulting company called Authentic Enterprises, LLC. He’s the author of Authentic Negotiating: Clarity, Detachment & Equilibrium – The Three Keys to True Negotiating Success & How to Achieve Them.

I recently spoke with him about the three keys to authentic negotiations.

 

“You do not get what you want. You get what you negotiate.” -Harvey Mackey

 

Authentic Negotiations

Your book title starts with the word authentic. That’s not usually a descriptor of negotiating styles. I’d love to know more about your approach and this uniqueness.

My teachings, based on over 30 years of day-in and day-out professional business negotiating, are mainly focused on the personal and deep internal work you need to do to become a great negotiator: Clarity, Detachment and Equilibrium (or CDE).  A lot of negotiating training is on the level of techniques, tactics and counter-tactics.  Some of those are very manipulative, lack integrity, and are ultimately ineffective – so they should never be used.  Some are okay, but they are not at the core of true negotiating success.  At best, they are good to know as additional tools beyond the deeper and more important work of authentic negotiating.  Without Clarity, Detachment and Equilibrium, tactics and counter-tactics will be of marginal impact at best.

Authentic negotiators get total clarity on what will work and won’t work for them on every significant term and what their true bottom line is – from a place of clarity, not ego. They then stay detached from the outcome. They have no hesitation to walk away from a negotiation – not from a place of anger or ego but, instead, from a place of clarity with no upset, judgement or hard feelings.  Finally, they maintain their equilibrium throughout the negotiating process and don’t let their emotions throw them off so that they are able to stay present to and maintain their clarity and detachment.  Although, of course, leverage matters, in over 30 years of professional negotiating, I found that the most impactful common controllable elements are those three things – not the negotiating tactics and counter-tactics that many of us have been taught.

I’ve actually created a quiz where people can learn if they are an authentic negotiator, which can be found at CoreyKupfer.com.

 

“Authentic negotiators determine their true bottom line from a place of clarity, not ego.” –Corey Kupfer

 

The Top 6 Reasons for Negotiation Fails

What are some of the most common errors people make negotiating?

The top six reasons negotiations fail are:

  1. Lack of preparation – external preparation and, the often overlooked, internal preparation which requires doing the deep inner work to get clear on your objectives and determine your true bottom line on every material deal point.
  2. Ego – including avoiding the pitfalls of pride, wanting to be liked, wanting to win and talking too much.
  3. Fear – including fear of losing, failure, success, the unknown and looking bad or letting someone down.
  4. Rigidity – including pre-conceived notions and the danger of inflexibility.
  5. Getting emotional/losing objectivity – which can kill a deal because you fall in love with a bad deal or it can push you in the wrong direction.
  6. Lack of integrity – with others and, less talked about but as important, with yourself.

Here are some additional specific reasons that fall under the various larger categories above:

  • Talking too much which is most often triggered by either ego or fear.
  • Not listening.
  • Thinking of negotiation as a game.
  • Being focused on winning instead of achieving objectives.
  • Letting emotions get in the way of your clarity, detachment or equilibrium.
  • Not getting connected to a powerful context.
  • Not knowing your purpose for the negotiation.
  • Not determining the measurable results you want to achieve.
  • Not holding high expectations.
  • Having unreasonable expectations.
  • Not understanding the natural negotiating rhythm and moving either too fast or slow.
  • Not being aware and prepared for cultural differences.

 

“Diplomacy is the art of letting someone else have your way.” – Sir David Frost

 

Do skilled negotiators often exploit these errors? If they know the issue is “getting emotional/losing objectivity” do they deliberately work to have one side off balance in this way?

Absolutely!  Manipulative negotiators are going to look to take advantage of every weakness they see in you and use it to their advantage.  They will leverage that emotional imbalance the most they can even though it would be shortsighted to do so, especially in one of the many negotiations that results in an ongoing relationship.  Authentic negotiators will use these errors to their benefit as well, though.  There is a way to do that which is authentic and not manipulative.  It is the difference between paying attention to the information and leveraging opportunities that emotion reveals to help attain your objectives vs. actively manipulating people’s emotions.  For example, if somebody is the type of person who emotionally needs to feel like they have won a negotiation, I will design my negotiating strategy with that in mind.  As long as I achieve my objectives, I am happy to have them feel like they have won.  The difference in the authentic approach is that my focus is achieving my objectives, not using their need to win to take advantage of them and manipulate that need to get as much as I can at the expense of the ongoing relationship or getting a reputation as a negotiator who takes advantage of others.

 

“Manipulative negotiators leverage emotional imbalance.” –Corey Kupfer

 

Use Context – Purpose – Results

How Are Negotiation and Leadership Related?

This is a guest post by Steve Brown. Steve’s writing on various sites focuses on business related topics. Also he writes for the site The Gap Partnership. Apart from his writing, he loves to swim and hike whenever he gets time.

There’s a lot more to being a good leader than just being smart. People who have studied great leaders have identified certain traits that are common to these people, whether they are in business, politics, or any other field.  Some of these same leadership traits can also be useful in a negotiation.  Here are some of the ways in which wise leadership and wise negotiation converge.

 

A sense of fairness

A strong leader always treats people fairly, including employees, customers, and everyone else. If employees feel that they are being treated unfairly, it can create resentment and undermine the leadership. Ensuring that everyone is treated honestly and fairly engenders a greater sense of respect and loyalty; thus, this is an important trait of wise leaders.

This same sense of fairness is beneficial in negotiations as well. It can help you to establish trust during the process so that you can work with the other person to achieve an outcome that is fair to all parties.

 

Look for mutual benefit

Great leaders look for solutions that can satisfy everyone’s interests not just their own. By ensuring that the needs of customers, employees, shareholders, and others are considered, it creates an environment where everyone can be pleased with the decisions and the results.  In a negotiation, looking for this mutual benefit can change the dynamic from an adversarial one to a situation where the parties are looking for shared solutions that benefit both of them.  This is how you can achieve a win-win result that both parties are happy with.

 

Emotional detachment

Sometimes making a good decision means detaching the emotions so that you can weigh your options dispassionately and logically.  Good leaders know how to do this so that they can make wise decisions.  In negotiation, you also need to avoid becoming overly attached to a particular plan or outcome.  Instead, keep an open mind and be willing to consider suggestions and alternatives.  Bringing too many emotions into the process can cloud the issues and lead to poor decisions.

 

“Great leaders effectively communicate their higher purpose.” -Steve Brown

 

Have a higher purpose