10 Challenges that Defined the Company Disrupting the World

Disrupt the World

Chances are you’ve been on it today. More than 1 billion users visit it daily. Most of us start our day and check our personalized news feed, see who is celebrating a birthday, and keep up with our friends and family on the platform. It’s worth over $400 billion and is in the rare air of companies like Google and Apple.

Of course, I’m talking about Facebook (join me here). It’s not only changed the way we consume information, but also how we interact with the world.

In Becoming Facebook: The 10 Challenges that Defined the Company That’s Disrupting the World, Mike Hoefflinger takes us from the start of 2009 and its 150 million users to its explosive growth over the next several years.

Mike Hoefflinger is a 25-year veteran of Silicon Valley. After working directly for Andy Grove at Intel and as general manager of the Intel Inside program, Mike moved to Facebook to serve as Head of Global Business Marketing. During his nearly seven years there, the teams he built helped dramatically grow Facebook’s advertising business. He is now an executive-in-residence at XSeed Capital.

I recently spoke with him about all things Facebook.

 

FACT: Facebook generates more traffic to YouTube than any other source including Google.

 

Behind Facebook’s Unprecedented Rise

What are some of the factors behind Facebook’s unprecedented rise to its worldwide phenomenon status?

Any story of Facebook’s rise starts with Mark Zuckerberg. While it would be difficult to acquire his vision and intuition, we can learn from how he goes about moving Facebook forward. With Facebook’s mission to make the world more open and connected in place since its earliest days, Zuckerberg has always preferred doing to talking. Whether it is building and launching thefacebook.com, staying calm during stormy product launches or competitive episodes, making big decisions to grow the business, self-disrupting the company via large acquisitions to protect itself, or betting on futures others dismiss or don’t see (such as VR/AR and connecting the next billion Internet users), dogma and fear never swamp the doing.

 

Fact: Facebook tops 1.25 billion users per day.

 

Would you share some statistics on Facebook’s current reach? How often we access it? How it compares to other media?

It’s difficult to over-state how large Facebook has become. Not only does it serve more than 1.94 billion people a month—about two-thirds of all Internet users in the world—it serves two-thirds of those every day, on average once every waking hour. No wonder it is the single most popular mobile app ever. And while that would be impressive, the company is also home to three of the next five most popular global communications tools: WhatsApp at more than 1.2 billion users a month, Messenger at more than 1.2 billion, and Instagram with more than 700 million. With consumers on the way to making mobile the most important medium ever—it is forecast to eclipse the amount of time we spend per person on television in 2020—Facebook is its pre-eminent force.

 

CEOs Who Transform How We Live

What can we learn from great CEOs like Mark Zuckerberg?

Zuckerberg has become a member of a very small group of CEOs in the last five decades who run consumer technology companies that invent the future for us, create the things we cannot live without, and touch hundreds of millions, and sometimes billions, of lives: Intel’s Andy Grove, Apple’s Steve Jobs, Amazon’s Jeff Bezos, Netflix’s Reed Hastings, Alphabet’s Larry Page and Tesla’s Elon Musk. After observing them the last 25 years in Silicon Valley, I’ve detected three things these product-centric founding CEOs have in common:

(1) They pursue an achievable-unachievable mission—something so big it cannot be completed, but one that offers moments of success along the path to bring confidence and momentum to employees, customers and observers.

(2) They are able to see—and willing to pursue—things that are very clever, but appear foolish in most minds initially. This way they avoid the food-fight of ideas everyone else thinks are clever, a road to nowhere of ideas that not only appear foolish but actually are. They usually know something—especially about technology and customers—that no-one else does.

(3) They are running 21st Century Medici Academies that attract the best talent. 500 years before Silicon Valley, the Medici family of Renaissance Florence built facilities, bestowed patronage and hosted discussion forums for the brightest minds of the period, including Michelangelo, DaVinci and Botticelli. The vision, scale and success of these modern-day CEOs make their teams highly attractive for today’s builders with the biggest dreams.

 

The Speed Factor

9 Leadership Lessons and Quotes from Star Wars

 

Leadership Lessons from Star Wars

Forty years ago, on Wednesday, May 25th, 1977:

The Brady Bunch Hour ended.

Jimmy Carter was President of the United States.

And George Lucas released Star Wars.

Star Wars debuted on only 32 screens in the United States, but it would launch careers, become a multi-billion dollar franchise, and change the movie business.

There are many leadership lessons in Star Wars:

  1. There’s strength in diversity. Look different, think different = strength.
  2. The power of simplicity. Discard what’s unneeded.
  3. A team is stronger when individuals are in balance and strong.
  4. Surround yourself with the best people.
  5. Go for your dreams!
  6. Leadership is about duplicating the positive power within.
  7. Look beyond initial appearances.
  8. Focus.
  9. Mastering self is the beginning of the leadership journey.

 

I could go on and on.

Every one of the movies is filled with great quotes full of these life lessons. Here are a few of my favorites.

 

Quotes from Star Wars Films:

 

“The force will be with you always.” –Obi-Wan Kenobi

 

“Never tell me the odds!” –Han Solo

 

“Do or do not. There is no try.” -Yoda

 

“Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.” -Yoda

 

“Who’s the more foolish: the fool or the fool who follows him?” –Obi-Wan Kenobi

 

“Size matters not. Look at me. Judge me by my size, do you?” -Yoda

 

“The force, it’s calling to you. Just let it in.” –Maz Kanata

 

“You know what I always say: speak softly and drive a big tank.” –Hondo Ohnaka

 

“If no mistake you have made, yet losing you are…a different game you should play.” -Yoda

 

“In my experience, there’s no such thing as luck.” –Obi-Wan Kenobi

7 Leadership Lessons from the Political Arguing

Finding the Positive or Are You Sick of It, too?

I’m not sure about you, but it’s hard for me to take much more of the political fights happening throughout my social media world. It’s obvious that we are in unchartered territory here in the United States because I’ve never seen anything quite like it.

 

“A person’s a person, no matter how small.” Dr. Seuss

 

Even a simple comment by one person can erupt into a full-blown fight. Naturally, logic is often missing from these so-called conversations.

I’ve seen many people un-friending and un-following people who don’t wholeheartedly agree with their “right” position.

On the other hand, I’ve seen true leaders emerging in the midst of it all. What do leaders do when an unexpected blast of political winds threatens to overwhelm?

 

“Listen with the intent to understand, not the intent to reply.” –Stephen Covey

 

Leaders Emerge

I’ve seen leaders ask more questions to understand and clarify. Instead of proving someone wrong and the rightness of a position, I watched someone modify language and communication. Or, try this: Start with the positive before you believe the worst about someone. And especially gratifying was when two people agreed to actually talk. Yes, talk—you know, when you are actually sitting down, face-to-face and having a real conversation instead of a social media onslaught. What an idea! Finally, I was particularly pleased when someone took my counsel. My advice was to see if you could argue the other side passionately and factually. That required research and time, but I was told it was an incredibly enlightening process. He didn’t change his mind, but he did reach a common understanding with his friend.

 

“Leaders start with the positive, always believing the best first.” -Skip Prichard

 

I’m taking these simple lessons beyond these arguments to use in my everyday life:

  1. Ask more questions
  2. Clarify positions
  3. Assume positive intent
  4. Reduce emotions by hearing the stories behind the raw emotion
  5. Modify language from extreme positioning
  6. Increase face-to-face conversations
  7. Learn to articulate the other side with passion and facts

 

I can’t say that I’m not frustrated with it all. I still cringe when I see someone post a question as bait ready to hook someone into an argument. At least now I’m hoping for a more positive resolution.

“Respect for ourselves guides our morals, respect for others guides our manners.” -Laurence Sterne

 

The constant negative political talk had me pen a little poem about it all.

Here it is:

3 Leadership Lessons from Santa Claus

Leadership Lessons from Saint Nick

All year long he’s preparing for a single night.

Of course, he doesn’t do it alone. His faithful wife is by his side, a full partner in making Christmas a success. And the industrious elves are at work, focused, skilled, determined to meet the imposing deadlines. Oh yes, we can’t forget the reindeer, a critical part of his delivery team.

Christmas Eve is show time. There’s no room for excuses. It’s not possible to delay. Time waits for no man, not even Santa.

Santa’s leadership is fully on display on Christmas Eve.

1. Let go of the baggage weighing you down.

By the end of the night, everything is gone. He doesn’t hold on to anything. Every single bag is delivered, leaving him with an empty sleigh. Because of this, the year ahead offers unlimited opportunity, a fresh slate, a new outlook.

Are you holding on to baggage better left to the past?

 

Lesson from Santa: Let go of baggage weighing you down.

 

Lesson from Santa: Giving to others frees you up for new opportunities.

 

2. Remember the good and forget the bad.

Santa has kept a record. Sure, we know he supposedly sees the good and the bad, but no kid ever reports getting a bag of coal Christmas morning. I think he has an excellent memory for the good things, the kindnesses he sees, and he forgets a lot of the bad stuff. Santa focuses on the positive and uplifting.

Are you willing to overlook faults, forgive wrongs, and remember the best of people?

 

Lesson from Santa: Forget wrongs. Celebrate kindness.

 

Lesson from Santa: Focus on the positive.

 

9 Leadership Lessons from Dad

This post is in honor of Father’s Day. Father’s Day is this Sunday, June 19th.

Wisdom from Dad

How old I was, I don’t know. Probably around four or five years old, give or take, though my father will likely correct the number with his own memory of the same event. It was a typical hot summer day, and my family was enjoying a day at the beach. We were in Ocean City, New Jersey, to be specific. At that time, the beach seemed to stretch on forever, which I now realize was a function of my age more than the actual distance of the sand. We brought food to the beach, which was typical because there was no way my father would pay Boardwalk prices for anything.

As usual, I was in the water. Somehow I lost track of my brother, Jack, who was with me. When I pulled myself out, exhausted, I scanned the crowd, looking for someone I recognized. I started walking, dodging people, umbrellas, walking around towels, sunbathers, and family tents. After what seemed like a few hours, which likely meant twenty minutes, I realized I was completely, utterly lost.

No matter where I looked, I didn’t see a single person I recognized. I was just short of panic. It’s a feeling I can recall to this day. I had never been lost before, uncertain about what to do or where to go.

Then, I spotted my dad. Where I was stressed, he was as calm as could be. My heart rate may have been spiking, but not his. He was scanning the area, his eyes making a mechanical sweep of everything. As soon as I saw him, I felt a flood of relief as if one of the waves washed all of the worry away in an instant.

This is one of the first memories I have of my father, and one that’s fitting to remember on Father’s Day. A few years ago, I wrote about 9 Leadership Lessons from Mom. It was so popular that I was interviewed numerous times about my childhood. Today I want to turn that spotlight onto my dad and share some of that fatherly wisdom. Because that day on the beach, I had a realization: when I was lost, I wasn’t really on my own. Dad was looking for me. And he wouldn’t give up until he found me. Still to this day, when I hear a sermon about God leaving the flock of sheep to look for a single lost lamb (Matthew 18:12), I think of my own dad doing that very thing.

 

1. Leaders never stop learning.

My dad loves to learn. His degrees range from electrical engineering to operations research (and many others). He went to seminary and then got an MBA. Even now, he is finishing a doctorate in business. My siblings know that our family was able to “Google” something long before the search engine was even formed. We simply found Dad, inputted the question, and out would come the answer. When the internet first started, I would often find he was faster. And, when we took a family trip, we would have to stop and read every plaque and see more historical sites than anyone else I knew.

Leaders have an insatiable curiosity. The more you learn to ask questions, the more you will learn information that may change the future.

 

“Leaders have insatiable curiosity.” -Skip Prichard

 

2. Leaders serve others first.

When my wife and I were first married, we moved quite a bit. Guess who helped us move? Painted? Took down or put up wallpaper? How about fixing the leaky sinks? Inspecting the house? You’d think he was a contractor until I add that he did our taxes, analyzed the best mortgages, and told us about the history of the area.

Leaders serve others first. Leaders give freely of their time and talents.

 

“Leaders give freely of their time and talents.” -Skip Prichard

 

3. Leaders are thrifty.

That’s another way of saying my dad is uh…cheap. And you’d have to be with only a government salary to raise six kids and numerous others we would take into the family home. The lesson, though, is to look for the value in everything. Don’t overpay. Realize that we need to be good stewards of what we have. Don’t waste anything.

Leaders don’t wish for the impossible; they create results with what they have.

 

“Leaders create results with what they have, not what they wish they had.” -Skip Prichard

 

4. Leaders are not defined by a position.

Yes, he had an important job. He dutifully gave his time and talent to his employer. However, my father didn’t lead at work and then fail at home. He spent time with us. He was loyal to his family, and in particular, to my mom. None of us ever questioned his devotion. And that taught me a powerful lesson about leadership: it isn’t defined by a job.

Leadership is defined by character, not position.

Mom and Dad

“Leadership is defined by character, not position.” -Skip Prichard

 

5. Leaders appreciate the uniqueness of each individual.

My childhood home was a bit unusual. Somehow people found their way to our home when they were in trouble. If you were abused, our home was a place of refuge. We had our share of rather strange people stopping over. I never recall my father judging any of them. They were in need, and so they were welcome. And that was it.

Leaders don’t judge. Leaders appreciate each individual for who they are.

 

“Leaders appreciate each individual for who they are.” -Skip Prichard

 

6. Leaders continually raise the bar.

If I came home with a 93% on a paper, I don’t recall a celebration. Instead, I was asked what I got wrong, why, and did I understand what I did wrong. The focus wasn’t on the criticism, but on learning and on striving to be better. My parents required each of us to learn a musical instrument, too, simply because of the benefits we would accrue by doing that.

Leaders raise the bar. Leaders push those around them to reach for more.

 

“Leaders push those around them to reach for more.” -Skip Prichard

 

Boost your self-confidence. Raise your game. Change your future! Sign up for FREE and also receive a FREE e-book.

Already on my list? Enter your email above and you'll get instructions on how to access the webinar.

 

7. Leaders don’t give up.