Lessons from SEAL, the Toughest Man on the Planet

Break the Norm for Wild Success

 

Ever feel like you want to take your physical fitness plan up a notch?

Maybe give it your all for 51 Days with former Mr. Universe Rich Gaspari?

Or maybe hire a Navy SEAL to move in with your family for 31 days?

 

“Every day do something that makes you uncomfortable.” -SEAL

 

Jesse Itzler doesn’t do conventional. He doesn’t follow the social norms most of us do. He is a bold, risk taking entrepreneur who seemingly tries anything. He once pretended to be a major hip-hop artist to get a meeting with a studio executive and ended up with a recording deal.

But hire one of the toughest men on the planet to get you into the best shape of your life? Jesse did just that. I recently asked the wildly successful and completely unorthodox Jesse Itzler to share some of his experiences. His new book Living with a Seal: 31 Days Training with the Toughest Man on the Planet, is a hilarious account of his physical fitness journey. (Warning: the book contains language that may be offensive to some readers.)

 

“It doesn’t have to be fun It has to be effective.” -SEAL

 

Get Your Foot in the Door and Figure it Out Later

 

Living With a SealI’m not quite sure how to describe you, but you’ve had crazy success from music to business. You cofounded Marquis Jet, invested in ZICO, and your wife invented SPANX. That seems like you would be someone who would make wise decisions. And then I read this hilarious book and wonder about that assumption. For those who want to emulate your success, how do you describe your decision-making process?

We are totally on the same page because I really don’t know how to describe myself either. I have always lived my life out of the box, and it has brought me great rewards. For the most part, my decision making has been based on my gut mixed with a philosophy of let me get my foot in the door first . . . and then figure the rest out later.

 

“If you want to be pushed to your limits, you have to train to your limits.” -SEAL

 

Jesse, you see a crazy in-shape SEAL and decide he should move in with you and your family. You don’t know him; you didn’t do a background check; you agree to do whatever he says. ARE YOU INSANE? Why did you do this?

I met SEAL at a 24 hour ultra marathon. I ran the race as part of a relay team, and SEAL ran the entire 24 hour race . . . alone. He was his own team. He had a determination and focus that I had never witnessed before in my life. I decided on the spot that I could learn a lot from that man.

 

“The only easy day was yesterday.” -SEAL

 

Say No to Non-Essentials

What was most surprising about those 31 days?

51 Days : No Excuses

 

A few weeks ago, I had the opportunity to attend the Arnold Sports Festival here in Columbus, OH.  Previously named the Arnold Classic, the event is home to one of bodybuilding’s biggest competitions.

I had the privilege of talking with the very first Arnold Classic winner, Rich Gaspari.  Rich has won numerous bodybuilding awards including the Classic, Mr. America, Mr. Universe, and three time runner up Mr. Olympia.  He is also the CEO of a multi-million dollar supplement company, Gaspari Nutriton.

 

“Make sure your words are planting seeds of success and greatness in your life.” Rich Gaspari

 

No Excuses

9781939447135Rich recently wrote a book, 51 Days: No Excuses.  As you may expect, it is complete with a diet and exercise program designed to transform your body.  But it is much more than a book about the physical body.  It is full of stories about overcoming obstacles and staying motivated.

Rich’s personal story is compelling as he overcame numerous obstacles to win competitions and then overcame different obstacles to form a success business.

‘He that is good for making excuses is seldom good for anything else.’ –Ben Franklin

Turning Obstacles into Opportunities

His story is for you if:

  • You have ever been told, “You can’t do that.”
  • You are looking to change yourself in 51 days.
  • You have experienced rock bottom.
  • You have felt disgust, anger or frustration.
  • You have a dream and need a shot in the arm.

RichGaspari&Skip1

 

‘No one ever excused his way to success.’ Dave Del Dotto

 

Success Begins on the Inside

One of my favorite quotes from his book:

“I still believe one of the most important choices is how we treat others. What good does it do you to build a huge muscular, impressive body if you are small and underdeveloped on the inside?  I’ve always felt that success begins on the inside and reaching our true potential gets blocked when we are small-spirited.” –Rich Gaspari

 

‘Don’t make excuses and don’t talk about it. Do it.’ -Melvyn Douglas

 

“Do not make excuses whether it’s your fault or not.” -General Patton

 

“Difficulty is the excuse history never accepts.” Edward R. Murrow

 

“I attribute my success to this: I never gave nor took any excuse.” -Florence Nightingale

 

“Excuses are the nails used to build a house of failure.” Don Wilder

 

“An excuse is permission for failure to continue.” -Dan Rockwell