Break the Norm for Wild Success
Ever feel like you want to take your physical fitness plan up a notch?
Maybe give it your all for 51 Days with former Mr. Universe Rich Gaspari?
Or maybe hire a Navy SEAL to move in with your family for 31 days?
Jesse Itzler doesn’t do conventional. He doesn’t follow the social norms most of us do. He is a bold, risk taking entrepreneur who seemingly tries anything. He once pretended to be a major hip-hop artist to get a meeting with a studio executive and ended up with a recording deal.
But hire one of the toughest men on the planet to get you into the best shape of your life? Jesse did just that. I recently asked the wildly successful and completely unorthodox Jesse Itzler to share some of his experiences. His new book Living with a Seal: 31 Days Training with the Toughest Man on the Planet, is a hilarious account of his physical fitness journey. (Warning: the book contains language that may be offensive to some readers.)
Get Your Foot in the Door and Figure it Out Later
I’m not quite sure how to describe you, but you’ve had crazy success from music to business. You cofounded Marquis Jet, invested in ZICO, and your wife invented SPANX. That seems like you would be someone who would make wise decisions. And then I read this hilarious book and wonder about that assumption. For those who want to emulate your success, how do you describe your decision-making process?
We are totally on the same page because I really don’t know how to describe myself either. I have always lived my life out of the box, and it has brought me great rewards. For the most part, my decision making has been based on my gut mixed with a philosophy of let me get my foot in the door first . . . and then figure the rest out later.
“If you want to be pushed to your limits, you have to train to your limits.” -SEAL
Jesse, you see a crazy in-shape SEAL and decide he should move in with you and your family. You don’t know him; you didn’t do a background check; you agree to do whatever he says. ARE YOU INSANE? Why did you do this?
I met SEAL at a 24 hour ultra marathon. I ran the race as part of a relay team, and SEAL ran the entire 24 hour race . . . alone. He was his own team. He had a determination and focus that I had never witnessed before in my life. I decided on the spot that I could learn a lot from that man.
Say No to Non-Essentials
What was most surprising about those 31 days?