One of the most common problems facing organizations, teams, and leaders today is a lack of clarity. Clarity is a critical component of success. We all want it, even crave it, but it often seems elusive.
Brad Deutser argues that clarity can be created and help drive people, profit, and performance when it’s found. Brad is founder and CEO of management consulting firm Deutser, and he has worked with a variety of businesses from numerous industries. I found his new book, Leading Clarity: The Breakthrough Strategy to Unleash People, Profit, and Performance, an exceptional read.
We then talked about leadership and clarity:
The Clarity Conundrum
What is the clarity conundrum?
The constant state of change and ever-present chaos in the world today is unprecedented. We are constantly navigating not one world, but multiple worlds simultaneously with the political, societal, social and technological changes that are happening at a more rapid pace than at any time in history. Leaders are forced to make daily decisions in a high-stakes environment that is often entangled with competing needs and priorities where there is not one obvious answer. These decisions have the potential to define their company and determine their ultimate success. We identify these decisions, inflection points or daily puzzles as clarity conundrums. They take many different forms in companies and in the lives of the leader. Clarity conundrums include the need for a new vision/direction, repositioning, a growth imperative, and they often result from a merger, a new leader, an acquisition, a safety issue, crisis, or hitting a plateau or reaching critical juncture point in the organization. What they all have in common is that they require clarity, as a process, to successfully navigate the necessary transition to the desired future state.
“Clarity isn’t an arrival point, a vista, or a destination.” -Brad Deutser
Think Inside the Box
Why do you advocate thinking inside the box? I love it, and it’s counterintuitive from all the advice commonly shared.
For much of my early career, I was prized as an out of the box thinker. Clients could rely on me to produce ideas and solutions that were fundamentally different and way outside the mainstream. I was wildly creative – but that creativity did not always align with the desired results. About two decades ago, I began to rethink the box paradigm, and using client results and research began to validate that “inside the box” is actually where real creativity, innovation and performance are birthed. Interestingly, in our early research, we challenged people to define their box. Most people simply accepted the metaphor without assigning definition to it. When we uncovered the parameters of the box and put clear definition to each side, including the top and bottom, we were able to fundamentally change the trajectory of business for our clients and the connectivity of the workforce to the organization and its leadership. Inside the box thinking allows leaders to have a clearly defined organization and direction, and employees to have something that they can understand and belong to. It is a game changer.