How to Survive Against Fierce Competition


Dealing With Competition

The Reum brothers, Courtney and Carter, are known for their roles on the television show Hatched. They are also behind many household brand names including big names such as Lyft, Pinterest, Warby Parker, and Shake Snack. Their new book, Shortcut Your Startup: Speed Up Success with Unconventional Advice from the Trenches is full of advice and shortcuts for those who want to take a start-up organization and scale it quickly.


In the Introduction of your book, you talk about both how it’s cheaper and easier than ever to start a business but also that the competition is more fierce than ever, too. What are the implications of these market forces?

The effects are twofold. On one hand, an abundance of resources has recently come into existence that—in a vacuum—would make life infinitely easier for any entrepreneur. Obvious examples are Kickstarter, social media marketing, Amazon’s e-commerce platform, data analytics—the list goes on. Obviously, these facilitate the arduous and historically expensive process of starting a business. Just look at the following graph showing the decrease in time needed to scale a brand.

Copyright Reum Brothers, Used by Permission.

The problem with these resources, however, is that everybody has access to them. Since these goods and services simplify business building, more and more people enter the landscape and competition increases. While the increased number of competitors certainly is an implication, a more important one is that it becomes significantly more difficult for the best business to separate itself from the crowd.


Use a Microscope and a Telescope

Another juxtaposition of ideas is from the old saying that you need to have a microscope on one eye and a telescope on another. You also use the speedboat versus sailboat analogy. Talk about this and how aspiring entrepreneurs need to understand the differences and their role.

100+ Quotes from Olympians for the Competitor in You

Quotes from Olympians

There are so many lessons to be learned from the Olympics: the dedication to goals, the perseverance, the hard work and determination, the grit, the fight to overcome pain and challenge to finish.

Every Olympian has a unique story worth sharing. Here are 101 quotes from Olympians to inspire you today.

You may not be competing in the next round of the games, but each of these quotes offers a motivational opportunity to fuel your own goals.


“The hard days are the best because that’s where champions are made.” –Gabby Douglas


“When you see someone win gold, you want to get out there and do the same thing.” –Andy Murray


“Remember all things are possible for those who believe.” –Gail Devers


“Part of being a champ is acting like a champ. You have to learn how to win and not run away when you lose.” –Nancy Kerrigan


“I’ve failed over and over and over again in my life. And that is why I succeed.” –Michael Jordan


“Working hard becomes a habit, a serious kind of fun. You get self-satisfaction from pushing yourself to the limit, knowing that all the effort is going to pay off.” –Mary Lou Retton


“Being an Olympian, I always have this strong belief in excellence.” –Debi Thomas


 “If you don’t have confidence, you’ll always find a way not to win.”–Carl Lewis


“I really think a champion is defined not by their wins but by how they can recover when they fall.” –Serena Williams


“I don’t run from a challenge because I am afraid.  Instead, I run toward it because the only way to escape fear is to trample it beneath your feet.” –Nadia Comaneci


“Never underestimate the power of dreams and the influence of the human spirit.  We are all the same in this notion: The potential for greatness lives within each of us.” –Wilma Rudolph


“True heroes are made of hard work and integrity.” –Hope Solo


“For me, it seems to help me take the pressure off if I don’t pay attention to what other people are telling me.” –Missy Franklin


“Rather than focusing on the obstacle in your path, focus on the bridge over the obstacle.” –Mary Lou Retton


“It’s lack of faith that makes people afraid of meeting challenges, and I believed in myself.” –Muhammad Ali


“Failure I can live with. Not trying is what I can’t handle.” –Sanya Richards-Ross


“The experience of being an Olympian is one that can never be taken away from you.” –Hannah Kearney


“As simple as it sounds, we all must try to be the best person we can: by making the best choices, by making the most of the talents we’ve been given.” –Mary Lou Retton


“Practice creates confidence.  Confidence empowers you.” –Simone Biles


“I work hard, and I do good, and I’m going to enjoy myself.  I’m not going to let you restrict me.” –Usain Bolt


“Obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it.” –Michael Jordan


“The world never puts a price on you higher than the one you put on yourself.” –Sonja Henie


“Everything that I’ve ever been able to accomplish in skating and in life has come out of adversity and perseverance.” –Scott Hamilton