Paul Freiberger knows the job search process from all angles. He worked as a cook, a janitor, a night porter, and a garment worker. He’s been a language teacher, a newspaper reporter and an author. He’s an inventor and a corporate communications professional. With that background Paul decided to focus on career coaching, outplacement, and resume writing.
He’s just written a new book about interviewing, and it’s a practical guide to the job interviewing process. It’s especially helpful for both new graduates starting in a challenging job market and for almost anyone in the midst of looking for a job.
Paul, I’ve written (okay, maybe it was a bit of a rant) about resumes before. You are an expert on resumes, but also on the interview.
Everyone knows an interview is about qualifications. But, it’s more than that. One of the questions on an interviewer’s mind is never asked, but it’s always lurking in the background. You call it out: “Will we enjoy working with you?” How do you help make yourself likeable?
Call on your First Date 101 skills. Be open. Smile. Don’t do all the talking and show your curiosity with some good questions.
What’s an informational interview?
These are fact-gathering meetings with experienced individuals in a field designed to help you understand an industry. These are learning and networking opportunities.
What’s changed about phone interviews today?
Their frequency. Phone screens have become a commonplace interview and if you don’t know how to handle them, you may get eliminated before you get an in-person interview.
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
You have to trust that the dots will somehow connect in your future. You have to trust in something–your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”
Brian Solis is an author, analyst, and a principal at Altimeter Group, a firm focused on disruptive technology. He’s one of the world’s premier thought leaders in new media. His blog is one of the world’s top resources for business strategy and marketing.
What I most enjoy about Brian is that he has the ability to take complex subjects and break them down so you can understand them. His latest book, What’s the Future of Business? accomplishes that in a very different way than his previous work.
Brian, before I jump into the latest book and the future, I want to slow down and talk about the past and the present. Because of the nature of your work, I imagine that you’re surrounded by social media experts most of the time. But there are still companies that are just now jumping in or maybe are still on the sidelines. With that in mind, what are the three biggest reasons a business should be utilizing social media today?
First, let me just say that I appreciate this opportunity to speak with you. While social media is part of what I do, it is true that I do have a unique opportunity to see how businesses are or aren’t using social media to reach connected consumers. We live in a social economy where social is an extension of customer engagement. Social media become the channels and mechanisms to listen, learn, engage, and adapt.
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If you are not competing for the future, you are competing for irrelevance. -Brian Solis
The first reason that social media is important to businesses is that it amplifies the voice of the customers, their expectations and questions, their touch points, and most importantly the experiences they have and share. There’s much to learn by listening and observing. It is a form of digital anthropology where you gain not only insights but empathy. Try to not let it intimidate you . . . if you’re human, you can feel what’s taking place and as social is a very human series of networks, you can understand how to glean and deliver value as a result.
The second reason is that having a notable presence in networks of interest allows a brand to earn relevance where the attention of Generation C (connected) is focused. This isn’t a channel for the same one-sided marketing as executed in other channels. Social media is just that, it’s social. It’s not all about marketing. It’s about engagement in the context of how people hope to interact with the company.
The Four Moments of Truth in WTF
Last, but not least, is alignment. See, to build customer relationships requires that we see the customers for who they are and what they need to build relationships with the businesses they support. To do so requires a “social” philosophy where social media becomes an extension of a more engaging corporate mindset. Since social is bigger than marketing, key stakeholders from other functions and lines of business, or in the case of small businesses, other people responsible for the customer experience, need to come together to talk about the customer journey and the desired experience they wish to deliver. Today, businesses are aligned around the traditional funnel, but each department is responsible for its own portion. Whereas in connected consumerism, the journey is much more dynamic and experiential. And, since people have access to publishing these experiences in places of influence, these experiences contribute to a new reality. By rallying stakeholders together to deliver a consistent, meaningful and shareable experience, people come together around something that’s bigger than the team they represent. Alignment is powerful and required for the future of transformation and evolution.
Where are companies still getting social media wrong?
This is one of my favorite videos showing the mysterious power of music. What would happen if we filled our hospitals, our nursing homes, our schools, our lives with more of our favorite sounds? And, in our education system, do we really know the impact of the arts?
Everyone knows an interview is about qualifications. But, it’s more than that. One of the questions on an interviewer’s mind is never asked, but it’s always lurking in the background. You call it out: “Will we enjoy working with you?” How do you help make yourself likeable?
