Jeff Klein is the CEO of Working For Good and trustee and executive team member of Conscious Capitalism Inc., an organization cofounded by John Mackey, CEO of Whole Foods. He’s written two thoughtful books Working for Good: Making a Difference While Making a Living and It’s Just Good Business: The Emergence of Conscious Capitalism & The Practice of Working For Good.
What is “Working for Good” ?
What are the benefits of creating an environment where you can truly “work for good”?
Purpose is among the highest motivations for human beings. If your work is infused with purpose, then you are inspired and energized to bring all that you have and all that you can to the work.
Love and care similarly bring out the best and most in people. If you care about and for the people you work with and if they care about and for you, your connection to them is deep, and you are motivated to serve and support each other.
When people are aligned and alighted in purpose, supporting and serving each other — and others who they come in contact with (including customers and other stakeholders of the business) — the business is alive. It attracts attention and fosters relationships built on trust and loyalty, which leads to resilience and sustainability.
This is very good for business!
“If your work is infused with purpose, then you are energized to bring all that you have to the work.” -Jeff Klein
How is a business like a garden?
The most essential skill of a gardener is that of attention. “Tending” a garden begins with attention. When you pay attention to the garden, you see what is going on and recognize where care and intervention are required.