A single moment can change your life. A single decision can have a lasting impact. A single relationship can define you in ways you would never expect.
That single moment happened in Laura Schroff’s life over 25 years ago. She was a successful advertising executive living in Manhattan. Her life was full and her schedule even more so.
Crossing 56th street one day, she heard a panhandler’s voice. “Excuse me, lady, I’m really hungry. Do you have any spare change?” She dismissed the request, moving quickly through the intersection.
Somewhere in the middle of the intersection is where that moment happened for Laura. That decision. Where the relationship started. Laura stopped, turned around and went back to meet the panhandler. His name was Maurice, and he was only 11 years old. She said she didn’t want to give him money, but she would buy him some food at McDonald’s.
For many, that would be it. A single act of goodwill. Not for Laura and Maurice. The one meal became a weekly dinner for years. Their relationship has continued to grow over the past twenty-five years.

