The Only Question that Matters in Personal Branding

Managing A Personal Brand

My friend Robert D. Smith is a master of branding and a creative force. For decades, he has managed the career of best-selling author and speaker Andy Andrews.  In addition to his work with Andy, he is regularly sought after by some of the biggest names for his expert advice, creativity, and innovative approaches.

 

“Whether you think it or not, you are a brand.” @TheRobertD

 

Recently, I spent some time visiting with him in his home and office in Tennessee.  Most people know Robert as THE Robert D.  His energy is so intense that, to prepare, I downed a double espresso before our interview.  I shouldn’t have bothered because just talking with him is like plugging into an unending energy source.

In our video interview, you will hear THE Robert D’s advice on building a personal brand.

What’s the number one question that THE Robert D asks himself to know whether a person will succeed?  Drum roll….

Are you coachable?

Interestingly, when I hire an executive, that is also my number one question. Because if you are not teachable, it usually means you are arrogant. If you aspire to serve others, you are always trying to remain coachable.

 

“Winning is defined by the legacy you create.” @TheRobertD

 

Here are a few highlights from our discussion:

  • Anyone can have a personal brand. “Whether you think it or not, you are a brand.” How you look, dress, talk is part of your brand.

Best Quotes and Sayings about Books

(C) Joy Prichard Studios

Image courtesy of Joy Prichard Studios

 

It is no secret that I love books.  Though I prefer the printed book, I also have electronic collections on every advice imaginable.  From speaking about the future of books or how books make a better life to visiting bookstores and libraries around the globe, I share this passion with many of you.  And it’s not just about the content inside.  I also love collecting my favorite book covers each year.

Charlie “Tremendous” Jones was one of my great influencers.  He repeatedly said that, “You will be the same person you are today in five years but for two things:  the people you meet and the books you read.”

Books change lives.

Here are some of my favorite quotes about books:

 

“I cannot live without books.” –Thomas Jefferson

 

“Books serve to show a man that those original thoughts of his aren’t very new after all.” -Abraham Lincoln

 

“I often carry things to read so that I will not have to look at people.” –Charles Bukowski

 

“There is more treasure in books than in all the pirate’s loot on Treasure Island.” -Walt Disney

 

“Read the best books first, or you may not have a chance to read them at all.” -Henry David Thoreau

 

“Books open your mind, broaden your mind, and strengthen you as nothing else can.” -William Feather

 

“A book worth reading is worth buying.” -John Ruskin

 

“All good books have one thing in common – they are truer than if they had really happened.” -Ernest Hemingway

 

“So many books, so little time.” -Frank Zappa

 

“A room without books is like a body without a soul.” -Cicero

 

“Good books don’t give up all their secrets at once.” –Stephen King

 

“Books are mirrors. You only see in them what you already have inside of you.” -Carlos Zafon

 

“You are today who you’ll be in five years except for the people you meet and the books you read.” -Charlie “Tremendous” Jones

 

“My best friend is a person who will give me a book I have not read.” –Abraham Lincoln

 

“Be awesome! Be a book nut!” –Dr. Seuss

 

“I cannot remember the books I’ve read any more than the meals I have eaten; even so, they have made me.” -Ralph Waldo Emerson

 

“Outside of a dog a book is man’s best friend. Inside a dog it’s too dark to read.” -Groucho Marx

 

“There is no friend as loyal as a book.” -Ernest Hemingway

 

“You can never get a cup of tea large enough or a book long enough to suit me.” –C.S. Lewis

 

“Classic – a book which people praise and don’t read.” –Mark Twain

Out Execute the Competition

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Irv Rothman is the president and chief executive officer of HP Financial Services, a wholly owned subsidiary of Hewlett-Packard Company. Prior to joining HP, Rothman was president and chief executive officer of Compaq Financial Services Corporation where he led it from its founding to growth of over $3.7 billion in total assets.

Irv is the author of Out-Executing the Competition.  What I really admire is that Irv is donating all of the royalties he earns on the sale of the book to Room to Read, an organization dedicated to children’s literacy.

 

The best way to out-execute the other guy is to know your customer’s business as well as you know your own. -Irv Rothman

 

Attracting the Right Talent

Much of success in business is about finding and cultivating the right talent.  How did you attract and retain the talent needed to accomplish your goals?

Attracting and retaining the right people starts with a leadership commitment to first develop high performers in-house.  And this has to be more than an annual “talent management” exercise.  It’s an activity that leadership must consistently demonstrate is important by developing people and promoting from within.  This sends key messages to an organization:

1)   Leadership can be trusted to do as they say they will.

2)   Career opportunities exist…. No need to look elsewhere.

3)   Leadership recognizes and acknowledges that outside hires are a 50/50 proposition.

In short, provide an atmosphere where people can learn and achieve advancement based on merit.  Not only will the good people stick around, their hearts will be in it.

 

Developing a Culture of Execution

 

Out-Executing the Competition

Your book title is all about execution.  How do you develop a culture of execution?

A culture of execution starts with devotion to the customer.  Since it is theoretically easier to keep a customer than to find a new one, all messaging and reward systems need to be packaged around a “customer for life” philosophy.  And a pay-for-performance compensation system is a must.  Moreover, it can’t be black box; people need to be clear as to what rewards can be expected from results and behaviors.  Once you’ve got all that organized, creating an environment where people have freedom to act on behalf of the customer is crucial. You can’t have a circumstance where people are bound by the linear strictures of a traditional command and control organization. It not only frustrates your employees, it also makes for dissatisfaction on the part of the people on the other end of the phone.

3 Ways to Achieve Your Goals

Goals 2014

Happy New Year!

The other day I posted the best book covers of 2013.  The artists and designers who create book jackets deserve recognition for the outstanding job they do.  Whether we realize it or not, the cover is often responsible for drawing us in.

Kicking off 2014, I am thinking about the goals I have for the year.  The book covers offer a metaphor for our goal-setting process.

Glancing at a book cover, we judge the content and the author.  When strangers look at us, like it or not, they often judge us in the same way.  They take a look, and judge on our appearance.  Unfortunately, this is common before anyone even understands our story.

MOST NEW YEAR’S RESOLUTIONS FOCUS ON THE COVER

Is your goal this year to lose weight? Stay on that diet?  Exercise more?  Eat healthier?  Like a book cover, we often focus on how the world sees us by focusing on our physical appearance.  We don’t stop there.  We also think about our reputation.  Reputation defender services now help combat unwanted or unfair reviews online.

The journey of a thousand miles begins with a single step. -Lao Tzu

I can hear some of you saying, “Wait.  Skip, it’s the inside that matters!”  Some of you may be thinking about the verse in Samuel: “Man looks on the outward appearance, but the Lord looks on the heart.”

That’s true.

I love what Jim Rohn said about that thought.  He said, “Work on the outside for people.  Work on the inside for God.”

NEW YEAR GOALS

If your life was a book, you would want the cover to be an award winner, and you would want the narrative to be superbly written.  Design your goals the same way.

Keep your external goals.  Losing weight may be just what you need.  Regular exercise may just save your life.  Eating more vegetables is always a good idea.  But make sure to add internal goals to your list.

1. Divide your goals into two lists:  the cover and the story.

A COVER goal is anything that is visible.  This list could include such things as quitting smoking, getting a better job or obtaining your ideal weight.  Anything that is seen by other people and the outside world goes in this column.

A STORY goal is what’s on the inside and goes into the second column.  Do you want to be a better friend?  How about being less critical and more positive?  What are your spiritual goals?

The Surprising Predictive Power of Analytics

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You have been predicted.

Companies, government, universities, law enforcement.  All are using computers to predict what you will do.

Will you click on the link in the email?

When will you die?

Will you pay your credit card bill on time?

Are you pregnant?

Dr. Eric Siegel recently released Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die. It’s a fascinating book that has surprisingly broad ramifications for all of us. Eric is a former Columbia University professor, the founder of Predictive Analytics World and Executive Editor of the Predictive Analytics Times.

Let’s start with the definition. What is predictive analytics?

It’s technology that gives organizations the power not only to predict the future, but to influence it. The shortest definition of predictive analytics is my book’s subtitle, the power to predict who will click, buy, lie, or die. Predictive analytics is the technology that learns from data to make predictions about what each individual will do–from thriving and donating to stealing and crashing your car. By doing so, organizations boost the success of marketing, auditing, law-enforcing, medically treating, educating, and even running a political campaign for president.book_med_2

Why should the average person care about predictive analytics?

Prediction is the key to driving improved decisions, guiding millions of per-person actions. For healthcare, this saves lives. For law enforcement, it fights crime. For business, it decreases risk, lowers cost, improves customer service, and decreases unwanted postal mail and spam. It was a contributing factor to the reelection of the U.S. president.

Let’s jump to politics then. How did President Obama’s campaign gain an edge by using persuasion modeling?

The Obama campaign’s analytics team applied persuasion modeling (aka uplift modeling) in the same way it can be applied to marketing: drive per-person (voter/customer) campaign decisions by way of per-person predictions. If an individual is predicted to be persuadable, then make campaign contact (e.g., a knock on the door). By utilizing resources (campaign volunteers) more effectively in this way, the campaign enacted the new science of mass persuasion. They proved this won them more votes, within swing states and elsewhere.

Everyone is talking about “big data” but data on its own isn’t interesting or useful. You explain how data can show incredibly interesting insights including the fact that if you retire early, your life expectancy drops. Tell me more about that and what else we’ve learned from it.

Beyond the great hype around so much data, the real question is what to do with it. Answer: use data to predict human behavior.

The whole point of data is to learn from it to predict. Talking about how much data there is misses this point. What is the value, the function, the purpose? The one thing that makes the biggest difference to improve how organizations operate is to predict.