Michael Hyatt’s Advice on How to Get Noticed in a Noisy World

In a previous post, Michael Hyatt talked about leadership.  After that discussion, we talked about his new book, Platform: Get Noticed in a Noisy World.

The subtitle of the book sums it up well:  “A step by step guide for anyone with something to say or sell.”  It’s a book for small business owners who need to increase their visibility.  It’s a book for aspiring authors who want to publish and sell their book.  It’s a book for anyone who needs to differentiate a product or service and stand out using modern technology.

Michael wrote it because, as a publisher, he would turn away excellent work because the prospective author didn’t have a platform.  Where “Content is king,” he says, “A platform is queen.”  He wanted to write a book that would help people build their own platform.

In the book, five directives are outlined:

1.  Start with wow.

Michael Hyatt on Leadership

Michael Hyatt is the Chairman of Thomas Nelson.  In addition, he is a New York Times best-selling author, a speaker, and a personal friend of mine.  He also runs a hugely popular leadership blog, which consistently is ranked among the top in the world.

A few days ago, I had the opportunity to talk with Michael about what he has learned about leaders from his storied career and his social networking experiences.

5 Characteristics of Authentic Leaders






Michael explained the five characteristics of authentic leaders:

1.  They have insight.

2.  They demonstrate initiative.

3.  They have true influence.

STARTING A BLOG? 13 TIPS TO SAVE YOU TIME AND MONEY (What I learned my first 118 days of Blogging)

Image courtesy of istockphoto/fotosipsak

Since launching this blog in the last few weeks of 2011, everything has been perfect.  No mistakes.  Nothing I would have done differently.  Everything went exactly as planned.

How I wish!

As a first-time blogger, also new to Twitter, I’ve learned a lot from the experience.  If you’re thinking of starting a blog, here are some ideas for you to consider.  I hope these ideas save you some time, money, and aggravation.

1.  Define your purpose.  Like all successful endeavors, you should be clear about your purpose.  You’ve heard the saying, “If you don’t know where you’re going, any path will do.”  That’s true.  What are you trying to do?  What will you write about? What’s your goal?

Why You Shouldn’t Avoid Twitter Any Longer

Photo courtesy of istockphoto/ymgerman

Twitter claims over 100 million users.  You can’t watch much television without hearing about this social media behemoth.  The U.S. Republican presidential debates (is it just me or are there more debates than ever?) even have questions coming from Twitter.  I’ve seen CNN randomly scrolling tweets on the bottom of the screen like a stock ticker tape.