Meeting a new business contact can be nerve-wracking. Just like a first date, your first impression is of the utmost importance, as it can determine the trajectory of the arrangement. And while rehearsing what you are going to say and arguments you intend to make can be helpful, a major part of making a good first impression has to do with unspoken qualities such as body language, hygiene, and preparedness. Below you will find a few aspects that should always be at the front of your mind when you schedule a meeting.
1. Research before the meeting
Find out as much as you can about the client and company involved in the meeting. Learn about their goals, values, and interests. Use LinkedIn to get a sense of the person’s background or find common threads. Prepare some questions based on your research, and get ready to make it clear they are important to you.
“He who does not research has nothing to teach.” -Proverb
Your body language is capable of communicating almost as much as your actual words, so it’s important to be intentional with it. Remember to maintain good posture—no slouching! Not only will slouching communicate a lack of confidence and composure, but also it isn’t great for your back. You may have also guessed that a firm handshake is important, too. Make sure that your handshake is indeed firm, but also keep in mind that it isn’t a test of strength and should not be overly firm.
Tip: Your body language communicates as much as your words.
While meetings often take place outside of the office, that’s no excuse to go uber casual on the clothing front. Take some time to consider the right outfit, whether it be a full suit or something business casual. Of course, this will depend on the industry. Silicon Valley is a good example of the shift in attitudes toward dress, as jeans paired with blazers or black turtleneck sweaters grow in popularity, even among people in leadership positions. But when in doubt, dress up.
“Dressing well is a form of good manners.” -Tom Ford
My friend Dr. Michael Nichols developed a model for simple leadership that you may find particularly effective. Dr. Nichols is an executive coach who helps teams develop a vision and strategy to achieve their goals. The author of Creating Your Business Vision, he also helps individuals pursue intentional growth.
“Obstacles occur to help you determine if you really believe in the vision.” -Michael Nichols
Tom Pandola and Jim Bird’s new book Light a Fire Under Your Business is unlike most business books you will read. The authors not only share practical business principles, but they do it through a combination of business and fire-fighting experience. Whether fighting a fire in a building or one ranging outside, these two veteran firefighters share their experiences and apply the principles in a clever way that gets your attention. Firefighting requires teamwork, flawless execution and commitment.
I recently had the opportunity to talk with Tom about the book and his advice to build a culture and a team. Tom Pandola is a director of communications in the air medical transportation industry. He is also a cofounder of Third Alarm, a leadership consulting company. Pandola’s work experience includes 25 years with the Los Angeles City Fire Department where, as a fire captain and battalion chief, he tested inspirational leadership principles while solving problems associated with responding to fires, floods, riots, and earthquakes.
Step one: I look at the process that is already in place. Does it provide our workforce with all that they need to execute properly and in a timely manner? If not, I would look at either developing a new process or just adjusting the current one to be more supportive of those involved.
Step 2: Are individuals empowered?
Step two: If a lack of execution is not found to be a process issue, then I will look at the individuals involved. Do they feel as though they are empowered and authorized to take the appropriate actions? Sometimes there has been a lack of communications or a miscommunication that causes people to feel less than accountable. I would correct whatever the issue that is found to be causing the lack of execution. This would include the last resort, which is to discipline individuals if it turns out they have made a conscious decision not to follow the process or to not take actions that they are authorized to take.
Step 3: Are behaviors infused in the culture?
Step three: This step gets to the core question about developing a culture of execution. When leadership continuously engages in process improvement and personnel empowerment, they are working on the culture of the organization. I believe that it takes leaders coming together to define the things that they believe will improve execution – and then work at infusing the desired behaviors into the culture.
An example from the fire service is the need to provide every member of the department with the right process and feeling of empowerment to get the right things done, for the right reasons, and at the right time. This is necessary because the fire service is a 24/7/365 operation, and the top leaders cannot be present when most of the work of their department is taking place. So in order to give the “right things” meaning, the leadership developed meaningful mission, vision, and values statements that serve to drive decision making at all levels of the organization.
This is the first step I recommend every organization take. Bring the leadership together and write a meaningful mission statement that defines, in the simplest way, your organization’s core purpose. This will provide your workforce with the basis for their thoughts and actions. Then write a vision statement that illustrates a desired future. This provides each individual the knowledge of executing their duties in a way that contributes to that vision. And finally, each work team should develop a set of values that they feel help them execute their unique duties with a high level of success.