If you’re an artist or creative with a burning desire to launch something, Anna has been there. She built her business from scratch, one customer at a time, and has valuable lessons for anyone who wants to build something enduring.
“Living unconventionally comes at a cost.” – Anna Sabino
In the opening of your book, you talk about all that’s now available but then you say that “there are still things that can crush our creativity if we let them.” As you built your businesses, how did you overcome those things?
It’s up to us to decide what to pay attention to. Unfortunately, very often we tend to be attracted to dissatisfaction, so we notice people and things that make us feel inadequate. There are always going to be those who started earlier, have more resources and have achieved more, but we have our own creative path to follow – limiting distractions and staying on it is something that we should all strive for.
So, yes, we can crush our own creativity and flow if we choose to focus on dissatisfaction. Being aware that we’re doing it is a step closer to taking advantage of our full potential and starting to step into our greatness.
“Get comfortable with the process, it’s not important how long the process will take if the result is sustainable.” – Anna Sabino
I appreciate your take on discomfort and its importance to achievement and success. Would you share your philosophy with those who haven’t read your book?
Our entrepreneurial path is far from being straight. It has curves and roadblocks. Sometimes we have to stay in the discomfort for a very long time not knowing when or if the breakthrough will ever come. Most are scared of this insecurity and quit, sometimes right before succeeding.
When we put our heart into any project or career design, at first we are at zero with zero followers, readers and zero customers. Then our hard work makes us advance. However, the progress happens inch by inch. Those who want the miles and are disappointed by “the work input versus the result unfairness” get out of the game. They join a different game where all the pieces have been laid out for them, and they can securely step in and ride the wave of that success. It’s not their own, but to them success may be the security that they now have.
Definitions of success are very personal, but every success comes with its own territory. You’ll never like all the colors that it presents, but it’s crucial to realize what truly matters most to us and know that we’ll have to make some sacrifice to achieve our success and maintain it.
“We’ve always put talent on a pedestal but it’s actually its application that matters.” – Anna Sabino
Each of us can become more creative. Inside YOU is creative genius, as unique to you as your fingerprints.
It’s up to you to unlock it.
Over many years, I’ve had the opportunity to interview numerous experts in the field of creativity and innovation. Whether learning from an entrepreneur or an artist, I have collected some of the best advice available on how to boost your creativity.
And these experts have shared with me what we get wrong when we think about innovation. There are myths that we believe to our own creative detriment. Don’t believe these limitations which lock you in to a dull, gray world!
“This world is but a canvas to our imagination.” –Henry David Thoreau
I found it fascinating, and I kept returning to the prompts to push myself. Then, I reached out to Jane to talk about her research and experience into creative strength training.
Jane Dunnewold teaches and lectures internationally, and has mounted numerous one – person exhibitions of her art work around the world. The former President of the Surface Design Association, she has authored numerous books on textile patterning and surface design.
“You are perfect the way you are…and you could use a little improvement.” -Shunryu Suzuki Roshi
Yes, Skip, it IS possible. It would be disingenuous to say that everyone is capable of being creative at the same level, but EVERYONE is capable of learning to think (and behave) more creatively than they do right now. Of course there are people who are really creative, and they’ve embraced it. I’m not talking about them. I’m talking about the large percentage of adults who are “out of touch” with what it means to be creative.
Re-connecting with creativity happens in stages. The first step is acknowledging how you feel about your own abilities. You might not feel very creative. You might not feel creative at all. Either way, I’d be inclined to ask, “What about other people? How creative do you think they are?” Because most of us can see something creative about other people’s behavior more easily than we can see it in ourselves.
Once we begin to notice other people’s creative ability, it’s easier to acknowledge our own. After all, if everyone else has at least some modicum of creativity, by default we must, too! Accepting that creativity is in us, no matter how untapped it may be, is the first step in learning how to unlock its potential.
Copyright Jane Dunnewold. Used by permission.
By the way, I highly recommend actually writing down whatever you’re thinking concerning creativity – yours or someone else’s – because then you’ve tethered your thoughts to the earth plane. We’ve all had the bummer experience of having a great idea – one we can’t possibly forget. But then it slips out of consciousness, and no matter how hard we work to get it back, it’s gone. Writing captures thoughts and ideas in order to allow time to develop them.
The second stage is remembering creative approaches or ideas we’ve used in the past. Sometimes I use a few questions to get people started, like, “Can you remember making something as a kid, from odds and ends – maybe re-purposing something, maybe even a toy? What was it? How did you do it?”
Another good question? Games we invent as kids. What were the rules? Who made them up? These prompts almost always lead to memories of creative activity—changing a recipe, fashioning a quick fix for some household problem, coming up with a gift for someone that was off the wall. Most people are creating all the time. They just haven’t named it yet. So asking someone to recall small acts of creative action primes the mental pump.
The third stage encourages people to embrace being creative on a regular basis. Because, as is true of all learned behavior, practice helps us get better at whatever we’re doing. Athletes don’t come out fully formed and neither do musicians or spiritual guides. Each works repeatedly at improvement. Creativity isn’t any different. You may not ever be the most creative kid on the block, but you can get a heck of a lot better at it if you intentionally seek opportunities to be creative in your approach to work or play – or Life, for that matter – and then embrace those opportunities.
Cultivating strategies to enhance the ability to think creatively include asking questions when you face a situation where the “same old, same old” doesn’t feel like the best solution. The questions could include:
What’s boring about how this is usually resolved?
What are the roadblocks to the problem’s solution?
What’s the craziest solution I can think of right now?
What would ___________ do? (Not Jesus, but someone you really admire and believe is a creative person! What would that person do under the circumstances?)
Maybe you’re not problem solving per se; you’re just thinking about your life and wishing you could be “more creative.” If that’s the case, then answer these questions:
Is there something I’d really like to learn to do?
Am I afraid to try it? Why? What am I afraid of?
Can I accept trying something even if I’m crappy at it, if I think it will be fun?
Each of us can craft questions that suit our own situation and personality. But ask a few of the above to kick things off. Get a feel for how to advance beyond usual thinking where problem solving or personal use of time is concerned.
“Find your own rhythm. Seek your own alignment.” -Jane Dunnewold
Copyright Jane Dunnewold, 2005, Used by Permission
I LOVE this question! Stamina = strength, right? Athletes build physical stamina, and you might think “creative” stamina only applies to artistic types. But anyone can build creative stamina by showing up and by working with the three stages I described above. Just don’t turn away or give up when the going gets rough. I’m reminded of the movie “The Shawshank Redemption”: Tim Robbins cogitating, strategizing, working endlessly, bit by bit, to escape from prison. Creative stamina isn’t as harrowing as that, but it does involve good-naturedly returning to a situation with resolve. As an artist, it means not getting a “poor me”’ attitude when things aren’t going well in the studio. It would be easy to look at what other accomplished artists have done, and give up. Just shelve it. But don’t. Keep working. And there’s always more to do. The end goal is elusive. This is the story of authors who send manuscripts to 50 agents before they find one who will give them the time of day. This is the story of actors who try for roles until they’re totally beat, but go to auditions anyway – and eventually land a part.
People who don’t think of themselves as creative assume what I’m describing has nothing to do with them. But it does. Building creative stamina means figuring out what you care about and then engaging with it creatively—whether you love to cook, and the vegetable soup isn’t quite right, or you love to garden, but the ground is hard as a rock. Maybe you don’t even know what creative passion is, but you keep showing up and trying things on for size.
“If you always do what interests you, at least one person is pleased.” -Katherine Hepburn
Do you want to tap into your inner creative voice?
Do you want to power your creative thinking?
Power Your Creative Thinking
I love reading about the world’s greatest innovators. Whether it’s an innovative individual or a company, I am fascinated with the stories behind history’s greatest breakthroughs and inventions. Recently, a terrific new book on the subject crossed my desk and captured my attention. After reading it, I had the opportunity to converse with the author. The insights in this book can help any company improve its innovative culture and any individual become more creative.
You share four lenses or perspectives on innovation. The first is challenging orthodoxies. There are many examples of people who stand up and say there is a better way. Perhaps that child with a rebellious streak may have a great future?
Almost by definition, innovators tend to be contrarians and nonconformists. As Steve Jobs put it, they “think different.”
“Almost by definition, innovators tend to be contrarians and nonconformists.” –Rowan Gibson
I just saw the movie “The Imitation Game” about the work of Alan Turing during the Second World War. This guy was obviously a genius, and a pioneer in the field of digital computing. He almost single-handedly built a machine that broke the German Enigma code, which undoubtedly helped the allies win the war. But Turing had no regard for prevailing wisdom, or for military authority, or for anyone else’s way of doing things. He believed only in his own revolutionary ideas.
Copyright Rowan Gibson; Used by Permission
So, yes, maybe that rebellious school child has a great future. Turing’s headmaster told his parents he was wasting his time at school because he wasn’t willing to be educated in classical thinking. Einstein was so rebellious he was actually expelled from school. But it was that rebelliousness toward authority that led him to question Newton’s seemingly unassailable laws of motion. Richard Branson was another rebel at school and eventually dropped out at age 16—going on to create Virgin Records.
If you recall some of the other famous individuals who were featured in Apple’s “Think Different” ads, such as Martin Luther King, John Lennon, Thomas Edison, Mahatma Gandhi, Amelia Earhart, Martha Graham, Frank Lloyd Wright, and Pablo Picasso, they were all misfits and rebels. The saw things differently from others. They wanted to challenge and change the status quo.
There are just so many examples of companies that have innovated very successfully by challenging deep-seated orthodoxies: Swatch in the watch industry Dell in the computer industry, Southwest in the airline industry, IKEA in the furniture industry, Enterprise in the car rental business, Zara in the fashion industry, Chipotle in fast food, IT’SUGAR in candy retail, and the list goes on.
A recent example is Beats by Dre. They asked themselves why every other field of consumer electronics—TVs, laptops, smartphones—was being dramatically improved, while people were still listening to music with cheap, low-performance earbuds. What if there was a market for premium headphones, costing hundreds of dollars, that would reproduce music the way artists wanted their songs to be heard? And what if those headphones could be marketed as a fashion statement, not just as an audio accessory? Luke Wood, CEO of Beats by Dre, told the press, “People thought we were crazy. They said the marketplace would never support a $300 headphone.” Well, once again, here’s to the crazy ones. Today, premium headphones are one of the fastest-growing categories in the consumer electronics industry, making up over 40 percent of all headphone sales, and Beats owns over 60 percent of that market. Last year, Apple acquired Beats Electronics for $3 billion.
Copyright Rowan Gibson; Used by Permission
2. Harnessing Trends
The second lens or perspective is harnessing trends. How do you spot the trend in time to ride a new wave?
Well, you have to be very sensitive to what is changing in the world. It’s not about having a crystal ball and trying to predict the future. It’s more about having a wide-angled lens that allows you pick up important trends and then exploit them in some way.
This is a guest post by Greg Fisher; he is the Founder of Berkeley Sourcing Group. He started BSG eight years ago after realizing the need for coordination between manufacturing firms located in the U.S. and factories in China.
Creativity is a fantastic trait to develop that can help us to perform better in a huge range of situations – not least in business, where it can help us to come up with new products, new marketing angles, new business models and unique solutions to enduring problems.
“The world is but a canvas to the imagination.” –Henry David Thoreau
But creativity is also an elusive abstraction that is difficult to define and even more difficult to acquire if you aren’t naturally gifted in that way. With that in mind, how does one go about helping themselves to be more creative and to think outside the box? Especially in a world that more and more often seems to encourage conformity and output?
With these powerful hacks, that’s how! Follow these tips and in minutes you’ll be having better ideas and using your brain in ways you didn’t know you could.
“The creative process is a process of surrender, not control.” –Julia Cameron
Lying down or at least leaning back into a more supine position has been shown by many studies to boost creativity. Why’s that? Because it encourages us to feel relaxed and at ease. When you’re stressed or busy working, your body produces chemicals like cortisol and adrenaline which gives you a kind of ‘tunnel vision’ and focus. That’s useful for completing a dull task, or for outrunning a lion, but it’s not useful when you need to ‘see the bigger picture’ and try to connect abstract concepts.
Hack #2: Look at a Plant
Thus anything that helps you to relax to a degree will help you to access more of your natural creativity. Another example is simply looking at plants and greenery, which help us relax thanks to our evolutionary imperative of finding fertile land and luscious green nutritious plants.