Build Authentic Content to Revolutionize Digital Marketing

native advertising

The Fastest Growing Part of Advertising

Most of us don’t know what native advertising is, but it’s one of the fastest and most important growing parts of advertising today.

In fact, 40 percent of publishers expect it to drive at least a quarter of their revenue. Almost $10 billion will be spent on it in the next few years.

This is advertising that doesn’t quite look like advertising.

 

Watch the money. $10B will be spent on native advertising in the next few years.

 

Knowledge is power. So it’s important to know what it is, how it works, and its effectiveness, whether you’re leading a marketing team or whether you’re simply a consumer of information.

Mike Smith is Senior Vice President of Revenue Platforms and Operations for Hearst Magazines Digital Media and Senior Vice President of Advertising Platforms for Hearst’s Core Audience. (Can you imagine fitting that title on your business card?)

I recently caught up with Mike to talk about his new book, The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth.

 

Orange Is the New Black

For those who have yet to have the opportunity to read your book, what is native advertising and why is it so important?

25 Quotes to Build a Winning Team

You Win in the Locker Room First

A few months ago, I read Jon Gordon and Mike Smith’s book, You Win in the Locker Room First: The 7 C’s to Build a Winning Team in Business, Sports, and Life.

9781119157854The former NFL head coach of the Atlanta Falcons, Mike Smith, teamed up with one of my favorite authors, Jon Gordon, to explore seven principles that teams use to reinvigorate and reinvent their future.

I’m not sure how you read, but the more I like a book, the more underlines, highlights, and dog-eared pages appear. Long ago, I developed the habit of doing this because I want the wisdom of the authors to penetrate my thick skull and make an impact. When I read this book, there were so many quotes that stuck with me.

So, instead of an author interview, I wanted to share the top 25 Quotes from this book on team building that stuck with me. I hope you find them helpful as you build a great team of your own. Because, as the title of this book reminds us, winning starts long before you actually take the field.

 

25 Quotes to Build a Winning Team

“Culture is defined and created from the top down, but it comes to life from the bottom up.” –Mike Smith

 

“Culture drives expectations and beliefs. Expectations and beliefs drive behaviors. Behaviors drive habits and habits create the future.” –Jon Gordon

 

“Winning doesn’t begin just in the locker room; it also begins in the mind.” –Jon Gordon

 

“You win in the mind first and then you win on the field or court.” –Jon Gordon

 

“Leadership is a transfer of belief.” –Jon Gordon

 

“The leaders of the team or organization set the tone and attitude.” –Mike Smith

 

“What we think matters. Our words are powerful.” –Mike Smith

 

“If you are complaining, you are not leading. If you are leading, you are not complaining.” –Mike Smith

 

“Great leaders are positively contagious.” –Mike Smith

 

“The character you possess during the drought is what your team will remember during the harvest.” –Mike Smith

 

“To build a winning team, you want to be consistent in your attitude, effort, and actions.” –Jon Gordon