What Three Words Can Shape Your Future?

Photo by Nico&CO on flickr.

A few years ago, Chris Brogan decided to pick three words to shape his year.  He says that the three words “sum up what you want to work actionably on changing/improving in the coming year.”  In 2006, his words were “Ask. Do. Share.”  This year, he chose “Walt. Ender. Monchu.” I know, not exactly intuitive, but the point is that you select what makes sense to you.

Many others jumped on board and picked three words.  Recently, I was reading Mitch Joel’s Six Pixels of Separation and noticed he picked three words (starvation, beyond, student).


This year, mine are health, love and listen.

1.  Health

True health is not only physical.  Health is something that encompasses the full you:  physical, spiritual, social, mental, and emotional.  It is something you pursue, a state where you keep negative forces at bay.  It’s more than the absence of sickness.  It’s also the presence of well-being.

2.  Love

CEO Joel Manby on How Leading a Company With Love Works

Image courtesy of istockphoto/Moncherie

Lead With Love

Joel Manby is the incoming CEO of SeaWorld and the former CEO of Herschend Family Entertainment.  Herschend is the largest family owned theme park in the US owing 26 locations including Dollywood and Stone Mountain.  If he looks familiar, you may recognize him from his appearance on CBS’ Undercover Boss.

Joel’s is the author of Love Works: Seven Timeless Principles for Effective Leaders, a book about practicing love at work.  Talking about love at work may seem strange coming from a hard-charging executive who spent years in the automotive industry before joining Herschend.  After reading this book, I could tell that Joel meant every word of it.  Still, I had to start with the question about love at work.

This is a business book, but the title and the theme are all about Love.  Joel, you were an executive at GM, Saturn and Saab.  It’s all about metrics.  Numbers.  Results.  But, you say no, Love Works.  Tell me more about your transition from hard-hitting analytical executive to someone who sees love as a business success factor.

It’s still about metrics; the key question is which metrics? At HFE we measure all the standard business metrics including financial results, customer scores and employee scores. We all have to hit those numbers. In addition, we are also measured on HOW we go about hitting those numbers. We are all evaluated on the seven words outlined in Love Works. In fact, the top raises are given to those who hit both measurements; and all senior leaders are expected to be good at all of the above.


“Stick to your values in all circumstances.” –Joel Manby



Success Defined By Love

How do you define personal success?  Corporate success?

I define personal success as being consistent to my own personal mission statement:  to love God and love others. I can achieve that in a number of personal endeavors; but feel blessed to be able to achieve it in a growing, profitable business. Corporate success should be defined the same way:  ultimately, what is the mission statement of the company? Ours is to “create memories worth repeating.”