10 Principles of Truly Great Leaders

great leaders

Truly Great Leaders

 

If you want to take your leadership to new levels, I highly recommend you start with Kevin Kruse’s new book, Great Leaders Have No Rules. Packed with practical and contrarian advice, you’ll find yourself adopting new practices immediately. If you want to become a more effective leader, put down your device, close the door, and open the pages of this book to begin your leadership journey.

Kevin Kruse is a bestselling author and a serial entrepreneur. His articles appear in numerous websites including Forbes. Don’t miss his LEADx Leadership Show (in fact, Kevin interviewed me for the show here.)

I recently spoke with Kevin about his new book which is already one of my favorite leadership books.

 

“Leadership is a superpower.” -Kevin Kruse

 

Leadership is a Super Power

Your new book pulled me in immediately from the first pages. In the introduction, you say, “Leadership is a super power,” and “Almost everything we’ve been taught about leadership is wrong.” Wow. Tell us more about your current perspective.

I think too often, we think of leadership as a something fancy or complicated or abstract, which is why most people don’t think about it very often at all. But when you boil it down to it’s simplest definition, leadership is influence. And when you realize that, you realize how powerful successful leadership can be.

If you can influence yourself to put down the potato chips and get on the treadmill, you will change your life. That’s self-leadership. If you can influence the quality and intimacy of your relationship with your spouse, you can literally save a marriage through leadership. And of course when it comes to the more traditional leadership at work, well, my horrible leadership caused my first two companies to go out of business. But successful leadership was one of the primary factors in other companies I’ve owned winning awards for both fast growth and being a great place to work.

 

“Great leaders understand the true value of time. You can never get a minute back once it’s wasted.” -Kevin Kruse

 

Lead With No Rules

3 Ways to Be More Likable

be likable

The Snowball System

 

Many people want to grow a business, increase client referrals, and spark momentum. At the same time, people resist sales efforts and struggle with developing business.

How do you grow your business without selling your soul?

Mo Bunnell is an author, speaker, consultant, and founder and CEO of Bunnell Ideal Group (BIG). In his book, The Snowball System: How to Win More Business and Turn Clients into Raving Fans, he shares his knowledge and experience in helping businesses grow.

I recently spoke with him about how to be more likable, gain referrals, improve business development, and create teams that have momentum.

 

Be Strategically Helpful

Why do so many people have such a negative feeling about sales?

The word “sales” is loaded. For many people it conjures up being pushy, dishonest and selfish—and that the salesperson stuff they try to push on others, whether they need it or not.

This is sad because when selling is done the right way, it’s great for all involved. It helps create a future that didn’t exist before. It’s long-term focused. It’s about the other person.

This is one reason we have to use code words for sales: business development, relationship building and the like. “Sales” is just too charged to use with some people.

In The Snowball System, we say sales is “being strategically helpful.” When people do that, everyone wins.

 

“Sales is being strategically helpful.” -Mo Bunnell

 

Experts Are Made

Can anyone learn the skills of business development?

Without a doubt, yes. And that’s different than a lot of people think.

My favorite researcher on expertise is Dr. Anders Ericsson out of Florida State University. He’s widely known as the worldwide exert on expertise. He says, “Consistently and overwhelmingly, the evidence showed that experts are always made, not born.”

We’ve trained comprehensive sales skills to over 12,000 professionals. I’ve seen people in all roles, at all starting points from all areas of the world. With that context, I’d add this: “Nearly everyone has a few natural tendencies that will help them with sales. Maybe they’re gregarious, are inquisitive or relentless in pursuing goals. But being great at sales requires dozens of skills—it’s a complex craft worthy of its own study. No one is a ‘born salesperson,’ and everyone can improve. It’s no different than learning a musical instrument or a sport. Some people are naturally disposed to be have a higher upper ceiling, but anyone can improve. And anyone that’s great learned it and earned it.”

Once people have that mindset, they can learn to love selling and become great at it. It just takes knowing the skills needed and an ongoing system to incrementally improve over time. The Snowball System breaks down every skill needed to become great at sales.

 

“Likability is a soft skill that leads to hard results.” -Mo Bunnell

 

3 Ways to Be More Likable