How to Achieve Stadium Status

stadium filled

Take Your Business to the Big Time

Every coach, actor, athlete and performer wants to achieve stadium status. And every brand covets the opportunity to be at the pinnacle of public awareness.

John Brubaker knows the strategies behind the biggest names who have risen to the top of the game. He shares the tactics and strategies you can employ to help your own business soar. John is a consultant, speaker, and author of numerous books, who teaches how you can turbocharge your performance. His latest book, Stadium Status: Taking Your Business to the BIG TIME, immediately caught my attention. I recently asked John to share more of his observations.

 

“You aren’t wealthy until you have something that money can’t buy.” –Garth Brooks

 

What is stadium status?

Stadium Status: To be a big enough star that you could fill an entire stadium when performing a concert, you know you’re big once you’ve achieved Stadium Status. —UrbanDictionary.com

That scholarly journal, “Urban Dictionary,” defines stadium status very succinctly: essentially, it means that if you’ve achieved stadium status, you are a big star. Stadium status is, on some level, a goal that lives within every artist, entertainer, and entrepreneur.

 

“Don’t compare your preseason to someone else’s postseason.” –Coach Morgan Randall

 

Lessons from Garth

Toward the back of the book, you talk about Garth Brooks. What can non-country music stars learn from his performances?

Brooks is so dialed in to his customer’s perspective that, in every arena he performs in, the morning of the performance he sits up in the back row or in the obstructed-view seat that is the worst in the house. He does this to better understand how his customers see him and how well they see him. The back row customers tend to be some of the most loyal fans at any concert. These are folks who have probably pinched pennies and saved up for months to purchase his tickets.

To give a few special fans in the back row a true front row experience, at the beginning of his shows Brooks sends security guards to the “nose bleed” seats in the back row. Arena security asks to see the customers’ tickets and then explains to them they are sitting in the wrong seats. Right when they begin to get confused or upset because their seats can’t get any worse, they’re told that they’ll be escorted to the correct seats Mr. Brooks has waiting for them . . . in the front row. I saw him do this in the early nineties in Pittsburgh’s Mellon Arena and again in 1999. And he continues to surprise and delight fans today.

Everyone can benefit from putting themselves in their customers shoes. Secret shop your own store, call your 800 number and see how long you get put on hold. Email or reach out to customer service on social media to experience how your customers experience your business. I promise you that you’ll get an education money can’t buy.

 

“In any team sport, the best teams have consistency and chemistry.” –Roger Staubach

 

What’s the best way to use affirmations?

Why We Play the Comparison Game

Will I Ever Catch Up?

He put his head in his hands.  We had only just sat down in a small café. It seemed that this was one time that I should not speak, so I let the silence drift between us mixing with the steam off my coffee mug.  My friend had asked for this meeting, but I didn’t know what he wanted.  The noises all around us dimmed when he finally looked up at me and explained. “Every time I start to feel like I am about to really achieve something, I don’t know what happens. I give up.”

I was surprised. He was successful. I’m not a psychologist, but it didn’t appear he was depressed so much as needing a boost of confidence.  Our conversation continued back and forth until a theme started to emerge.

My friend consistently compared himself to others who were, in his opinion, doing better, achieving more, and advancing faster.  He didn’t feel he could “catch up” to them.  The reality, of course, was that no one expected him to “catch up.”  He was doing well.  What was his real issue?

Comparing.

Recently, I heard that only 12% of women over 50 are satisfied with their bodies.  40% of men are dissatisfied with their appearance.  And the vast majority of us would change something about our physical appearance if we could.  We compare ourselves to airbrushed models and feel less attractive.

Why are we so discontent? Why do we unfairly compare ourselves to others?

There’s always someone richer, stronger, faster, smarter, or more talented, more polite, or more attractive. There are likely also people poorer, weaker, slower, less intelligent, with less talent, manners, and looks. Comparing ourselves to others can be debilitating in more ways than we realize.

 

“Leaders do not define success by the competition.” -Skip Prichard

 

Don’t Compare Up

When we look at someone else who has what we don’t have, we are “comparing up.” What does this do?  It robs us of joy.  It depresses us.  It makes us feel bad about ourselves, lowers our self-esteem. We may give up on our goals, thinking “Well, I could never compare to him” or “If she is that good, why should I even bother?”  We become less productive.  It slows us down.  We spend so much time comparing that we find we aren’t doing.  It invites envy, the insidious emotion, to a prominent place at the table of our mind.

“Comparison is the thief of joy.” -Theodore Roosevelt

 

Don’t Compare Down

There are times we “compare down.”  We look at someone and feel sorry for him.  We hear about someone and think she doesn’t have what I have.  Whether it makes us feel better or superior, we have all had moments where we look at someone else as not as good as we are. While we pat ourselves on the back for being so brilliant, we actually are filling our mind with a cancerous attitude.  Arrogance creeps quietly into the room of our mind, an unnoticed intruder taking over.

 

“We’d achieve more if we chased our dreams instead of our competition.” -Simon Sinek

 

Shift the Focus