In a world of fake news and distrust, how do brands build trust and authenticity. Sean Pillot de Chenecey on brand trust and building a culture of trust
Tag: Communication Design
9 Reasons Authors Should Try a Book Trailer
9 reasons authors should try a book trailer to differentiate their book from the crowd. Book marketing techniques with a book trailer.
12 Ways Brands Get Off Track
Avoid brand failures. Here are 12 sins that cause a brand to stumble. Branding experts Larry Light & Joan Kiddon can help you get back on track.
Key Benefits of Internal Brand Building
Do you know the 6 benefits of good internal branding? From improving employee relationships to increased retention, internal brand building matters.
15 Bad Habits that Inhibit Brand Building
15 bad habits impede organizations from building brands, regardless of industry, category, and geography. Larry Light shares how to build a global brand.