Do you know the 6 benefits of good internal branding? From improving employee relationships to increased retention, internal brand building matters.
Tag: Brand Management
15 Bad Habits that Inhibit Brand Building
15 bad habits impede organizations from building brands, regardless of industry, category, and geography. Larry Light shares how to build a global brand.
Twitter is Not a Strategy
Marketing executive Tom Doctoroff argues that the new social and mobile marketing methods cannot ignore proven marketing principles.
Promote Yourself: The New Rules for Career Success
Career success today often requires you to promote yourself. Here are the new rules for success by Dan Schawbel, author of Promote Yourself.
7 Brand Building Principles of the Best Brands
Denise Lee Yohn shares the secrets of corporate branding. Learn how the world’s greatest brands are different how to distinguish your company from others.