How to Recruit, Retain, and Advance Remarkable Women

women leadership

Gender Equality

Not too long ago, I read a new book on gender equality in the workplace. I’ve read many of these types of books but this one was from a different perspective. Rania Anderson’s company, The Way WoMen Work, is specifically geared toward helping male business leaders obtain the skills and perspectives needed to intentionally advance women.

Rania realized long ago that many men want to support women at work but don’t know the best way to do so.

In her new book, WE: Men, Women, and the Decisive Formula for Winning at Work, Rania not only explains the benefits of recruiting, retaining, and advancing high-caliber women, but she also provides hands-on advice on how to do it.

 

Ernst and Young Study: Over 50 percent of leaders said they need to do more to attract, retain, and promote women to leadership positions.

 

A Surprising Question

In your book, you mention that, while at companies working with women, men were often stopping you to ask for help. Many men want to know how to work more effectively with women. Given the many years of focus on diversity, did this surprise you?

It did. After I was approached a few times, I recognized that many men are ready to transform their workplaces and the way they work and lead with women.

Some are motivated by talent shortages. Others are under pressure to innovate and understand the changing needs of consumers, many of whom are women. They recognize that they cannot win by continuing to rely on half the talent pool.

Yet others want to have flexibility in their work environment and recognize that the changes that women want in the workplace would also benefit them.

The motivations of the men that spoke to me were varied, but what they were asking for was the same – to no longer be left out of the conversation and to be invited to be part of the solution.

 

“Just as companies measure return on equity, there’s also a demonstrated return on equality.” -Rania Anderson

 

The Benefits of Gender Diversity