The One Minute Negotiator
My friend Don Hutson has a career in speaking, management, and sales that spans time, geography, and industry. His client list includes over half of the Fortunate 500. He’s the CEO of U.S. Learning and has appeared on numerous national television programs. He previously served as the President of the National Speakers Association.
He has authored or co-authored fourteen books. Two of them The One Minute Entrepreneur and The One Minute Negotiator have been Wall Street Journal and New York Times bestsellers.
Given this extensive background, I wanted to talk with Don about two subjects: sales and communication.
In this first video interview, I talk to Don about sales.
What’s In and Out
He shares that closing is out while gaining commitment is in. Overcoming objections is also out replaced by dealing with concerns. Even listening is upgraded from a passive activity to power listening, requiring action.
The Importance of Trust
The most important aspect of sales today is trust, which cannot be faked and must be authentic.