The subtitle of the book sums it up well: “A step by step guide for anyone with something to say or sell.” It’s a book for small business owners who need to increase their visibility. It’s a book for aspiring authors who want to publish and sell their book. It’s a book for anyone who needs to differentiate a product or service and stand out using modern technology.
Michael wrote it because, as a publisher, he would turn away excellent work because the prospective author didn’t have a platform. Where “Content is king,” he says, “A platform is queen.” He wanted to write a book that would help people build their own platform.
In the book, five directives are outlined:
1. Start with wow.