Use the 3 Elements of a Good Story to Lead With Power

The Power of Story

When I was growing up, I spent many weekends camping with my Boy Scout Troop in pursuit of my Eagle Scout badge. One thing I remember about those trips was the campfires and the stories we told. From the scary to the hilarious, those stories created an environment as we entertained each other. No devices, no distractions, just stories.

We may live in a different time, but the power of story remains an important part of memory, of persuasion, and of leadership.

A few months ago, we spotlighted Procter & Gamble executive Paul Smith, who is now a speaker and trainer on storytelling techniques. His latest book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale is a powerful reminder of the power of story.

After our written interview, I met with him in person to continue our conversation.

 

“There is no greater agony than bearing an untold story inside you.” –Maya Angelou

 

We discuss the 3 elements of a great story:

How to Make Successful Connections in the New Global Era

How to Make a Successful Culture Crossing 

We live in an increasingly connected world. That much we all know. As a regular globetrotter, I know how easy it is to cross borders.

But it’s not always so easy to understand each other.

Often I see how a phrase in one language doesn’t translate to another. Try speaking on stage and using a gesture that is common in one country and see how it offends an audience in another. Technology and travel have moved faster than our understanding of cultural differences.

That’s why I loved reading strategic management consultant Michael Landers new book Culture Crossing: Discover the Key to Making Successful Connections in the new Global Era. It’s an extraordinary look into our differences. Michael provides insights into how we can create more effective interactions and thus achieve greater success in working with each other. I talked with him about his extensive work.

 

Leadership Tip: Be mindful of your own cultural programming when working with others.

 

Avoid a Culture Crash

What’s a culture crash?

Every time people from different cultures interact, a culture crossing occurs. When you get a culture connection, things go well, and the impact you have on each other matches your intentions. But there can also be a culture crash,  a phenomenon that occurs when someone from one culture unintentionally confuses, frustrates, or offends a person from another culture. Typically when these occur, people’s intentions are not in alignment with the impact they may be having on each other.

 

Would you share a high-profile example or two?  Some more recent culture crashes that come to mind include when Microsoft founder Bill Gates insulted the South Korean president by keeping one hand in his pocket while shaking her hand, a sign of disprespect in South Korea, or  when LeBron James inadvertently disrespected Princess Kate (and much of the U.K.) by slinging his arm around her for a photo op.

 

Recognize Your Own Cultural Programming

Can you share a few simple culture crash–minimizing techniques?

There is a three-step method that can apply in many situations that helps people to take some of the “cultural reflex” out of the equation and set themselves up for success.  It’s the same method I share with all my clients:

  1. Recognize your own cultural programming.
  2. Open your mind to other ways of perceiving or approaching a situation.
  3. Identify opportunities to adapt your response to optimize results.

The methodology is widely applicable, whether the goal is to increase sales, build strategic partnerships lead people/teams, or maximize the potential of a diverse customer base.   The more you search through your cultural baggage and recognize your own cultural programming (Step 1), the easier it will become to put the next two steps into action. Getting to the bottom of your bag won’t happen overnight. I’ve been at it for several decades, and I still regularly discover new aspects of my cultural programming.

 

Acknowledge You’re in the Dark

Leading the Malcolm Baldrige Way for Exceptional Results

Align Your Organization to Create Exceptional Results

 

How do leaders align and engage a workforce in the midst of uncertainty?

 

Authors Kay Kendall and Glenn Bodinson are expert Baldrige coaches. They studied more than two dozen organizations that delivered exceptional results following the Baldrige Criteria, key principles derived and championed by Malcolm Baldrige in the mid-1980s to improve productivity and competitiveness. Their research was supplemented by talking with more than fifty CEOs to gain insights on performance excellence. I recently asked them about their work and their new book, Leading the Malcolm Baldrige Way.

 

Disengaged workers have 37% higher absenteeism.

 

What do readers, who may not know Malcolm Baldrige, need to know before picking up your book? How will studying the Malcolm Baldrige Way help business leaders?

Malcolm Baldrige was a very successful businessman before Ronald Reagan tapped him to be Secretary of Commerce.  He was deeply concerned about the future of manufacturing in America.  At that time, the 80s, Japan was dominating in the automotive and electronics manufacturing industries.  Both of those industries – and others in America – were being plagued by poor quality, and consumers were making choices to go with Japanese products.  Secretary Baldrige championed an effort to establish a presidential award based on rigorous standards that would recognize manufacturing and service organizations that achieved high levels of performance.  After Baldrige’s untimely death, President Reagan decided to honor his friend with what became known as the Malcolm Baldrige National Quality Award.  Studying Leading the Malcolm Baldrige Way will help business leaders in any industry, in any situation – flourishing or in peril – learn how to align their employees to deliver exceptional results.

 

Why Engagement Matters

To those who think culture is soft, what statistics can you share that demonstrate engagement matters?

Leading the Malcolm Baldrige WayOne study showed that companies with high levels of employee engagement have five times higher shareholder returns over five years.  There is also clear evidence that engaged employees create loyal customers.  If that isn’t compelling, consider the flip-side of engagement.  Statistics from a recent article in Harvard Business Review cited, “Disengaged workers had 37% higher absenteeism, 49% more accidents, and 60% more errors and defects.  In organizations with low employee engagement scores, they experienced 18% lower productivity, 16% lower profitability, 37% lower job growth, and 65% lower share price over time.” Those are staggering costs for organizations.

 

 

Engagement is the rage these days in leadership circles, yet still many leaders don’t work on engagement. Why is this?

Honestly, we don’t understand it.  The evidence that engagement matters and impacts bottom-line results is clear.   There is also the notion that treating employees as valued assets is what leaders as decent human beings ought to do.  In the latest recession, we saw a lot of leaders with an attitude of “My employees should be grateful just to have a job.”  As the economy picked up, we saw many employees jump ship as soon as there were opportunities to work for an organization with a better culture, where they were treated as valuable contributors to the mission and vision.

 

Research: Companies with engaged workers report 6% higher profits.

 

Don’t Make Excuses

Why Leaders Must Prioritize Health and Wellness

Prioritize Your Health

Leaders are especially vulnerable to stress. Often leaders put others first and sacrifice their own wellbeing in the process. That’s not a recipe for long-term success and often results in failure.

Danielle Harlan, PhD is the Founder & CEO of the Center for Advancing Leadership and Human Potential. She completed her doctorate at Stanford University and has taught courses at both Stanford Graduate School of Business and U.C. Berkeley Extension’s Corporate and Professional Development program.

After reading her book, The New Alpha: Join the Rising Movement of Influencers and Changemakers Who Are Redefining Leadership, I asked her about her research and experience in leadership health and fitness.

 

“A goal without a plan is just a wish.” –Antoine De Saint Exupery

 

Your Health and Your Leadership

When did you realize that prioritizing health was linked to leadership?

Leadership is fundamentally about being able to set a vision and persist over the long run as you lead yourself and others to take on big challenges and work toward the finish line, so it seems like making health a priority would be a no-brainer, right? I mean, it’s pretty obvious that taking care of ourselves affects our energy levels and stamina in the long run.

However, in my experience, this is the one aspect of personal excellence that leaders are most likely to struggle with—and this is true across industries, types of organizations, and roles. As the work piles up, self-care often takes a back seat to other more “pressing” priorities, which almost never leads to good outcomes in the long run.

 

“Nothing ever comes to one, that is worth having, except as a result of hard work.” -Booker T. Washington

 

More often than not, leaders who don’t prioritize their health either become unbearable to work with because they they’re dehydrated, or tired, or stressed, or “hangry”—or they start to get sick. I’ve worked with people who’ve developed diabetes, pre-diabetes, and even heart disease because they’ve put work ahead of their health. I’ve also known people who’ve gained or lost too much weight because of work and even someone who eventually had an aneurism. I’m not saying that there weren’t other factors that played a role in some of these cases, but all of these examples are of people who put work ahead of self-care, and I think they (and their teams and organizations) suffered for it.

After seeing this pattern of behavior and outcomes over and over again, it became clear to me that managing your health is a key component of being an effective human being and a successful leader.

Copyright Kate Haley Photography Copyright Kate Haley Photography

 

 

“Tomorrow belongs only to the people who prepare for it today.” –Malcolm X

 

The Dangers of Putting Work Ahead of Self

Why do you think so many people miss this important link (leadership / wellness) to their detriment?

I think putting work ahead of self-care actually comes from a good place—a desire to put forth our best effort and do as much good as possible, and people can be very effective in the short run by working this way (I’ve definitely had moments, for example, where I’ve sacrificed sleep in order to meet a big deadline).

The problem arises when we consistently put “achievement” ahead of our health and wellness, which simply isn’t sustainable in the long run—and I think The New Alpha gives people permission to re-prioritize their health and wellness, even if it means perhaps being slightly less effective on a few short-term tasks.

 

“Attitude is a little thing that makes a big difference.” –Winston Churchill

 

4 Steps to Improve Your Health Today

The Best Book Covers of 2016

Book Jackets

It’s no secret that I love books. A few years ago, I confessed to abiliophobia, the fear of being without a book or at least something to read. (Try telling your doctor about your affliction and see what happens.) There’s little more concerning to me than being stuck somewhere with nothing to read.

Fortunately for me, my career has me covered. Whether visiting a library, a book warehouse, an author conference, a publisher, a bookstore or my home, I always have several within reach.

Like most of us, a book cover captures my interest. I often pause and peruse books simply based on the graphic design.

Do you ever buy a book because you are attracted to its cover?  That’s the goal of every designer: to influence that moment and make you take action. Pick me up!

Each year, I make a list of the best book covers.  And, it’s not only fun, did you know that book covers also offer valuable leadership and goal setting lessons?  (Click here to read more.)

If you want to compare this year’s list with previous years:

2015 Best Book Covers

2014 Best Book Covers

2013 Best Book Covers

2012 Best Book Covers

2011 Best Book Covers

Without further ado, here are the Best Book Covers of 2016.

(If you click any of the titles it takes you to the book on Amazon.)

Cruel Crown By Victoria Aveyard

9780062435347

The Children’s Home By Charles Lambert

9781501117398

 

The Night Gardener By the Jan Brothers

9781481439787

 

Greatest Landscapes By National Geographic

9781426217128

 

The Comet Seekers By Helen Sedgwick

9780062448767

 

The Muse By Jessie Burton

9780062471611