The One Word Secret
You never know where he’ll turn up around the globe as he speaks about empowering entrepreneurs. I interviewed him in Madrid, Spain where he shared with me 6 Entrepreneurial Lessons that all of us can use.
His first book is out: Your One Word: The Powerful Secret to Creating A Business and Life that Matter . The book is designed to help you find your personal motto and to narrow it down to a single word that represents your unique purpose.
I asked Evan about his new book and how One Word is transforming people’s lives and focus.
“All the great things are simple, and many can be expressed in a single word.” –Winston Churchill
Find Your Word
How do you find your One Word? What if you think of a few? How do you narrow it down?
That’s a loaded first question J The process starts by understanding that you—and everyone else—has a deep, core value that represents who you are, and the more you live your life in alignment with it, the more happiness, success, and impact you’ll have. Understand that Your One Word has always been a part of you and always will. It’s not a New Year’s resolution. It’s a lifelong resolution. People can often be prisoners of their current situation, which prevents real self-analysis. When thinking of your One Word, put it in the perspective of, “This is a forever commitment and who you always have been – knowingly or unknowingly.” To continue the process of finding your One Word, think about all the things, people, habits, and activities that have made you come alive in the past. Who was your favorite teacher? What is your favorite song? What did you love about your parents? Fill a page with happiness. Then next to each item, write down what specifically you loved about it. Mrs. Jenkins, your 9th grade science teacher, is your favorite teacher of all time for a reason. And it wasn’t just because of the material she taught in class. When you make the list of all the things that have made you happy and the reasons why, you’ll start to find a consistent theme among them. That consistent theme is your One Word. And once you find it, I’d challenge you to start designing your life around it so you can, with purpose, bring more of those happy moments in as opposed to randomly waiting for them to happen.
“If you think you’re too small to have an impact, try going to bed with a mosquito.” -Anita Roddick
Your Personality Changes, Your One Word Doesn’t
Recent studies show that personality changes dramatically from when we are young to when we are old. Does your One Word change over the course of your lifetime?
Your personality can change with time. You might get more conscientious as you get older or more agreeable once you’re raising a family. Some of what you value might also change. Early in life, you might be more concerned with promotions and career advancement. Later on, it could shift to health and relationships. But your core value, your One Word, doesn’t change. Your One Word is the lens through which you see the world. The way you approach and execute may change over time, but the foundation remains the same. For instance, one of the examples in my book is Mark Drager, a 30-something-year-old father, husband, and entrepreneur. His One Word is #Extraordinary. He’s currently focused on being an #Extraordinary father, husband, and entrepreneur. What he values most is being #Extraordinary. He doesn’t want to be ordinary. He wants to be more than that, in whatever he does. If he grows tired of business and puts a higher priority on travel or restoring old cars, or any number of things, his core value of #Extraordinary comes with him. It’s forever. It’s who he is at the deepest level. That’s why it’s so important to figure out and potentially the most important exercise you can do in your life. If you’re going through the process of finding your One Word and you fast forward your life to age 90 and you see yourself not believing in the same thing anymore, then you haven’t found your One Word.
“Stay committed to your decisions, but stay flexible in your approach.” -Tony Robbins