How to Transform Your Culture To Stay Ahead

How to Transform Your Culture

In all of the organizations I have had the privilege to lead, I am always thinking and focusing on culture. Culture, to me, is important both at home and at work. It is the engine that either limits potential or sustains success.

 

“Transforming culture is the real leadership work.” –John Mattone

 

Cultural Transformations BookcoverToday it seems every forward-thinking company is focused on cultural reinvention. John Mattone and Nick Vaidya’s new book, Cultural Transformations: Lessons of Leadership and Corporate Reinvention was one that I read with great interest. Not only do the authors outline the imperative to continually transform corporate culture to stay ahead of the competition, but they also interview numerous corporate leaders to provide examples to lead the way.

John Mattone has been featured here before. He’s a leadership guru, a top-ranked CEO coach, and runs a top-ranked leadership blog. Whenever he contacts me, I know that I will learn something. I recently had the opportunity to talk with him about his latest work.

 

“The culture you create and reinforce will determine your success.” –John Mattone

 

Culture Change is Constant

When you talk about cultural transformation, what are you referring to?  Under what circumstances might a company look to transform its culture?

Always. The need to transform culture and ensure that you always have the culture in place to drive sustained operating success is a never-ending pursuit and business priority. A healthy, vibrant and mature culture will drive success and keep any organization “ahead of the curve.” So many factors are creating “disruption” in all sectors—digitization, globalization, and the need to operate at two-speeds (fast in emerging economies, slower in mature economies). Traditional differentiators like size, scope, legacy and market position are no longer differentiators. To stay ahead of the curve, CEO’s and senior teams must always be re-thinking, re-shaping, and reinventing their own purpose as well as the purpose of the enterprise. It is no longer about the company you want to create; it is now much more about the company that you must create.

Copyright John Mattone and Nick Vaidya; Used by Permission Copyright John Mattone and Nick Vaidya; Used by Permission

 

 

“The need to transform culture is a never-ending pursuit and business priority.” –John Mattone

 

 

Defining the Right Culture for You

How do you define what is the right culture for your organization?

You have to be passionate and diligent about measuring everything. This is the 6th step of my Cultural Transformation Model. Measuring operating metrics is part of it. Measuring the effectiveness of your talent systems, your engagement levels, and getting views from your customers and suppliers, and actually measuring what’s working and not working in your culture are all critical. Ultimately, it’s about leveraging your strengths and gifts—the positive legacy aspects of your business (and culture) and addressing the “gaps” and having a laser-focus discipline is what’s required. Sometimes, the C-level team determines based on this “world of feedback” that the company must become more innovative. This will then lead to strategies on how to recruit and select talent who possess the capability to be agile, nimble and innovative. Prescription before diagnosis is malpractice in medicine. However, I would say the same principle applies in the world of corporate reinvention and renewal.

Copyright John Mattone and Nick Vaidya; Used by Permission Copyright John Mattone and Nick Vaidya; Used by Permission

 

“A healthy, vibrant and mature culture will drive success.” –John Mattone

 

The Role of the Leader

How to Build A Culture Primed to Perform

How do you create a culture that is primed to perform?

What does science say about changing organizational culture?

Is there any tool that can help measure and track your culture over time?

 

Build A Culture Designed to Perform

Neel Doshi and Lindsay McGregor have just written a book, Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation, that answers these questions and more. It is written as a guidebook for those who know how important a strong culture is, but they don’t know what steps to take to create one. I recently spoke with Neel and Lindsay to learn more.

 

“Culture is what tells your people why they should work.” -Doshi/McGregor

 

The Magic of a Great Culture

Often people think of culture as something that is like art, but you say that the “magic behind great culture is actually an elegantly simple science.” Tell us more about your research.

We all know that culture is important. We’ve felt it. Some cultures are filled with fear and stress, while others inspire creativity and enthusiasm. What has eluded us, however, is why. Our research provides an “elegantly simple” answer: culture is what tells your people why they should work, and why they work is what determines how well they work.

Here’s the kicker though: not all “whys” are created equal, and too often, cultures are designed to motivate using the destructive “whys.”

Our answer is not only elegantly simple, but also empirically powerful. Using our total motivation framework, we’ve measured the motives of over 20,000 people at more than 50 major institutions. We’ve observed an incredibly strong relationship between their culture and performance metrics like sales and customer experience. In one study, employees with high levels of total motivation (or ToMo for short) generated 38% more in revenues than their low ToMo counterparts.

Culture is an entirely quantifiable and engineerable asset—and the most important one. ToMo gives leaders the tools to unlock the highest levels of performance in their people and company.

 

“Why you work determines how well you work.” -Doshi/McGregor

 

Why You Work Determines How Well You Work

What is total motivation? How does this drive performance?

Total motivation is simply the notion that why you work determines how well you work. The effectiveness of the “why” depends on its distance from the work. Let’s take a mid-level management consultant for example:

Play is when you work for enjoyment of the work itself. Play is the most powerful motivator: twice as potent as purpose and almost three times more than potential. Our fearless consultant might enjoy conceptual thinking and the process of breaking down big puzzles into digestible, actionable pieces.

Purpose is when the outcome or impact of the work is why you do it: maybe she values seeing how a new strategy improves a client’s well-being and helps his customers.

Potential is when the work enables a future outcome aligned to your personal goals: she might want to manage operations at a big company or a company of her own down the line, and this job will help her achieve that.

 

“Culture can’t be managed by chance.” -Doshi/McGregor

 

The 4 Players in the Game of Employee Engagement

This is a guest post by Paul Keijzer, CEO and Managing Partner of Engage Consulting. His focus is on transforming top teams across Asia’s emerging markets. Paul provides an excellent summary of the roles of the critical players to create effective employee engagement.

 

Employee Engagement is Not Just for HR

There’s no questioning the fact that everyone’s involvement is crucial for employee engagement to be successful. Much of the past has been targeted at getting the HR department to successfully drive employee engagement and the subsequent results to the company’s bottom line. Now that the business world has more or less agreed that employee engagement across all levels triggers the greatest business results, let’s take a look at the roles that everyone has to play to make employee engagement a success – and I guarantee you, it’s not just the HR department.

 

1. The Employee

No matter where you work, the fact is that unless you, as an employee, want to be engaged, no amount of engagement programs and tools are going to increase your engagement levels. Employee engagement is a two-way street and employees must play their part. The key responsibilities of any employee for employee engagement are:

Make Yourself “Engageable”

Being engageable is a mindset which involves positivity, a can do attitude, avoiding office politics and a few more key characteristics. Put yourself in this mindset to get you the opportunities you want.

Understand What Drives and Frustrates You

If you know what drives and frustrates you, the company will be able to help engage you – provided that you share this information.

Pro-Actively Resolve Issues

Nobody is perfect and neither is any organization. If and when your boss makes a mistake regarding your engagement, inform them quickly and provide a solution.

“Unless you want to be engaged, no programs and tools will work.” -@Paul_Keijzer

 

2. The Line Manager

People don’t leave companies, they leave managers. Take it one step further and it becomes, “People aren’t engaged by companies, it’s their line managers who do the engaging.” Some steps that line managers can take are:

Removing Barriers

Managers must remove barriers which can stop an employee from reaching their desired goal. Meeting weekly to discuss hurdles and accomplishments is a great way to do this.

Encourage Efforts and Reward Results

Rewards set standards for colleagues and promote healthy competition. Of course, every effort and result shouldn’t be rewarded equally; that would defy the purpose.

Identify What Drives Your Team

If employees are expected to share their drives and frustrations, line managers better be providing a listening channel.

“Companies do not engage people, line managers do.” -@Paul_Keijzer

3. The CEO

You may wonder how someone who’s supposed to be looking at the overall success of the organization can affect how people work on a daily basis. This is how any CEO can positively impact employee engagement:

12 Rules for Managing Your Employees As Real People

 

Think your people are your greatest asset?

Do you survey your employees but ask the wrong questions?

Is corporate engagement one of your goals?

 

Widgets, FTE’s and Assets

What I think I love most about Rodd Wagner’s new book WIDGETS: The 12 New Rules for Managing Your Employees As If They’re Real People is his clear, unambiguous writing that calls it like he sees it. He upends common practices and wisdom, throwing out what you know and replacing it with what just makes sense. Our conversation is likely to change your position on a few subjects and have you rethink your practices. It did for me.

Why did you call the book “Widgets”?

If you spend enough time at enough companies, the bad terms used to refer to people start to accumulate. “Human capital.” “Full-time equivalents” or “FTEs.” “Headcount.” “Aprons” at a home improvement store. “Blue shirts” at Best Buy. I could barely contain my shock when leaders for one temporary staffing firm referred to the people they place as “inventory.” And the department responsible for people? In most companies, it’s called “Human Resources.” At one company, a mass layoff is called a “resource action.”

These are euphemisms, and euphemisms are most dangerous when used to refer to people, because they make it easier to disregard that we are talking about someone’s son or daughter, brother or sister, and they deserve the respect and dignity of being referred to as people. I used the title “Widgets” to take a hard whack at these bad habits and all the dehumanizing practices that flow from that perspective.

 

“Your people are not your greatest asset. They’re not yours, and they’re not assets.” –Rodd Wagner

 

Lather. Rinse. Repeat.

What is wrong with many employee engagement efforts today?

Employee engagement is in a rut. It’s become hackneyed. It’s routinized.

Commission a survey. Beg people to participate. Get the results back. Distribute scorecards. Train some trainers; unleash them on the company. Cajole the CEO into using the word “engagement” in his next speech. Ask managers to do some team sessions, which maybe half will do before tucking the forms in a desk drawer. Leave the way managers are selected, coached, supported, and held accountable untouched. Let the executives feel good that they checked the employee engagement box. Go quiet for 9 or 10 months until it’s time to start the Sisyphean cycle all over again. Lather. Rinse. Repeat.

JacketBut the most pernicious problem with engagement initiatives today is the way some consultancies and companies talk about the people who are neglected and, when the survey comes around, tell the truth. So-called “disengaged” employees are vilified, their motivations and character questioned. They’re said to be “more or less out to damage their company” or trying to undo what the more “engaged” accomplish. Our research contradicts these assertions that those who are most frustrated are some kind of “cancer” inside the organization.

Of course, recognizing that they will be suspect if they give low marks to their company, many employees have realized it’s career suicide to tell the truth. So they don’t. Who would under those circumstances? “Just mark five to survive,” one admin advised her colleagues. In many places, it’s now difficult if not impossible to even get a true measure of engagement. That’s the mark of a fundamentally flawed and broken system.

 

If an employee does not give high marks on a survey, look first at the manager, not the employee.

 

Inside the Head

Getting inside their heads is your first rule. It’s individual; it’s unique; it takes up significant time. And yet, it’s the most important of all. Would you share why this rule is the first?

I’ve been fielding and analyzing employee surveys and other data from more than a decade-and-a-half. Every time I plot the numbers on a new study, the first thing that strikes me is the massive range in individual responses. You simply cannot predict how a person will feel about his or her job based on generation, age, gender, race, tenure, industry, company, or any of the other group statistics that are used so often to stereotype employees.

Engagement is an individual phenomenon. Everything – how much money people want, what they consider a cool place to work, how they like to be recognized, what they envision for their future – is unique to that person. Therefore, applying all of the other New Rules depends on first understanding that one person and responding to his or her personality and ambitions. This is the reason that every good piece of research on employee engagement finds that a person’s direct supervisor is one of the key players. That manager is in a unique position to know the employee well and match him or her with the resources and opportunities inside the company.

 

“When recognition is common, employees develop resilience against adversity.” –Rodd Wagner

 

Best Friends at Work

Having a best friend at work appears in most surveys, and we repeatedly hear that it is critically important. You argue otherwise. Help us understand.

First, asking about friendships – particularly sticking your nose in an employee’s “best” friendships – is quite intrusive when the relationship between company and worker is increasingly transactional. One week you’re asking about their best friends, the next week you’re sending a few thousand of them home with severance packages. So if they either had best friends at work or were the best friends of someone still there, you’ve opened yourself to some well-founded criticism that you abused their trust.

More important, in the studies my teams and I have conducted, the “best friend” concept does not hold up well in driving results compared with more

business-related questions such as trust in leadership, perceived future of the company, and collaboration. Asking about those is your business and is better connected to your results than asking what The Washington Post once called a “high school” popularity question.

 

“Transparency tells people you trust them and you can be trusted.” –Rodd Wagner

 

What can a professor teaching more on the left side of the classroom teach us about motivating teams?

How to Ace the Interview and Win the Job

Paul Freiberger knows the job search process from all angles. He worked as a cook, a janitor, a night porter, and a garment worker.  He’s been a language teacher, a newspaper reporter and an author.  He’s an inventor and a corporate communications professional.  With that background Paul decided to focus on career coaching, outplacement, and resume writing.

He’s just written a new book about interviewing, and it’s a practical guide to the job interviewing process.  It’s especially helpful for both new graduates starting in a challenging job market and for almost anyone in the midst of looking for a job.

I recently had the chance to ask Paul a few questions about his new book, When Can You Start?  How to Ace the Interview and Win the Job.

 

Tips for the Interview

Paul, I’ve written (okay, maybe it was a bit of a rant) about resumes before.  You are an expert on resumes, but also on the interview.

WCYS CoverEveryone knows an interview is about qualifications.  But, it’s more than that.  One of the questions on an interviewer’s mind is never asked, but it’s always lurking in the background.  You call it out:  “Will we enjoy working with you?”  How do you help make yourself likeable?

Call on your First Date 101 skills. Be open. Smile. Don’t do all the talking and show your curiosity with some good questions.  

What’s an informational interview?

These are fact-gathering meetings with experienced individuals in a field designed to help you understand an industry. These are learning and networking opportunities.

What’s changed about phone interviews today?

Their frequency. Phone screens have become a commonplace interview and if you don’t know how to handle them, you may get eliminated before you get an in-person interview.

How do you use LinkedIn to improve your chances?