The Change Maker’s Playbook
Innovation is dynamic, iterative, and even messy – but with the vast problems facing the world, and opportunities to harness people’s creativity, passion, and desire to make an impact, there has never been greater potential to make a dent in as-yet unsolved economic, social and other issues. Leadership qualities, not always and not simply technology, are the essential ingredients.
I recently spoke with Amy J. Radin, author of The Change Maker’s Playbook: How to Seek, Seed and Scale Innovation in Any Company. Amy is a nationally recognized Fortune 100 Chief Marketing and Information Officer.
“Purpose defines what you stand for and why your business exists.” -Amy J. Radin
The Power of Purpose
I love this line in your new book: “Purpose defines what you stand for and why your business exists.” Tell us more about the power of purpose and why it’s so important to change makers.
Purpose defines the marketplace problem the change maker wants to solve. It’s why they pursue an innovation. They see the need to create something new, to fix something they see as really broken.
Purpose is grounded in emotion, but it’s far from touchy-feely. Purpose:
- Focuses everyone on unifying beliefs, makes collaboration the norm, and aims resources at the vision and nothing else.
- Minimizes the corrosive effect of internal politics — everyone is committed to the same point on the horizon. Purpose is an energy booster.
- Sets the goal post on achieving aspirations to meet real market needs. Of course, financial results matter, but the purpose-driven team delivers financial impact and sets itself up to meet broader stakeholder needs.
“Purpose means knowing what you stand for, why you want to exist.” -Amy J. Radin
Resourcefulness is a key behavior of change makers. How should leaders encourage resourcefulness?
Resourceful leaders are those who can find a path forward no matter what. Doing so means they are making progress even though they have what can look like severe resource shortages.
Much of anyone’s resourcefulness comes from an ability to help everyone in their orbit to be more resourceful.
First, be a role model of resourcefulness behaviors. My favorite example of all time is one I uncovered while doing the research for The Change Maker’s Playbook: Drew Lakatos co-founded ActiveProtective, a company working on an innovative device – think of it as the wearable equivalent of an inflatable air bag — to attack the growing medical and social crises caused by millions of seniors’ falling every year in this country. He had purpose and passion, but lacked capital. So, he went around to junkyards one Saturday morning, and extracted non-bloody air bags from wrecked cars. Then he combined these with bicycle tire inner tubes, working with his local tailor to create components of early proof-of-concept designs – for a few dollars apiece. They were convincing enough to win critical support to get to the next steps.
Second, when assessing potential hires, listen for stories of how they have demonstrated resourcefulness in their lives. If you don’t hear evidence of real tenacity, move on.
Third, be open-minded about how things are done, not just what is getting done. Being resourceful means finding and supporting non-obvious ways to accomplish milestones and achieve goals.
“Resourceful leaders treat others with respect and value people as people, and as a result inspire and attract others to enable their purpose.” -Amy J. Radin
Fourth, promote a culture where seeking help is a mark of leadership and strength, not a sign of weakness. I see organizations where people are afraid that they will be fired if they admit ignorance. I see cultures punishing people who admit they don’t know something or would like help. These are environments where innovation cannot ever be successful.
“Resourceful leaders are those who can find a path forward no matter what.” -Amy J. Radin