The Fastest Growing Part of Advertising
Most of us don’t know what native advertising is, but it’s one of the fastest and most important growing parts of advertising today.
In fact, 40 percent of publishers expect it to drive at least a quarter of their revenue. Almost $10 billion will be spent on it in the next few years.
This is advertising that doesn’t quite look like advertising.
Watch the money. $10B will be spent on native advertising in the next few years.
Knowledge is power. So it’s important to know what it is, how it works, and its effectiveness, whether you’re leading a marketing team or whether you’re simply a consumer of information.
Mike Smith is Senior Vice President of Revenue Platforms and Operations for Hearst Magazines Digital Media and Senior Vice President of Advertising Platforms for Hearst’s Core Audience. (Can you imagine fitting that title on your business card?)
I recently caught up with Mike to talk about his new book, The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth.
Orange Is the New Black
For those who have yet to have the opportunity to read your book, what is native advertising and why is it so important?