Master the Boomerang Principle and Inspire Lifetime Loyalty

Inspire Loyalty

I remember when my grandfather retired many years ago. He had been at the same company for decades. My father, too, worked for one employer for the majority of his career before retiring.

Today, it’s not uncommon to change employers every few years. Millennials especially move around. After all, companies aren’t as loyal to employees as they once were, so it’s only natural that employees’ loyalties have also shifted.

What are the implications of these changes? What should companies do?

 

“Build a culture of value that consistently greens your own pastures.” -Lee Caraher

 

Lee Caraher has built several companies, and she’s an expert on Millennials. She argues that it’s important to create long-lasting relationships with your employees even after they leave. In today’s environment, you want them to be raving fans of the organization no matter where they turn up.

I love this philosophy. I followed up with Lee to ask her more about her experience and research into what she calls The Boomerang Principle.

Lee Caraher is the CEO of Double Forte, a national PR and social media firm, and the author of The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees.

 

“Boomerangs are the drivers of sustainable business.” -Lee Caraher

 

How Expectations Have Shifted

What organizational traits do Millennials look for?