Find a Common Mission, Vision and Purpose
Despite billions of dollars of investments, organizations around the globe see employee engagement stagnant at only 13%.
David Harder, author of The Workplace Engagement Solution: Find a Common Mission, Vision, and Purpose With All of Today’s Employees, believes that CEO’s can successfully awaken the culture, and that you can create an enthusiastic culture and loyal customers. David is the founder of Inspired Work. Over 42,000 participants have engaged in his program to change careers, become better leaders, and launch businesses.
I asked him about his engagement ideas.
What are some of the characteristics of a culture that it truly “engaged”?
An engaged culture promotes continuous learning so that employees are not only growing, they are staying ahead of change. Even better, they are bringing positive change into the organization.
An engaged CEO or business owner leads an engaged culture. If she or he is disengaged from the culture, the employee population will also be disengaged.
An engaged culture recognizes that everyone walks in the door with various sets of life skills. Therefore, the organization makes sure everyone has the necessary life skills to change and engage. These include sales, presentations skills, the ability to influence, and clarity in how to build a vitally effective support system.
Self-reflection is encouraged in a strongly engaged culture. At Cornerstone on Demand, executives routinely ask questions such as, “What’s your next move?” “Where are you going next?” After seven years employees are given a sabbatical for self-reflection. The point is, we cannot have engagement without a connection to one’s own truth. We have proven this thousands of times in our programs, which are question driven.
“More than 80% of America’s workers don’t like what they do for a living.” –David Harder
I’ve featured many people on this site talking about the problem of engagement. The stats are remarkable. We didn’t have sophisticated surveys years ago. Do you think this is a new phenomenon?
In the scheme of things, surveys are a bit old-school. The problem with surveys is they don’t produce change. Unless there is a solid commitment to produce an engaged culture, they often create more harm than good.
My point in The Workplace Engagement Solution: Find a Common Mission, Vision, and Purpose With All of Today’s Employees is that the majority of workers are checked-out, to various degrees. Getting them back requires a visionary commitment from the leadership but it also requires that we teach people how to change and engage. Notice that I rarely use one work without the other. Right now, according to a recent New York Times study, 48% of Americans view themselves as “underemployed.” This is also a staggering number and yet it is reflective of workers at odds with keeping up with change.